William Zikmund – författare
Visar alla böcker från författaren William Zikmund. Handla med fri frakt och snabb leverans.
2 produkter
Marketing Research
Av Steve D'Alessandro, Hume Winzar m. fl.
Häftad, 2020
1094 kr
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Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, …
Business Research Methods
Av Christina Quinlan, Barry Babin m. fl.
Häftad, 2024
903 kr
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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a …
