Susan Horner – författare

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45 produkter

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45 produkter

Consumer Behaviour in Tourism
AvSusan Horner,Swarbrooke John
Häftad, Engelska, 2020
886 kr
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica new online resources including PowerPoint slides and a case archive.Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
Consumer Behaviour in Tourism
AvSusan Horner,Swarbrooke John
Inbunden, Engelska, 2020
2 518 kr
Skickas inom 10-15 vardagar
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica new online resources including PowerPoint slides and a case archive.Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
Business Travel and Tourism
AvJohn Swarbrooke,Susan Horner
Häftad, Engelska, 2001
880 kr
Skickas inom 10-15 vardagar
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
International Cases in Tourism Management
AvSusan Horner,John Swarbrooke
Häftad, Engelska, 2003
854 kr
Skickas inom 10-15 vardagar
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Leisure Marketing
AvSusan Horner,John Swarbrooke
Häftad, Engelska, 2004
854 kr
Skickas inom 10-15 vardagar
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing MixManchester United Football Club: Marketing the BrandThe Growth of the Online Retail Travel MarketHilton Head Island, USA: The Leisure Island for Golf and Leisure ShoppingHealth, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Contemporary Hospitality and Tourism Management Issues in China and India
AvStephen Ball,Susan Hornerm. fl.
Häftad, Engelska, 2007
1 043 kr
Skickas inom 10-15 vardagar
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Loved By Choice
True Stories That Celebrate Adoption
AvSusan Horner,Kelly Fordyce Martindale
Häftad, Engelska, 2002
335 kr
Skickas inom 3-6 vardagar
Loved by Choice offers a clear and uplifting look at adoption from virtually every perspective. It is comprised of true stories that reflect the joys and the difficulties of those touched by adoption. Families working out an overseas adoption, those creating interracial families, grandparents, birth mothers, and even birth fathers are among the many who tell their stories.Two appendices define adoption terms and outline resources that will be helpful to those exploring adoption. The emphasis of Loved by Choice, though, is to demonstrate how adoption can complete a family. It's a poignant celebration of adoption, led by those who understand it best.This book's pro-life, positive, and upbeat message will be a welcomed source for women facing pregnancy choices, anyone working with unwed mothers, adoptees, adoption advocates, pro-life advocates, couples considering adoption, and anyone else interested in stories that celebrate adoption. It is an ideal book for bookstores and libraries to display in November, which is Adoption Awareness Month. Loved by Choice will also be popular at the many adoption-related conferences, book readings, and fairs that take place around the world.
Consumer Behaviour in Tourism
AvSusan Horner,Swarbrooke John
E-bok
PDF, Engelska, 2020
1 053 kr
Läs direkt efter köp
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica new online resources including PowerPoint slides and a case archive.Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
Consumer Behaviour in Tourism
AvSusan Horner,Swarbrooke John
E-bok
Engelska, 2020
1 053 kr
Läs direkt efter köp
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica new online resources including PowerPoint slides and a case archive.Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
History of the Kingdom of Naples
1734-1825; Volume 1
AvPietro Colletta,Susan Horner
Inbunden, Engelska, 2022
460 kr
Skickas inom 5-8 vardagar
History of the Kingdom of Naples
1734-1825; Volume 1
AvPietro Colletta,Susan Horner
Häftad, Engelska, 2022
342 kr
Skickas inom 5-8 vardagar
Walks in Florence
Churches, Streets and Palaces
AvSusan Horner,Joanna B Horner
Inbunden, Engelska, 2022
517 kr
Skickas inom 5-8 vardagar
Walks in Florence
Churches, Streets and Palaces
AvSusan Horner,Joanna B Horner
Häftad, Engelska, 2022
398 kr
Skickas inom 5-8 vardagar
Century of Despotism in Naples and Sicily
AvSusan Horner
Inbunden, Engelska, 2022
384 kr
Skickas inom 5-8 vardagar
Century of Despotism in Naples and Sicily
AvSusan Horner
Häftad, Engelska, 2022
242 kr
Skickas inom 5-8 vardagar
History of the Kingdom of Naples 1734-1825;
AvPietro Colletta,Susan Horner
Inbunden, Engelska, 2025
498 kr
Skickas inom 5-8 vardagar
History of the Kingdom of Naples 1734-1825;
AvPietro Colletta,Susan Horner
Häftad, Engelska, 2025
384 kr
Skickas inom 5-8 vardagar
Leisure Marketing
AvJohn Swarbrooke,Susan Horner
E-bok
Engelska, 2012
1 002 kr
Läs direkt efter köp
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.
This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Leisure Marketing
AvJohn Swarbrooke,Susan Horner
E-bok
PDF, Engelska, 2012
1 002 kr
Läs direkt efter köp
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.
This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
International Cases in Tourism Management
AvJohn Swarbrooke,Susan Horner
E-bok
Engelska, 2004
1 004 kr
Läs direkt efter köp
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
International Cases in Tourism Management
AvJohn Swarbrooke,Susan Horner
E-bok
PDF, Engelska, 2004
1 002 kr
Läs direkt efter köp
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Contemporary Hospitality and Tourism Management Issues in China and India
AvKevin Nield,Susan Hornerm. fl.
E-bok
Engelska, 2009
1 229 kr
Läs direkt efter köp
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market''s growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authorsâ€™ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Contemporary Hospitality and Tourism Management Issues in China and India
AvKevin Nield,Susan Hornerm. fl.
E-bok
PDF, Engelska, 2009
1 226 kr
Läs direkt efter köp
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market''s growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authorsâ€™ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Business Travel and Tourism
AvSusan Horner,John Swarbrooke
E-bok
Engelska, 2012
1 004 kr
Läs direkt efter köp
''Business Travel and Tourism'' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, ''Business Travel and Tourism'' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.''Business Travel and Tourism'' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Business Travel and Tourism
AvSusan Horner,John Swarbrooke
E-bok
PDF, Engelska, 2012
1 002 kr
Läs direkt efter köp
''Business Travel and Tourism'' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, ''Business Travel and Tourism'' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.''Business Travel and Tourism'' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Contemporary Hospitality and Tourism Management Issues in China and India
AvStephen Ball,Susan Hornerm. fl.
Inbunden, Engelska, 2016
2 518 kr
Skickas inom 10-15 vardagar
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Business Travel and Tourism
AvJohn Swarbrooke,Susan Horner
Inbunden, Engelska, 2016
3 167 kr
Skickas inom 10-15 vardagar
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
International Cases in Tourism Management
AvSusan Horner,John Swarbrooke
Inbunden, Engelska, 2016
2 518 kr
Skickas inom 10-15 vardagar
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Leisure Marketing
AvSusan Horner,John Swarbrooke
Inbunden, Engelska, 2016
3 072 kr
Skickas inom 10-15 vardagar
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing MixManchester United Football Club: Marketing the BrandThe Growth of the Online Retail Travel MarketHilton Head Island, USA: The Leisure Island for Golf and Leisure ShoppingHealth, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Walks in Florence ... With illustrations.
AvSusan Horner,Joanna B Horner
Häftad, Engelska, 2011
384 kr
Skickas inom 5-8 vardagar

Susan Horner – författare

Consumer Behaviour in Tourism

Consumer Behaviour in Tourism

Business Travel and Tourism

International Cases in Tourism Management

Leisure Marketing

Contemporary Hospitality and Tourism Management Issues in China and India

Loved By Choice

Consumer Behaviour in Tourism

Consumer Behaviour in Tourism

History of the Kingdom of Naples

History of the Kingdom of Naples

Walks in Florence

Walks in Florence

Century of Despotism in Naples and Sicily

Century of Despotism in Naples and Sicily

History of the Kingdom of Naples 1734-1825;

History of the Kingdom of Naples 1734-1825;

Leisure Marketing

Leisure Marketing

International Cases in Tourism Management

International Cases in Tourism Management

Contemporary Hospitality and Tourism Management Issues in China and India

Contemporary Hospitality and Tourism Management Issues in China and India

Business Travel and Tourism

Business Travel and Tourism

Contemporary Hospitality and Tourism Management Issues in China and India

Business Travel and Tourism

International Cases in Tourism Management

Leisure Marketing

Walks in Florence ... With illustrations.