Stefanie Paluch – författare
Visar alla böcker från författaren Stefanie Paluch. Handla med fri frakt och snabb leverans.
3 produkter
Services Marketing
Menschen – Technologien – Strategien
Av Jochen Wirtz, Stefanie Paluch
Häftad, 2027
1106 kr
Kommande
Dieses internationale Standardwerk, das erstmals in deutscher Sprache verfügbar ist, vermittelt die zentralen Konzepte des modernen Service Marketing wissenschaftlich fundiert, praxisnah und anwendungsorientiert. Jochen Wirtz und Stefanie Paluch zeigen, wie Customer Behavior und Customer Experience …
Remote Service Technology Perception and its Impact on Customer-Provider Relationships
An Empirical Exploratory Study in a B-to-B-setting
Häftad, 2011
566 kr
Lägg i varukorg
Remote services represent a young, but already important and fast growing form of technology-mediated services. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She …
Remote Service Technology Perception and its Impact on Customer-Provider Relationships
An Empirical Exploratory Study in a B-to-B-setting
E-bok, 2011
755 kr
Lägg i varukorg
Remote services represent a young, but already important and fast growing form of technology-mediated services. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She …
