James Agarwal – författare
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5 produkter
CUSTOMER RELATIONSHIP MARKETING: THEORETICAL AND MANAGERIAL PERSPECTIVES
Av Naresh K Malhotra, James Agarwal
Inbunden, 2021
2069 kr
Lägg i varukorg
"Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators."Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) …
CUSTOMER RELATIONSHIP MARKETING: THEORETICAL AND MANAGERIAL PERSPECTIVES
Av Naresh K Malhotra, James Agarwal
Häftad, 2021
1042 kr
Lägg i varukorg
"Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators."Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) …
Emerging Issues in Global Marketing
A Shifting Paradigm
Häftad, 2018
2249 kr
Lägg i varukorg
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no …
Emerging Issues in Global Marketing
A Shifting Paradigm
Inbunden, 2018
2249 kr
Lägg i varukorg
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no …
Emerging Issues in Global Marketing
A Shifting Paradigm
E-bok, 2018
3013 kr
Lägg i varukorg
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no …
