Walter Wymer – författare
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8 produkter
Connected Causes
Online Marketing Strategies for Nonprofit Organizations
Av Walter Wymer, Stacy Landreth Grau
Häftad, 2011
876 kr
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As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a …
Nonprofit Marketing
Marketing Management for Charitable and Nongovernmental Organizations
Av Walter Wymer, Patricia A. Knowles m. fl.
Inbunden, 2006
3872 kr
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in …
Strategic Brand Management for Small Businesses
Building, Growing, and Sustaining a Brand
Av Walter Wymer
Inbunden, 2025
1241 kr
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With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic …
Strategic Brand Management for Small Businesses
Building, Growing, and Sustaining a Brand
Av Walter Wymer
E-bok, 2025
1670 kr
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With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic …
Strategic Brand Management for Small Businesses
Building, Growing, and Sustaining a Brand
Av Walter Wymer
Häftad, 2026
904 kr
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With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic …
Innovations in Social Marketing and Public Health Communication
Improving the Quality of Life for Individuals and Communities
Av Walter Wymer
Inbunden, 2015
1129 kr
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This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving …
Innovations in Social Marketing and Public Health Communication
Improving the Quality of Life for Individuals and Communities
Av Walter Wymer
E-bok, 2015
1502 kr
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This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving …
Innovations in Social Marketing and Public Health Communication
Improving the Quality of Life for Individuals and Communities
Av Walter Wymer
Häftad, 2016
1129 kr
Lägg i varukorg
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving …
