Terry Wu – författare
Visar alla böcker från författaren Terry Wu. Handla med fri frakt och snabb leverans.
8 produkter
International Marketing of Higher Education
Inbunden, 2016
1064 kr
Lägg i varukorg
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher …
International Marketing of Higher Education
Av Terry Wu, Vik Naidoo m. fl.
E-bok, 2016
1506 kr
Lägg i varukorg
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher …
Emerging Issues in Global Marketing
A Shifting Paradigm
Häftad, 2018
2249 kr
Lägg i varukorg
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no …
International Business in the New Asia-Pacific
Strategies, Opportunities and Threats
Inbunden, 2021
1688 kr
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The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business …
International Business in the New Asia-Pacific
Strategies, Opportunities and Threats
E-bok, 2022
2174 kr
Lägg i varukorg
The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business …
International Business in the New Asia-Pacific
Strategies, Opportunities and Threats
Häftad, 2022
1688 kr
Lägg i varukorg
The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business …
Emerging Issues in Global Marketing
A Shifting Paradigm
Inbunden, 2018
2249 kr
Lägg i varukorg
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no …
Emerging Issues in Global Marketing
A Shifting Paradigm
E-bok, 2018
3013 kr
Lägg i varukorg
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no …
