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45 produkter
45 produkter
Häftad, Engelska, 2020
870 kr
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica new online resources including PowerPoint slides and a case archive.Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
Inbunden, Engelska, 2020
2 488 kr
Skickas inom 10-15 vardagar
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica new online resources including PowerPoint slides and a case archive.Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
Häftad, Engelska, 2001
870 kr
Skickas inom 10-15 vardagar
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Häftad, Engelska, 2003
844 kr
Skickas inom 10-15 vardagar
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Häftad, Engelska, 2004
844 kr
Skickas inom 10-15 vardagar
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing MixManchester United Football Club: Marketing the BrandThe Growth of the Online Retail Travel MarketHilton Head Island, USA: The Leisure Island for Golf and Leisure ShoppingHealth, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Häftad, Engelska, 2007
1 031 kr
Skickas inom 10-15 vardagar
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Häftad, Engelska, 2002
335 kr
Skickas inom 3-6 vardagar
Loved by Choice offers a clear and uplifting look at adoption from virtually every perspective. It is comprised of true stories that reflect the joys and the difficulties of those touched by adoption. Families working out an overseas adoption, those creating interracial families, grandparents, birth mothers, and even birth fathers are among the many who tell their stories.Two appendices define adoption terms and outline resources that will be helpful to those exploring adoption. The emphasis of Loved by Choice, though, is to demonstrate how adoption can complete a family. It's a poignant celebration of adoption, led by those who understand it best.This book's pro-life, positive, and upbeat message will be a welcomed source for women facing pregnancy choices, anyone working with unwed mothers, adoptees, adoption advocates, pro-life advocates, couples considering adoption, and anyone else interested in stories that celebrate adoption. It is an ideal book for bookstores and libraries to display in November, which is Adoption Awareness Month. Loved by Choice will also be popular at the many adoption-related conferences, book readings, and fairs that take place around the world.
E-bok
PDF, Engelska, 20201 053 kr
Läs direkt efter köp
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica new online resources including PowerPoint slides and a case archive.Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
E-bok
Engelska, 20201 053 kr
Läs direkt efter köp
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica new online resources including PowerPoint slides and a case archive.Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
Inbunden, Engelska, 2022
455 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2022
342 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2022
512 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2022
398 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2022
384 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2022
242 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2025
498 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2025
384 kr
Skickas inom 5-8 vardagar
E-bok
Engelska, 20121 002 kr
Läs direkt efter köp
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
E-bok
PDF, Engelska, 20121 002 kr
Läs direkt efter köp
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
E-bok
Engelska, 20041 004 kr
Läs direkt efter köp
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
E-bok
PDF, Engelska, 20041 002 kr
Läs direkt efter köp
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
E-bok
Engelska, 20091 229 kr
Läs direkt efter köp
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market''s growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
E-bok
PDF, Engelska, 20091 226 kr
Läs direkt efter köp
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market''s growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
E-bok
Engelska, 20121 004 kr
Läs direkt efter köp
''Business Travel and Tourism'' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, ''Business Travel and Tourism'' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.''Business Travel and Tourism'' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
E-bok
PDF, Engelska, 20121 002 kr
Läs direkt efter köp
''Business Travel and Tourism'' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, ''Business Travel and Tourism'' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.''Business Travel and Tourism'' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Inbunden, Engelska, 2016
2 488 kr
Skickas inom 10-15 vardagar
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Inbunden, Engelska, 2016
3 129 kr
Skickas inom 10-15 vardagar
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Inbunden, Engelska, 2016
2 488 kr
Skickas inom 10-15 vardagar
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Inbunden, Engelska, 2016
3 036 kr
Skickas inom 10-15 vardagar
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing MixManchester United Football Club: Marketing the BrandThe Growth of the Online Retail Travel MarketHilton Head Island, USA: The Leisure Island for Golf and Leisure ShoppingHealth, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Häftad, Engelska, 2011
384 kr
Skickas inom 5-8 vardagar