Stephen Dunne – författare

Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.

The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.

The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

A definitive manual covering everything you need to know about the core procedures in dentistry

The Manual of Clinical Procedures in Dentistry comprehensively explains the core procedures in dentistry, how to do them, and the rationale that underpins them. Full of useful and easy-to-access information, it acts as a compendium of practical procedures in primary dental care, supporting students and dental practitioners in their daily professional and academic lives.

This manual is a complete, practical guide to the delivery of effective, state of the art oral healthcare—the ‘what, when, and how’ of clinical practice. It compiles chapters written by expert clinicians on topics such as dental imaging, the management of dental pain, conscious sedation, operative dentistry, implant dentistry, oral medicine and surgery, paediatric dentistry, periodontics, prosthodontics, special care dentistry, dental trauma, aesthetic dentistry, and much more.

A definitive manual covering everything you need to know about the core procedures in dentistry

The Manual of Clinical Procedures in Dentistry comprehensively explains the core procedures in dentistry, how to do them, and the rationale that underpins them. Full of useful and easy-to-access information, it acts as a compendium of practical procedures in primary dental care, supporting students and dental practitioners in their daily professional and academic lives.

This manual is a complete, practical guide to the delivery of effective, state of the art oral healthcare—the ‘what, when, and how’ of clinical practice. It compiles chapters written by expert clinicians on topics such as dental imaging, the management of dental pain, conscious sedation, operative dentistry, implant dentistry, oral medicine and surgery, paediatric dentistry, periodontics, prosthodontics, special care dentistry, dental trauma, aesthetic dentistry, and much more.