Stefan W. Müller – författare

Visar alla böcker från författaren Stefan W. Müller. Handla med fri frakt och snabb leverans.

3 produkter

1. 

   Cross-Cultural Consumer Behavior

   Av Katja Gelbrich, Stefan W. Müller m. fl.

   Inbunden, 2023

   2692 kr

   Lägg i varukorg

   This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how …

2. 

   Cross-Cultural Consumer Behavior

   Av Stanford A. Westjohn, Stefan W. Muller m. fl.

   E-bok, 2023

   682 kr

   Lägg i varukorg

   This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how …

3. 

   Cross-Cultural Consumer Behavior

   Av Katja Gelbrich, Stefan W. Müller m. fl.

   Häftad, 2023

   714 kr

   Lägg i varukorg

   This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how …