Sunita Singh – författare

This book presents the survismeter, a new invention that widely covers and determines PCPs of various molecules and experimentally measures the thermodynamic and kinetic stabilities of nanoemulsions. It unveils how a survismeter can measure surface tension, interfacial tension, wettability, viscosity, friccohesity, tentropy, rheology, density, activation energy, and particle size. It discusses novel models of molecular science that can be applied in the formulation and study of activities of functional molecules through their PCPs. It also introduces the new concept of friccohesity, which has emerged as an excellent substitute of viscosity and surface tension in experimental measurements as it does not require density measurements. It shows that the science and technology of the survismeter and friccohesity have become an inevitable part of scientific research, substantially integrating the domain of perfect industrial and academic formulations.

This book presents the survismeter, a new invention that widely covers and determines PCPs of various molecules and experimentally measures the thermodynamic and kinetic stabilities of nanoemulsions. It unveils how a survismeter can measure surface tension, interfacial tension, wettability, viscosity, friccohesity, tentropy, rheology, density, activation energy, and particle size. It discusses novel models of molecular science that can be applied in the formulation and study of activities of functional molecules through their PCPs. It also introduces the new concept of friccohesity, which has emerged as an excellent substitute of viscosity and surface tension in experimental measurements as it does not require density measurements. It shows that the science and technology of the survismeter and friccohesity have become an inevitable part of scientific research, substantially integrating the domain of perfect industrial and academic formulations.

Pharmacological Aspects of Essential Oils: Current and Future Trends provides a collection of therapeutic and pharmacological applications of the most researched essential oils of great importance derived from Clove, Cinnamon, Coriander, Turmeric, Thymus zygis, Thyme vulgaris, Ocimum basilicum, Copaifera spp, and Nigella sativa species. The new approach towards using a metal phenolic network with the essential oils as a tool of nanomedicine will surely open a new horizon for the research community. Treating disorders such as diabetes, insomnia, and obesity with essential oils will provide a new area of research. Aromatherapy, which is creating a market especially in the personal health care sector, is also discussed in the book. The relation between chemical composition and different biological properties is well discussed in respective chapters. The other practical topics related to the development of this industry of essential oils have been illustrated with elaborative figures and tables.

Providing such updated data on the pharmacological applications of essential oils is an asset to the community associated with the extraction and production of essential oils, biochemist, aromatherapist, agrotechnologists, and nutritionist fraternities.

Salient Features:

Pharmacological Aspects of Essential Oils: Current and Future Trends provides a collection of therapeutic and pharmacological applications of the most researched essential oils of great importance derived from Clove, Cinnamon, Coriander, Turmeric, Thymus zygis, Thyme vulgaris, Ocimum basilicum, Copaifera spp, and Nigella sativa species. The new approach towards using a metal phenolic network with the essential oils as a tool of nanomedicine will surely open a new horizon for the research community. Treating disorders such as diabetes, insomnia, and obesity with essential oils will provide a new area of research. Aromatherapy, which is creating a market especially in the personal health care sector, is also discussed in the book. The relation between chemical composition and different biological properties is well discussed in respective chapters. The other practical topics related to the development of this industry of essential oils have been illustrated with elaborative figures and tables.

Providing such updated data on the pharmacological applications of essential oils is an asset to the community associated with the extraction and production of essential oils, biochemist, aromatherapist, agrotechnologists, and nutritionist fraternities.

Salient Features:

Dr. Subhalaxmi did her Doctorate tram Dr. Vashwant Singh Parmar University of Horticulture and Forestry, Solan, Himachal Pradesh. She started her professional career as a Research Scholar at Regional Centre, NAEB, Ministry of Environment and Forest, Government of India. Later she worked in corporate world for different projects at various levels.

The aim of this unit is to introduce International Marketing, which explains how International Markets operate in an International Environment. An elementary approach is used in the module, which emphasizes the reasons for undertaking International Market analysis and their interpretation .Internationalization and globalization are concept is that are both current and important, so complex and likely to be approached in more and more diverse ways. Equally, international marketing and global marketing are invoked more often, along with „classic” marketing and competing with the latter, which tends to remain more and more in the area of theory. International marketing is present all around us, as is the case with global marketing, which can never be ignored. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet.