Tim Breitbarth – författare
Visar alla böcker från författaren Tim Breitbarth. Handla med fri frakt och snabb leverans.
4 produkter
4 produkter
2 410 kr
Skickas inom 10-15 vardagar
Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.
869 kr
Skickas inom 10-15 vardagar
Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.
CSR und Social Media
Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
Häftad, Tyska, 2014
417 kr
Skickas inom 10-15 vardagar
Renommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlagen und geben praxisnahe Tipps zur zielgruppengerechten und wirkungsvollen CSR-Kommunikation in sozialen Medien.
621 kr
Skickas inom 10-15 vardagar
Nachhaltigkeit hat sich in den letzten Jahren zu einem bestimmenden Thema des gesellschaftlichen Diskurses entwickelt. Der organisierte Sport muss sich, wie alle anderen Lebensbereiche, insbesondere den Herausforderungen des Klimawandels stellen, und steht auf Grund seiner exponierten Position auch bei anderen ökologischen Nachhaltigkeitsthemen an den Schnittstellen zu Ökonomie und Sozialem im Fokus.Ziel dieses Buches ist es, den aktuellen Stand der Diskussion um CSR und Nachhaltigkeit im Sport, deren Entwicklungen und die Notwendigkeit konsequenter und zeitnaher Konzepte darzulegen und zu diskutieren.Der Aufbau des Buches orientiert sich an den drei Bereichen: Konzeption von Nachhaltigkeitsstrategien, Nachhaltigkeitskommunikation und Nachhaltigkeitsberichterstattung. Das Buch deckt den Stand der wissenschaftlichen Diskussion ab und bietet wertvolle Praxiseinblicke.