Volker Müller – författare

The rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) is contingent on a smooth transition of the world’s economic center toward the Asia-Pacific Region. For Western investors, the vast market opportunities can be tempting. However, the lack of experience and knowledge of international management in China – a country with radically different business rules and cultural background – poses a substantial risk.

This book provides comprehensive insights into the fast-changing business world in China. Based on the authors’ theoretical knowledge and invaluable years of practical experience, it discusses the various options for doing business in China, with current examples that demonstrate how European SMEs can successfully position themselves between multinational companies and local competitors. It also highlights new opportunities arising from China’s international involvement (New Silk Road, RCEP) and addresses risk management for European SMEs operating in China. Moreover, it sheds light on how to form relationships of mutual trust between Chinese policymakers and their advisors/cooperation partners from abroad.

Readers with an interest in doing business in China will find this book particularly valuable.

This book discusses in detail the special theory of relativity without including all the instruments of theoretical physics, enabling readers who are not budding theoretical physicists to develop competence in the field. An arbitrary but fixed inertial system is chosen, where the known velocity of light is measured. With respect to this system a moving clock loses time and a moving length contracts. The book then presents a definition of simultaneity for the other inertial frames without using the velocity of light. To do so it employs the known reciprocity principle, which in this context serves to provide a definition of simultaneity in the other inertial frames. As a consequence, the Lorentz transformation is deduced and the universal constancy of light is established. With the help of a lattice model of the special theory of relativity the book provides a deeper understanding of the relativistic effects. Further, it discusses the key STR experiments and formulates and solves 54problems in detail.