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47 produkter

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47 produkter

Collective Intelligence
The Rise of Swarm Systems and their Impact on Society
AvUwe Seebacher,Christoph Legat
Inbunden, Engelska, 2024
2 161 kr
Skickas inom 10-15 vardagar
Unlock the future of technology with this captivating exploration of swarm intelligence. Dive into the future of autonomous systems, enhanced by cutting-edge multi-agent systems and predictive research. Real-world examples illustrate how these algorithms drive intelligent, coordinated behavior in industries like manufacturing and energy. Discover the innovative Industrial-Disruption-Index (IDI), pioneered by Uwe Seebacher, which predicts industry disruptions using swarm intelligence. Case studies from media to digital imaging offer invaluable insights into the future of industrial life cycles.Ideal for AI enthusiasts and professionals, this book provides inspiring, actionable insights for the future. It redefines artificial intelligence, showcasing how predictive intelligence can revolutionize group coordination for more efficient and sustainable systems. A crucial chapter highlights the shift from the Green Deal to the Emerald Deal, showing how swarm intelligence addresses societal challenges.
Nyhet
Collective Intelligence
The Rise of Swarm Systems and their Impact on Society
AvUwe Seebacher,Christoph Legat
Häftad, Engelska, 2026
833 kr
Skickas inom 10-15 vardagar
Unlock the future of technology with this captivating exploration of swarm intelligence. Dive into the future of autonomous systems, enhanced by cutting-edge multi-agent systems and predictive research. Real-world examples illustrate how these algorithms drive intelligent, coordinated behavior in industries like manufacturing and energy. Discover the innovative Industrial-Disruption-Index (IDI), pioneered by Uwe Seebacher, which predicts industry disruptions using swarm intelligence. Case studies from media to digital imaging offer invaluable insights into the future of industrial life cycles.Ideal for AI enthusiasts and professionals, this book provides inspiring, actionable insights for the future. It redefines artificial intelligence, showcasing how predictive intelligence can revolutionize group coordination for more efficient and sustainable systems. A crucial chapter highlights the shift from the Green Deal to the Emerald Deal, showing how swarm intelligence addresses societal challenges.
Collective Intelligence
The Rise of Swarm Systems and their Impact on Society
AvChristoph Legat,Uwe Seebacher
E-bok
PDF, Engelska, 2024
1 019 kr
Läs direkt efter köp
Unlock the future of technology with this captivating exploration of swarm intelligence. Dive into the future of autonomous systems, enhanced by cutting-edge multi-agent systems and predictive research. Real-world examples illustrate how these algorithms drive intelligent, coordinated behavior in industries like manufacturing and energy. Discover the innovative Industrial-Disruption-Index (IDI), pioneered by Uwe Seebacher, which predicts industry disruptions using swarm intelligence. Case studies from media to digital imaging offer invaluable insights into the future of industrial life cycles.
Ideal for AI enthusiasts and professionals, this book provides inspiring, actionable insights for the future. It redefines artificial intelligence, showcasing how predictive intelligence can revolutionize group coordination for more efficient and sustainable systems. A crucial chapter highlights the shift from the Green Deal to the Emerald Deal, showing how swarm intelligence addresses societal challenges.
Collective Intelligence
The Rise of Swarm Systems and their Impact on Society
AvChristoph Legat,Uwe Seebacher
E-bok
Engelska, 2024
1 019 kr
Läs direkt efter köp
Unlock the future of technology with this captivating exploration of swarm intelligence. Dive into the future of autonomous systems, enhanced by cutting-edge multi-agent systems and predictive research. Real-world examples illustrate how these algorithms drive intelligent, coordinated behavior in industries like manufacturing and energy. Discover the innovative Industrial-Disruption-Index (IDI), pioneered by Uwe Seebacher, which predicts industry disruptions using swarm intelligence. Case studies from media to digital imaging offer invaluable insights into the future of industrial life cycles.
Ideal for AI enthusiasts and professionals, this book provides inspiring, actionable insights for the future. It redefines artificial intelligence, showcasing how predictive intelligence can revolutionize group coordination for more efficient and sustainable systems. A crucial chapter highlights the shift from the Green Deal to the Emerald Deal, showing how swarm intelligence addresses societal challenges.
Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy
AvUlrike Zacharias,Uwe Seebacher
E-bok
PDF, Engelska, 2025
1 030 kr
Läs direkt efter köp
In a time of climate crisis, social upheaval, and economic uncertainty, traditional growth models are no longer enough. Sustainable Futures offers a bold, actionable roadmap for organizations ready to lead in a post-growth economy-where success is measured not just in profit, but in resilience, sustainability, and long-term value.At the heart of this timely book is the Emerald Deal-a strategic framework for businesses seeking to break free from outdated economic thinking. Rooted in regenerative, circular, and socially responsible principles, it empowers organizations to remain competitive while aligning with global sustainability goals.The authors introduce Predictive Intelligence (PI) as the game-changer for navigating this transformation. By combining data analytics, AI, and foresight, PI enables leaders to anticipate challenges, make smarter decisions, and uncover new growth opportunities-without compromising future generations.The book also explores Collective Intelligence, showing how collaboration, transparency, and shared knowledge can drive innovation and create agile, future-ready organizations.With a compelling mix of theory and practice, Sustainable Futures provides:* Proven frameworks for embedding sustainability into your business model* Tools to build resilience in uncertain environments* Insights from award-winning projects and industry case studies* Practical strategies for forward-thinking professionals who want to make a real impactWhether you're a leader, policymaker, consultant, or academic, this book is your essential guide to thriving in the decade ahead.
Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy
AvUlrike Zacharias,Uwe Seebacher
E-bok
Engelska, 2025
1 019 kr
Läs direkt efter köp
In a time of climate crisis, social upheaval, and economic uncertainty, traditional growth models are no longer enough. Sustainable Futures offers a bold, actionable roadmap for organizations ready to lead in a post-growth economy-where success is measured not just in profit, but in resilience, sustainability, and long-term value.At the heart of this timely book is the Emerald Deal-a strategic framework for businesses seeking to break free from outdated economic thinking. Rooted in regenerative, circular, and socially responsible principles, it empowers organizations to remain competitive while aligning with global sustainability goals.The authors introduce Predictive Intelligence (PI) as the game-changer for navigating this transformation. By combining data analytics, AI, and foresight, PI enables leaders to anticipate challenges, make smarter decisions, and uncover new growth opportunities-without compromising future generations.The book also explores Collective Intelligence, showing how collaboration, transparency, and shared knowledge can drive innovation and create agile, future-ready organizations.With a compelling mix of theory and practice, Sustainable Futures provides:* Proven frameworks for embedding sustainability into your business model* Tools to build resilience in uncertain environments* Insights from award-winning projects and industry case studies* Practical strategies for forward-thinking professionals who want to make a real impactWhether you're a leader, policymaker, consultant, or academic, this book is your essential guide to thriving in the decade ahead.
Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy
AvUwe Seebacher,Ulrike Zacharias
Inbunden, Engelska, 2025
2 039 kr
Skickas inom 10-15 vardagar
In a time of climate crisis, social upheaval, and economic uncertainty, traditional growth models are no longer enough. Sustainable Futures offers a bold, actionable roadmap for organizations ready to lead in a post-growth economy—where success is measured not just in profit, but in resilience, sustainability, and long-term value.At the heart of this timely book is the Emerald Deal—a strategic framework for businesses seeking to break free from outdated economic thinking. Rooted in regenerative, circular, and socially responsible principles, it empowers organizations to remain competitive while aligning with global sustainability goals.The authors introduce Predictive Intelligence (PI) as the game-changer for navigating this transformation. By combining data analytics, AI, and foresight, PI enables leaders to anticipate challenges, make smarter decisions, and uncover new growth opportunities—without compromising future generations.The book also explores Collective Intelligence, showing how collaboration, transparency, and shared knowledge can drive innovation and create agile, future-ready organizations.With a compelling mix of theory and practice, Sustainable Futures provides:• Proven frameworks for embedding sustainability into your business model• Tools to build resilience in uncertain environments• Insights from award-winning projects and industry case studies• Practical strategies for forward-thinking professionals who want to make a real impactWhether you're a leader, policymaker, consultant, or academic, this book is your essential guide to thriving in the decade ahead.
Predictive Intelligence for Data-Driven Managers
Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies
AvUwe Seebacher
Inbunden, Engelska, 2021
976 kr
Skickas inom 10-15 vardagar
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
Predictive Intelligence for Data-Driven Managers
Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies
AvUwe Seebacher
E-bok
Engelska, 2021
894 kr
Läs direkt efter köp
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
Predictive Intelligence for Data-Driven Managers
Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies
AvUwe Seebacher
Häftad, Engelska, 2022
691 kr
Skickas inom 10-15 vardagar
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
Reengineering Corporate Communication
A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates
AvUwe Seebacher
Inbunden, Engelska, 2022
813 kr
Skickas inom 10-15 vardagar
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer's point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according to scientific criteria.The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change management process towards corporate communication excellence efficiently and effectively. Building on this, it introduces and defines the most important new concepts of corporate communication in the twenty-first century and thus clearly delineates the field of research for this corporate function in the coming years. The book goes on to address the important areas of IT and HR in order to provide a 360° view of the developments to be realized in the field of corporate communication. A “CC self-test” at the end of the book is intended to help the reader immediately recognize where their own organization stands and, against this backdrop, to be able to start the necessary activities towards corporate communication excellence immediately on the basis of the maturity model.“Prof. Dr. Uwe Seebacher takes us on a timely and informative read on what could be the biggest crisis for Corporate Communications – remaining stagnant in a time of great change. With rich context and fine detail, he illuminates the opportunities to reengineer Corporate Communications and quantify its role in truly impacting business. From the importance of predictive intelligence underpinned by authenticity and empathy to building trust, this book is a guide for successful business in the 21stCentury. I highly recommend it.”Heidi Eusebio, Strategist and Executive Director, Edelman"Uwe Seebacher has once again demonstrated in a well-founded manner what methodological and structural science is capable of - namely, to precisely logically derive the long overdue process of change in the field of corporate communications and thereby make it comprehensible. But he also takes the important next step of operationalizing his thoughts in a directly measurable way by providing an easy applicable concrete process model for reengineering corporate communication with many tips, templates and inputs for HR and IT.“Miguel Gimenez de Castro, Head Of Communications Spain, Portugal, Greece and Israel, IBM
Reengineering Corporate Communication
A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates
AvUwe Seebacher
E-bok
Engelska, 2022
997 kr
Läs direkt efter köp
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer''s point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according to scientific criteria.
The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change management process towards corporate communication excellence efficiently and effectively. Building on this, it introduces and defines the most important new concepts of corporate communication in the twenty-first century and thus clearly delineates the field of research for this corporate function in the coming years. The book goes on to address the important areas of IT and HR in order to provide a 360° view of the developments to be realized in the field of corporate communication. A “CC self-test” at the end of the book is intended to help the reader immediately recognize where their own organization stands and, against this backdrop, to be able to start the necessary activities towards corporate communication excellence immediately on the basis of the maturity model.
“Prof. Dr. Uwe Seebacher takes us on a timely and informative read on what could be the biggest crisis for Corporate Communications – remaining stagnant in a time of great change. With rich context and fine detail, he illuminates the opportunities to reengineer Corporate Communications and quantify its role in truly impacting business. From the importance of predictive intelligence underpinned by authenticity and empathy to building trust, this book is a guide for successful business in the 21stCentury. I highly recommend it.”
Heidi Eusebio, Strategist and Executive Director, Edelman
"Uwe Seebacher has once again demonstrated in a well-founded manner what methodological and structural science is capable of - namely, to precisely logically derive the long overdue process of change in the field of corporate communications and thereby make it comprehensible. But he also takes the important next step of operationalizing his thoughts in a directly measurable way by providing an easy applicable concrete process model for reengineering corporate communication with many tips, templates and inputs for HR and IT.“
Miguel Gimenez de Castro, Head Of Communications Spain, Portugal, Greece and Israel, IBM
Marketing and Sales Automation
Basics, Implementation, and Applications
AvUwe Hannig,Uwe Seebacher
Inbunden, Engelska, 2023
1 033 kr
Skickas inom 10-15 vardagar
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Marketing and Sales Automation
Basics, Implementation, and Applications
AvUwe Seebacher,Uwe Hannig
E-bok
Engelska, 2023
903 kr
Läs direkt efter köp
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.
The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Marketing and Sales Automation : Basics, Implementation, and Applications
AvUwe Hannig,Uwe Seebacher
Engelska, 2023
672 kr
Skickas inom 5-8 vardagar
Marketing and Sales Automation
Basics, Implementation, and Applications
AvUwe Hannig,Uwe Seebacher
Häftad, Engelska, 2024
748 kr
Skickas inom 10-15 vardagar
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Unternehmenskommunikation neu gestalten
Corporate Communication fit machen für eine zeitgemäße Ausrichtung – mit Self-Assessment, Checklisten und Templates
AvUwe Seebacher
Häftad, Tyska, 2024
699 kr
Skickas inom 10-15 vardagar
Das Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung.Die Kommunikationsabteilungen haben die Möglichkeiten der Digitalisierung, Virtualisierung und Künstlichen Intelligenz bislang viel zu wenig genutzt. Zudem leiden Unternehmen – wie auch Politik und öffentliche Institutionen – unter einem Glaubwürdigkeitsverlust in der Gesellschaft. Um Krisen aktiv vorzubeugen, müssen Unternehmen in der Lage sein, Vertrauen und Glaubwürdigkeit aufzubauen. Das erfordert ein völlig neues Interaktionssystem, das agil, datengetrieben, vorausschauend, schnell und interaktiv statt nur kommunikativ und reaktiv ist.Dafür muss eine zeitgemäße, datenbasierte 24/7 All-2-All (A2A) Interaktionsstruktur aufgebaut, Prozesse optimiert, wiederkehrende Aufgaben automatisiert sowie aktuelle Konzepte und Technologien für die Interaktion genutzt werden. Damit lassen sich Kosteneinsparungen,verkürzte Bearbeitungszeiten, Steigerung der Effizienz und Effektivität des Interaktionsprozesses und eine verbesserte Markenaktivierungen erreichen aber auch kommunikative Risiken minimieren und Shitstorms vermeiden. Am Ende steht ein nachweisbarer Beitrag zu den Unternehmensergebnissen.Das Buch bietet ein Prozessmodell zur Transformation der Unternehmenskommunikation als Leitfaden für die Transformation. Ein Self-Assessment-Tool ermöglicht die aktuelle Standortbestimmung und ist damit der Ausgangspunkt für die Optimierung. Abgerundet wird der Inhalt durch eine CommTechStack-Empfehlung.Aus dem InhaltTheoretische und methodische GrundlagenVon der Unternehmenskommunikation zur UnternehmensinteraktionSo sieht die neue Welt der Unternehmenskommunikation ausDas Prozessmodell zur Transformation der UnternehmenskommunikationDas Self-Assessment als Standort-BestimmungDer InTechStack für vorausschauende A2A-UnternehmensinteraktionLeserstimmen„Dieses Buch ist ein wichtiger Meilenstein für die Neuausrichtung und Neubewertung der Unternehmenskommunikation im industriellen Sektor. Die Welt der Kommunikation verändert sich rasant, und die Entwicklung von traditionellen, starren Kommunikationsprozessen hin zu einer dynamischen Interaktion, die neues Wissen schnell aufnimmt und antizipiert, ist eine große Herausforderung für Marketer. Das Buch bietet sowohl eine valide Ableitung der Notwendigkeit dieses Veränderungsprozesses aus wissenschaftlicher Sicht, als auch Unterstützung für die Praxis mit vielen Handlungsanweisungen, Tipps und Vorlagen zur Do-it-yourself-Anwendung und Umsetzung.“Tanja Auernhamer , Leiterin der Unternehmenskommunikation & Pressesprecherin, Bundesverband Industrielle Kommunikation e.V. (bvik)„Dies ist ein wunderbarer 'Leitfaden', um die Unternehmenskommunikation neu zu beleben, zu überdenken und den ständig wachsenden inhaltlichen und zielgruppenspezifischen Herausforderungen zu begegnen. Der Handlungsbedarf wird vor dem Hintergrund der historischen Entwicklung und der wachsenden Bedeutung der Unternehmenskommunikation leicht verständlich beschrieben. Viele neue Begriffe werden klar hergeleitet und erläutert. Wer ein wenig in der Materie ist, wird sich schnell zurechtfinden und kann mit den mitgelieferten Vorlagen direkt in die Umsetzung gehen.“Sönke Caro, Leiter Direktkommunikation, Verkaufsförderung & Kundenzufriedenheit, STILL GmbH
Unternehmenskommunikation neu gestalten
Corporate Communication fit machen für eine zeitgemäße Ausrichtung – mit Self-Assessment, Checklisten und Templates
AvUwe Seebacher
E-bok
Tyska, 2024
723 kr
Läs direkt efter köp
Das Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung.
Die Kommunikationsabteilungen haben die Möglichkeiten der Digitalisierung, Virtualisierung und Künstlichen Intelligenz bislang viel zu wenig genutzt. Zudem leiden Unternehmen – wie auch Politik und öffentliche Institutionen – unter einem Glaubwürdigkeitsverlust in der Gesellschaft. Um Krisen aktiv vorzubeugen, müssen Unternehmen in der Lage sein, Vertrauen und Glaubwürdigkeit aufzubauen. Das erfordert ein völlig neues Interaktionssystem, das agil, datengetrieben, vorausschauend, schnell und interaktiv statt nur kommunikativ und reaktiv ist.
Dafür muss eine zeitgemäße, datenbasierte 24/7 All-2-All (A2A) Interaktionsstruktur aufgebaut, Prozesse optimiert, wiederkehrende Aufgaben automatisiert sowie aktuelle Konzepte und Technologien für die Interaktion genutzt werden. Damit lassen sich Kosteneinsparungen,verkürzte Bearbeitungszeiten, Steigerung der Effizienz und Effektivität des Interaktionsprozesses und eine verbesserte Markenaktivierungen erreichen aber auch kommunikative Risiken minimieren und Shitstorms vermeiden. Am Ende steht ein nachweisbarer Beitrag zu den Unternehmensergebnissen.
Das Buch bietet ein Prozessmodell zur Transformation der Unternehmenskommunikation als Leitfaden für die Transformation. Ein Self-Assessment-Tool ermöglicht die aktuelle Standortbestimmung und ist damit der Ausgangspunkt für die Optimierung. Abgerundet wird der Inhalt durch eine CommTechStack-Empfehlung.
Aus dem Inhalt
Theoretische und methodische GrundlagenVon der Unternehmenskommunikation zur UnternehmensinteraktionSo sieht die neue Welt der Unternehmenskommunikation ausDas Prozessmodell zur Transformation der UnternehmenskommunikationDas Self-Assessment als Standort-BestimmungDer InTechStack für vorausschauende A2A-Unternehmensinteraktion
Leserstimmen
„Dieses Buch ist ein wichtiger Meilenstein für die Neuausrichtung und Neubewertung der Unternehmenskommunikation im industriellen Sektor. Die Welt der Kommunikation verändert sich rasant, und die Entwicklung von traditionellen, starren Kommunikationsprozessen hin zu einer dynamischen Interaktion, die neues Wissen schnell aufnimmt und antizipiert, ist eine große Herausforderung für Marketer. Das Buch bietet sowohl eine valide Ableitung der Notwendigkeit dieses Veränderungsprozesses aus wissenschaftlicher Sicht, als auch Unterstützung für die Praxis mit vielen Handlungsanweisungen, Tipps und Vorlagen zur Do-it-yourself-Anwendung und Umsetzung.“
Tanja Auernhamer , Leiterin der Unternehmenskommunikation & Pressesprecherin, Bundesverband Industrielle Kommunikation e.V. (bvik)
„Dies ist ein wunderbarer ''Leitfaden'', um die Unternehmenskommunikation neu zu beleben, zu überdenken und den ständig wachsenden inhaltlichen und zielgruppenspezifischen Herausforderungen zu begegnen. Der Handlungsbedarf wird vor dem Hintergrund der historischen Entwicklung und der wachsenden Bedeutung der Unternehmenskommunikation leicht verständlich beschrieben. Viele neue Begriffe werden klar hergeleitet und erläutert. Wer ein wenig in der Materie ist, wird sich schnell zurechtfinden und kann mit den mitgelieferten Vorlagen direkt in die Umsetzung gehen.“
Sönke Caro, Leiter Direktkommunikation, Verkaufsförderung & Kundenzufriedenheit, STILL GmbH
Mastering CommTech
Unlocking the Potential of Digital Transformation in Corporate Communications
AvUwe Seebacher,Jörg Forthmannm. fl.
Inbunden, Engelska, 2025
1 349 kr
Skickas inom 5-8 vardagar
This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
Mastering CommTech
Unlocking the Potential of Digital Transformation in Corporate Communications
AvThomas Mickeleit,Jorg Forthmannm. fl.
E-bok
Engelska, 2025
1 785 kr
Läs direkt efter köp
This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
Nyhet
Mastering CommTech
Unlocking the Potential of Digital Transformation in Corporate Communications
AvUwe Seebacher,Jörg Forthmannm. fl.
Häftad, Engelska, 2026
976 kr
Skickas inom 10-15 vardagar
This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
B2B Marketing Guidebook - Vol. 1
The Strategic Foundations of Next Generation B2B Marketing
AvUwe Seebacher
Inbunden, Engelska, 2025
1 349 kr
Skickas inom 5-8 vardagar
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable frameworks, forward-looking insights, and real-world case studies from leading organizations like Fynest, Fujitsu, Hapag-Lloyd, and Predictores. Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing. The transformation starts here.
B2B Marketing Guidebook - Vol. 1
The Strategic Foundations of Next Generation B2B Marketing
AvUwe Seebacher
E-bok
Engelska, 2025
1 780 kr
Läs direkt efter köp
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "e;B2B Marketing"e; brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable frameworks, forward-looking insights, and real-world case studies from leading organizations like Fynest, Fujitsu, Hapag-Lloyd, and Predictores. Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing. The transformation starts here.
B2B Marketing Guidebook - Vol. 1
The Strategic Foundations of Next Generation B2B Marketing
AvUwe Seebacher
Häftad, Engelska, 2026
976 kr
Skickas inom 10-15 vardagar
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable frameworks, forward-looking insights, and real-world case studies from leading organizations like Fynest, Fujitsu, Hapag-Lloyd, and Predictores. Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing. The transformation starts here.
B2B Marketing Guidebook - Vol. 2
Advanced B2B Marketing Tactics, AI, and Case Studies
AvUwe Seebacher
Inbunden, Engelska, 2025
1 261 kr
Skickas inom 10-15 vardagar
The future of B2B marketing isn't coming — it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyssenkrupp and Würth to help B2B professionals scale growth, deepen relevance, and lead in a data-first world. Whether building a smarter lead generation engine, optimizing touchpoints, embracing account-based strategies, or navigating social selling and influencer marketing, this book provides the frameworks, tools, and insights to turn vision into reality. Readers will learn how to ignite digital growth, master touchpoint performance management, and align content strategy with AI. Essential for CMOs, marketing professionals, strategists, and consultants, this volume is a must-have for moving from theory to results. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it.
B2B Marketing Guidebook - Vol. 2
Advanced B2B Marketing Tactics, AI, and Case Studies
AvUwe Seebacher
E-bok
Engelska, 2025
1 617 kr
Läs direkt efter köp
The future of B2B marketing isn't coming — it's already here. The second volume of the significantly updated edition of "e;B2B Marketing"e; dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyssenkrupp and Würth to help B2B professionals scale growth, deepen relevance, and lead in a data-first world. Whether building a smarter lead generation engine, optimizing touchpoints, embracing account-based strategies, or navigating social selling and influencer marketing, this book provides the frameworks, tools, and insights to turn vision into reality. Readers will learn how to ignite digital growth, master touchpoint performance management, and align content strategy with AI. Essential for CMOs, marketing professionals, strategists, and consultants, this volume is a must-have for moving from theory to results. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it.
Intelligent Enterprise
Beyond AI
AvUwe Seebacher,Daniel Mittelbach
Häftad, Engelska, 2026
298 kr
Kommande
In an era marked by volatility, complexity, and accelerated automation, leadership is undergoing a paradigm shift. The Intelligent Enterprise introduces a transformative leadership model for a new age – one where foresight, emotional resonance, and cultural fluency are not soft skills, but the cognitive infrastructure of thriving enterprises.This book blends cutting-edge research with practical application, demonstrating how Emotional Intelligence (EI), Cultural Intelligence (CQ), and Predictive Intelligence (PI) can be fused into a single leadership operating system.Drawing on real-world case studies, proprietary models, and a clear vision for post-growth economies, the book positions the reader as a “Predictive Architect”: someone who doesn’t merely manage, but designs the emotional, cultural, and strategic future of their organization.The Intelligent Enterprise extends the discourse on emotional and cultural intelligence into the future by embedding them into AI-supported strategic foresight, showing not just how we feel or collaborate, but how we anticipate, architect, and evolve entire systems.
End of Expertise
Why Methods and Structures Beat Expertise
AvUwe Seebacher
Häftad, Engelska, 2026
274 kr
Kommande
Why do organizations with the smartest people so often make poor decisions?Why do companies invest millions in expertise, yet struggle with complexity, slow execution, burnout, and disappointing results?In The End of Expertise, internationally recognized thought leader Uwe Seebacher challenges one of the most deeply rooted assumptions of modern management: that success is driven by expertise. His provocative thesis is simple: organizations do not fail because they lack experts. They fail because they lack the methods and structures that turn expertise into value.As artificial intelligence makes knowledge increasingly accessible, expertise alone is losing its power as a competitive advantage. The winners of the future will not be those who know the most, but those who best understand how to transform knowledge into decisions, actions, and measurable outcomes. Combining insights from management science, systems thinking, behavioral psychology, and decades of executive experience, Seebacher reveals why understanding is becoming more valuable than information, why excessive specialization can become a hidden liability, and why methods increasingly outperform expertise.Bold, practical, and highly relevant, The End of Expertise offers a new blueprint for leadership, performance, and intelligent organizations in the age of AI.
Nyhet
Die Illusion der Expertise
AvUwe Seebacher
Häftad, Tyska, 2026
443 kr
Skickas inom 3-6 vardagar
Nyhet
Die Illusion der Expertise
Warum mehr Wissen nicht automatisch zu besseren Entscheidungen fuhrt
AvUwe Seebacher
E-bok
Tyska, 2026
398 kr
Läs direkt efter köp
Expertenwissen galt jahrzehntelang als wichtigste Wahrung fur Karriere, Fuhrung und Erfolg. Doch im Zeitalter von Kunstlicher Intelligenz verliert Expertise ihren exklusiven Wert. Wer kunftig erfolgreich sein will, muss nicht mehr alles wissen - sondern verstehen, strukturieren und entscheiden konnen. Prof. Dr. Uwe Seebacher zeigt anhand zahlreicher Beispiele aus Wirtschaft, Bildung und Gesellschaft, warum uberma ige Spezialisierung zunehmend zum Risiko wird und weshalb Methoden- und Strukturkompetenz zur entscheidenden Zukunftsfahigkeit werden. Die provokante These: Nicht die klugsten Expertinnen und Experten werden die Zukunft gestalten, sondern jene Menschen, die Zusammenhange erkennen, Komplexitat reduzieren und wirksame Entscheidungen treffen konnen. Mit praxisnahen Werkzeugen, Reflexionsfragen und erprobten Methoden eroffnet dieses Buch eine neue Perspektive auf Erfolg, Fuhrung und personliche Wirksamkeit in einer Welt, in der Wissen jederzeit verfugbar ist. Inhalte:- Warum Fachwissen zur Commodity wird- Weshalb KI den Expertenstatus verandert- Die gefahrliche Illusion der Spezialisierung- Warum Methodenkompetenz Karrieren entscheidet- Wie Generalisten Experten schlagen konnen- Die funf Prinzipien moderner Urteilskraft- Struktur vor Wissen: das neue Erfolgsmodell"e;Spielt Fachwissen heute noch eine Rolle? Oder stehen wir am Ubergang von einer Wissens- zu einer Beurteilungsgesellschaft, in der KI, Interpretation und Methoden begehrte Schluselkompetenzen darstellen? Uwe Seebacher provoziert mit seinem Beitrag zu einer der wichtigsten Managementdebatten unserer Zeit. Mich hat er uberzeugt."e; Richard Tigges, Dipl.-Journalist, Direktor Institut fur Angewandte Kommunikationsintelligenz

Uwe Seebacher – författare

Collective Intelligence

Collective Intelligence

Collective Intelligence

Collective Intelligence

Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy

Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy

Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy

Predictive Intelligence for Data-Driven Managers

Predictive Intelligence for Data-Driven Managers

Predictive Intelligence for Data-Driven Managers

Reengineering Corporate Communication

Reengineering Corporate Communication

Marketing and Sales Automation

Marketing and Sales Automation

Marketing and Sales Automation : Basics, Implementation, and Applications

Marketing and Sales Automation

Unternehmenskommunikation neu gestalten

Unternehmenskommunikation neu gestalten

Mastering CommTech

Mastering CommTech

Mastering CommTech

B2B Marketing Guidebook - Vol. 1

B2B Marketing Guidebook - Vol. 1

B2B Marketing Guidebook - Vol. 1

B2B Marketing Guidebook - Vol. 2

B2B Marketing Guidebook - Vol. 2

Intelligent Enterprise

End of Expertise

Die Illusion der Expertise

Die Illusion der Expertise