Vaughan Evans – författare

Want to take your company to the next level?  You need a roadmap, a strategy.  Preferably one that is simple, workable and saleable.  This book provides you with just that.  It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it.  It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies.  Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed.

It offers sound advice on the following areas:

The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.

Includes 10 handy do’s and don’ts of strategy development

·    Need powerful decision-making tools at your fingertips?

·    Want to get the most out of strategic thinking models like Porter’s Five Forces?

·    Only want what you need to know, rather than reams of theory?

With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.

Strategy Plain and Simple ’s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.

With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success.

He sets out a plain, simple, 3-step process:

· Understand your market – how to forecast demand and supply.

· Gain competitive advantage – how to target the strategic gap and bridge it.

· Managing business risk – how to balance risk and opportunity.

Read it in 60 minutes, follow the three steps and transform your business prospects.

“This fast-moving book gives a proven, practical approach that you can apply immediately to start a successful business or build your current business into a lean, mean profit machine.”

Brian Tracy, success guru, speaker and author of Now Build a Better Business!

“A concise and compelling insight into strategy development, one of the key success factors in every business, large or small.”

Mike Garland, former Partner and Head of Portfolio Group, Permira Advisers LLP

"Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey"

David Williamson, Managing Partner, Nova Capital Management

"Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully!"

Stephen Lawrence, CEO, Protocol Education

"Strategy in a nutshell, tailor-made for the small businessperson"

James Pitt, Partner, Lexington Partners

"A must-read for the small businessperson"

Grahame Hughes, founding director, Haven Power

“Short and sweet – this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow"

Andrew Ferguson, Managing Director, Baird Capital

At last! A book on business strategy I can read!"

Fidelis Fernandez, small businessman

Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business.

Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter's Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions.

This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking.

The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.

Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns.

This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.