Bokus
Walter Wymer, Stacy Landreth Grau - Connected Causes, Häftad

Häftad, Engelska, 2011

Connected Causes

Online Marketing Strategies for Nonprofit Organizations

Av Walter Wymer, Stacy Landreth Grau

Del i serien OXFORD UNIV PR

876 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

Beskrivning
As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.
Produktinformation
  • Utgivningsdatum: 2011-06-01
  • Mått: 229 x 152 x 12 mm
  • Vikt: 322 g
  • Format: Häftad
  • Språk: Engelska
  • Serie: OXFORD UNIV PR
  • Antal sidor: 236
  • Förlag: OUP USA
  • ISBN: 9780190616267
Utforska kategorier
Mer om författaren

Walter Wymer (DBA, Indiana University) is professor of marketing at the University of Lethbridge in Alberta, Canada. He is an internationally recognized scholar on nonprofit marketing and makes numerous presentations on topics ranging from volunteer recruitment to measuring donor loyalty. He is the former editor for Journal of Nonprofit & Public Sector Marketing, the North American editor for International Journal of Nonprofit & Voluntary Sector Marketing, and the former president of the Atlantic Marketing Association. He has authored numerous books and scholarly articles.Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of professional practice in marketing at Texas Christian University. Her primary areas of work include cause-related marketing, corporate social responsibility, and nonprofit marketing and branding. She has written numerous journal articles about cause-related, online, and nonprofit marketing. She serves on the editorial board of Journal of Advertising, Journal of Current Issues in Research in Advertising, International Journal of Advertising, and Journal of Nonprofit & Public Sector Marketing. She has worked as a marketing consultant for manufacturing, advertising, nonprofit, and retailing and has been actively involved in local nonprofit work.

Recensioner i media

This incredibly detailed resource may be the only book you need to bring you up to date on the rapidly changing and expanding online marketing and networking landscape." - Robert Bruno, The Foundation Center

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.

Mer från samma serie