Victoria L. Young – författare

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1 produkter

1. 

   Strategic Marketing for Libraries

   A Handbook

   Av Elizabeth J. Wood, Victoria L. Young

   Inbunden, 1988

   911 kr

   Lägg i varukorg

   Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life …