Thomas P. Lyon – författare

This is the first book to provide a hard-headed economic view of the voluntary approaches to environmental issues, especially toxic chemicals, waste disposal and global warming, that have become prominent in recent years. Corporate environmental initiatives are seen as a tool for influencing the behaviour of environmental activists, legislators, and regulators, though they may have ancillary benefits such as attracting 'green' consumers or reducing costs. Equally, government voluntary programs are seen as a way to achieve modest environmental results when political resistance to mandatory policies is high. Rigorous analysis is illustrated with numerous case studies drawn from the US, Europe, and Japan, while technical details are relegated to appendices, and each chapter highlights implications for corporate strategy and public policy. Although rooted in economic theory, this book will appeal to business strategists and policy practitioners, as well as scholars and researchers.

This is the first book to provide a hard-headed economic view of the voluntary approaches to environmental issues, especially toxic chemicals, waste disposal and global warming, that have become prominent in recent years. Corporate environmental initiatives are seen as a tool for influencing the behaviour of environmental activists, legislators, and regulators, though they may have ancillary benefits such as attracting 'green' consumers or reducing costs. Equally, government voluntary programs are seen as a way to achieve modest environmental results when political resistance to mandatory policies is high. Rigorous analysis is illustrated with numerous case studies drawn from the US, Europe, and Japan, while technical details are relegated to appendices, and each chapter highlights implications for corporate strategy and public policy. Although rooted in economic theory, this book will appeal to business strategists and policy practitioners, as well as scholars and researchers.

Behind closed doors, many large companies quietly use their political clout to influence public policy on social and environmental issues - often in a negative direction. This book seeks to create a new norm for responsible political behaviour by corporations. It brings together leading scholars of corporate political responsibility with leading organizations that have been working to support companies in adopting more responsible political practices. The contributors present new evidence on what motivates firms to become more responsible and how markets view corporate 'dark money' spending. They also explain how activists have pressed companies to play a more responsible role in politics. With a particular focus on climate change and the important role of corporate lobbying in supporting or blocking climate policy, this volume leads the way forward for researchers, activists and citizens who seek a future in which corporate political influence is transparent, accountable and responsible.

Behind closed doors, many large companies quietly use their political clout to influence public policy on social and environmental issues - often in a negative direction. This book seeks to create a new norm for responsible political behaviour by corporations. It brings together leading scholars of corporate political responsibility with leading organizations that have been working to support companies in adopting more responsible political practices. The contributors present new evidence on what motivates firms to become more responsible and how markets view corporate 'dark money' spending. They also explain how activists have pressed companies to play a more responsible role in politics. With a particular focus on climate change and the important role of corporate lobbying in supporting or blocking climate policy, this volume leads the way forward for researchers, activists and citizens who seek a future in which corporate political influence is transparent, accountable and responsible.

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust.Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims.Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:   Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.   Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.