Slawomir Magala – författare

Cross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise as culture affects both individuals and organizations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms.This book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas:the language connection the global connection the management connection the multimedia connection.Using an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects.

Cross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise as culture affects both individuals and organizations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms.This book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas:the language connection the global connection the management connection the multimedia connection.Using an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects.

Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and develop a diversity management that is sustainable, fair and feasible. In a striking new edition, this textbook introduces critically all the themes and concepts required to excel in courses in cross-cultural management, international management, and global business. New themes covered for the first time include:diversity management school and its impact upon corporate communicationsthe unexpected backlash of "the Russian empire" and its influence upon the European integration the global financial crisis and the Obama election as the global "anchoring" events and their subsequent management the "Slumdog millionaire" analysis as the example of global creative industries producing communication commoditiesCross-Cultural Competence is a skillful textbook built on a passion for diversity, respectful recognition of difference, and manageable interactions, all of which are of interest to managers, consultants, professionals and students.

To do so, it integrates studies on the organizational sciences, cross-cultural management, positive psychology and sociology within a single comprehensive framework. They add inter-organizational, institutional and critical perspectives to the analysis within the framework of multinationals and complex, hybrid cultural environments.