Steven Wheeler – författare

This title presents a collection of tasty ideas in two step-by-step cookbooks. It includes two essential volumes that contains delicious recipes and a visual directory for identifying, preparing and cooking salad ingredients and vegetables. It includes ideas for hot and cold lunches, suppers, picnics, family meals and entertaining, with advice on seasonal availability, and buying and storing each ingredient. Over 1360 photographs illustrate 300 recipes, with step-by-step pictures to guarantee perfect results every time, and a beautiful photograph of each finished dish. It features onions and leeks, shoots and stems, roots, greens, beans and peas, seeds, squashes, fruit, leaves and mushrooms. Includes all the classic dishes, such as Greek Salad, Waldorf Salad, French Onion Soup, Potato Dauphinois, Borscht, Stuffed Mushrooms, and Fresh Fruit Salad. These two classic books offer a complete guide to making salads and cooking with vegetables. "The Salad Book" shows there is much more to a salad than a handful of lettuce leaves and a few tomatoes. There is a salad for every season and every occasion, from a simple Carrot and Orange Salad to the extravagant San Francisco Salad.The World Encyclopedia of Vegetables combines a complete illustrated guide to vegetables with a compendium of delicious recipes, such as Spinach Ravioli and Squash Risotto. Together, the books provide a one-stop box set, with everything you need to create perfect salads and vegetable dishes all year round.

If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains and profitability. It's not so much what you sell today, but how you sell it. And there is no going back.In The Channel Advantage, Booz?Allen & Hamilton consultants Steven Wheeler an Evan Hirsh write about dozens of companies that have excelled in this channel-driven economy. In one telling example, Wheeler and Hirsch analyze the great success of Dell Computer. While Dell makes top-quality personal computers, it's the company's direct-to-customer sales channel that sets it apart. By building computers to order, Dell keeps inventory low, lets consumers buy exactly what they want, and pushes prices down by cutting out the middleman.The Channel Advantage examines today's "Channel Champions," the companies that have mastered this new environment. Wheeler and Hirsh tell us how Lexus broke into the luxury car business by focusing so intensely on customer service that dealers personally called up customers to report a product recall. The authors also explain how the rise of Amazon.com represents the exploration of an entirely new channel: e-commerce via the Internet.Wheeler and Hirsh, both partners at Booz?Allen & Hamilton, the leading management consulting firm, base their exploration and analysis on real-world experience working with clients. They've not only identified this change, they've lived-making The Channel Advantage a must-read for anyone who wants to understand what it takes to thrive in today's channel-based economy.

This is a superb collection of 60 recipes using wild and cultivated mushrooms shown in over 350 photographs. It features 60 delicious recipes using this natural and versatile ingredient, all shown step by step. It contains everything you need to know about preparing and cooking the most popular mushroom varieties, including ideas and techniques for preserving and drying them. Dishes are divided into five mouthwatering chapters: Soups, Starters & Salads; Poultry & Game; Beef, Pork & Lamb; Fish & Shellfish; and Vegetarian Dishes. Varied recipes take inspiration from all over the world, from Fresh Tuna Shiitake Teriyaki to Buckwheat Blinis with Mushroom Caviar. Easy-to-follow instructions and over 350 photographs, including step-by-step sequences, make it easy to achieve success with every dish. Mushrooms are an irresistible source of tastes, textures and aromas. The increasing availability of wild and exotic varieties in supermarkets and delicatessens, as well as the possibility of finding them in our forests and fields, makes it easy for cooks to explore the qualities of this fascinating ingredient.This book presents an original collection of 60 dishes using fungi of all types, for every meal and menu. The introduction covers over 30 varieties of mushroom, with preparation techniques. The delicious recipes include Mushroom Boreg, Creamy Fish and Mushroom Pie, and Roast Chicken Stuffed with Forest Mushrooms. Illustrated with stunning photography, this is a must-have recipe book and kitchen reference manual for every keen cook.

This is the definitive cook's collection, with over 200 mouthwatering salad recipes from around the world. Over 800 colour photographs illustrate the recipes, with step-by-step pictures to guarantee perfect results every time, and a beautiful photograph of each finished dish. It includes all the international classics and favourites, such as Greek Salad, Waldorf Salad, Tricolour Salad, and Salad Nicoise. This fantastic book shows just how much more there is to a salad than a handful of lettuce leaves and a few tomatoes. Here there is a salad for every season and every occasion, from a simple, tangy Carrot and Orange Salad to the extravagant San Francisco Salad or Tuna Carpaccio. An invaluable introduction provides a visual encyclopedia of all the basic salad ingredients together with an expert text describing their culinary properties and uses and how to prepare them. From warm salads to fruit salads, from an appetizer or side salad to an extravagant main course for entertaining, this outstanding book will provide you with a single-stop kitchen handbook, ideas book and practical cookbook - it contains everything you need to create the perfect salad experience.