Connected Causes

Walter Wymer (DBA, Indiana University) is professor of marketing at the University of Lethbridge in Alberta, Canada. He is an internationally recognized scholar on nonprofit marketing and makes numerous presentations on topics ranging from volunteer recruitment to measuring donor loyalty. He is the former editor for Journal of Nonprofit & Public Sector Marketing, the North American editor for International Journal of Nonprofit & Voluntary Sector Marketing, and the former president of the Atlantic Marketing Association. He has authored numerous books and scholarly articles.Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of professional practice in marketing at Texas Christian University. Her primary areas of work include cause-related marketing, corporate social responsibility, and nonprofit marketing and branding. She has written numerous journal articles about cause-related, online, and nonprofit marketing. She serves on the editorial board of Journal of Advertising, Journal of Current Issues in Research in Advertising, International Journal of Advertising, and Journal of Nonprofit & Public Sector Marketing. She has worked as a marketing consultant for manufacturing, advertising, nonprofit, and retailing and has been actively involved in local nonprofit work.

This incredibly detailed resource may be the only book you need to bring you up to date on the rapidly changing and expanding online marketing and networking landscape." - Robert Bruno, The Foundation Center