Stuart Thomson - Böcker

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.Finally, there is a discussion of future trends and developments in PA.

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world.Although leaders increasingly recognise the vital intangible asset that reputation represents, too many do not really understand what reputation is and the steps that should be taken to build it and their corporate value. Given the range of factors depending on the organisation, each aspect of its complex reputational story needs to be unpicked if a reputation is to be built, maintained and protected. This step by-step-guide offers advice on how to develop the strategies needed to do this, provides clear lessons throughout from a range of experts - and distinctively, looks beyond the corporate sector to charities, governments, NGOs and the public sector.Boards, trustees, non-executive directors, senior management, and leaders of all types of organisations need to consider the steps that should be taken to build, maintain and defend their reputation, and that means knowing what their reputation is and the audiences that matter most to them. This book is the roadmap.

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world.Although leaders increasingly recognise the vital intangible asset that reputation represents, too many do not really understand what reputation is and the steps that should be taken to build it and their corporate value. Given the range of factors depending on the organisation, each aspect of its complex reputational story needs to be unpicked if a reputation is to be built, maintained and protected. This step by-step-guide offers advice on how to develop the strategies needed to do this, provides clear lessons throughout from a range of experts - and distinctively, looks beyond the corporate sector to charities, governments, NGOs and the public sector.Boards, trustees, non-executive directors, senior management, and leaders of all types of organisations need to consider the steps that should be taken to build, maintain and defend their reputation, and that means knowing what their reputation is and the audiences that matter most to them. This book is the roadmap.

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.Existing business books address only the communications challenges involved in the rise of these new communities, but this book goes beyond PR issues to the very real impact on business decisions – and acknowledges that businesses must understand activists, and vice versa, if progress is to be made. To lead this conversation, the book includes interviews and contributions from key players across activism and businesses to look at how both sides operate and what success looks like for them. It also features practical steps that businesses can take to build a network of supporters, drawing on global examples from the corporate sector, grassroots campaigns, and people and organisations taking up the mantle of activism.Leaders and professionals working in all aspects of business, across industries and firm types, will appreciate learning about what drives activists and how businesses can work with them to not only avoid reputational damage, but to create stronger connections and, perhaps, a better world.

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.Existing business books address only the communications challenges involved in the rise of these new communities, but this book goes beyond PR issues to the very real impact on business decisions – and acknowledges that businesses must understand activists, and vice versa, if progress is to be made. To lead this conversation, the book includes interviews and contributions from key players across activism and businesses to look at how both sides operate and what success looks like for them. It also features practical steps that businesses can take to build a network of supporters, drawing on global examples from the corporate sector, grassroots campaigns, and people and organisations taking up the mantle of activism.Leaders and professionals working in all aspects of business, across industries and firm types, will appreciate learning about what drives activists and how businesses can work with them to not only avoid reputational damage, but to create stronger connections and, perhaps, a better world.

The contact zones between the Greco-Roman world and the Near East represent one of the most exciting and fast-moving areas of ancient-world studies. This new collection of essays, by world-renowned experts (and some new voices) in classical, Jewish, Egyptian, Mesopotamian and Persian literature, focuses specifically on prose fiction, or 'the ancient novel'. Twenty chapters either offer fresh readings - from an intercultural perspective - of familiar texts (such as the biblical Esther and Ecclesiastes, Xenophon of Ephesus' Ephesian Story and Dictys of Crete's Journal), or introduce material that may be new to many readers: from demotic Egyptian papyri through old Avestan hymns to a Turkic translation of the Life of Aesop. The volume also considers issues of methodology and the history of scholarship on the topic. A concluding section deals with the question of how narratives, patterns and motifs may have come to be transmitted between cultures.

The contact zones between the Greco-Roman world and the Near East represent one of the most exciting and fast-moving areas of ancient-world studies. This new collection of essays, by world-renowned experts (and some new voices) in classical, Jewish, Egyptian, Mesopotamian and Persian literature, focuses specifically on prose fiction, or 'the ancient novel'. Twenty chapters either offer fresh readings - from an intercultural perspective - of familiar texts (such as the biblical Esther and Ecclesiastes, Xenophon of Ephesus' Ephesian Story and Dictys of Crete's Journal), or introduce material that may be new to many readers: from demotic Egyptian papyri through old Avestan hymns to a Turkic translation of the Life of Aesop. The volume also considers issues of methodology and the history of scholarship on the topic. A concluding section deals with the question of how narratives, patterns and motifs may have come to be transmitted between cultures.