Thomas R. Martin – författare
220 kr
Skickas inom 5-8 vardagar
167 kr
Skickas inom 5-8 vardagar
260 kr
Skickas inom 5-8 vardagar
1 185 kr
Skickas inom 7-10 vardagar
431 kr
Skickas inom 7-10 vardagar
310 kr
Skickas inom 7-10 vardagar
1 103 kr
Skickas inom 7-10 vardagar
522 kr
Läs direkt efter köp
522 kr
Läs direkt efter köp
1 760 kr
Kommande
1 760 kr
Kommande
2 115 kr
Kommande
1 240 kr
Kommande
145 kr
Skickas inom 5-8 vardagar
26 kr
Läs direkt efter köp
307 kr
Skickas inom 5-8 vardagar
316 kr
Skickas inom 5-8 vardagar
183 kr
Läs direkt efter köp
This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.
It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
134 kr
Skickas inom 5-8 vardagar
251 kr
Skickas inom 5-8 vardagar
159 kr
Läs direkt efter köp
632 kr
Tillfälligt slut