Uta Maria Jürgens – författare

Visar alla böcker från författaren Uta Maria Jürgens. Handla med fri frakt och snabb leverans.

1 produkter

1. 

   Consumer Psychology: A Study Guide to Qualitative Research Methods

   Av Paul M.W. Hackett, Jessica Schwarzenbach m. fl.

   Häftad, 2016

   556 kr

   Lägg i varukorg

   This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical …