Winfried Herget – författare
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14 produkter
14 produkter
Del 70 - Mainzer Studien Zur Amerikanistik
Popular Anti-Icon in American Sports
Inbunden, Engelska, 2018
1 131 kr
Skickas inom 5-8 vardagar
Amidst the flood of studies on cultural icons as ordering elements of societies and role models, sports icons have been neglected in scholarship despite their significance in the US. Even less attention has been paid to the emergence of popular «anti-icons» who undermine the original sports-hero ideology and its claim of the interdependence of athletic success and moral normativity.This study analyzes the phenomenon of the popular anti-icon in American sports. Based on case studies of Joe Namath, Dennis Rodman and Barry Bonds the author shows how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports, as these fields became increasingly intertwined. These athletes subverted the sports-hero ideology and still became successful on the field but also popular off the field – especially in commercializing their anti-iconic images.
Del 71 - Mainzer Studien Zur Amerikanistik
Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran
Inbunden, Engelska, 2019
709 kr
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While imagological works in the field of American Studies have traditionally focused on the construction of America by outsiders, this study takes a new approach by examining U.S. self-imaging efforts in the context of U.S. international broadcasting to Iran. The author traces the history of the Voice of America’s Persian Service and illustrates its conflict-prone organizational framework and modus operandi by considering legal documents, government reports, and personal interviews. As the inductive programming analysis and the case study of Simaye Amrica show, the Persian Service pursues a twofold image cultivation strategy by aiming to shape Iranian perceptions of the U.S. government in its news and political shows and perceptions of the American people in its arts and cultural programs.
Del 72 - Mainzer Studien Zur Amerikanistik
American Patriotism and Corporate Identity in Automobile Advertising
«What’s Good for General Motors Is Good for the Country and Vice Versa?»
Inbunden, Engelska, 2019
981 kr
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The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented advertising strategies of the most important US carmaker General Motors (GM) in its home market have received less attention, especially in American Studies. This study focuses on the connection between GM products and America and the fundamental values represented by politics, business, and society. The author examines which textual and visual strategies GM uses in its image advertising to establish and maintain its patriotic American image. He argues that GM’s advertising campaigns follow a patriotic leitmotif and are consistently in line with American core values, often generating new patriotic ideas.
Del 74 - Mainzer Studien Zur Amerikanistik
Appropriating Thomas Jefferson, 1929-1945
We Are All Jeffersonians Now
Inbunden, Engelska, 2019
1 095 kr
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This study counters the view that Franklin D. Roosevelt hegemonically exalted Thomas Jefferson to iconic dominance during the Great Depression. It analyzes the diversity of those who appropriated Jefferson to find answers to the socio-economic crisis and modern industrial capitalism. This discourse analysis, spanning the ideological spectrum between 1929–1945, reveals that the creation of the Jefferson icon—in various forms of representation—generated counterhegemonic varieties of Jefferson because the appropriators grafted their values onto the historical figure which led to its transformation. These competing versions of Jefferson expressed a reformed sense of national values not only through commonalities but through the flexibility of interpretative and representational differences.
Del 76 - Mainzer Studien Zur Amerikanistik
Horses of Cormac McCarthy’s «All the Pretty Horses»: Rides and Rites of Passage
Inbunden, Engelska, 2021
765 kr
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The horses in All the Pretty Horses are ubiquitous but rarely the center of attention. Their depiction is surprisingly authentic and without anthropomorphization. This book illustrates how an equicentric reading offers new insights into the novel’s spaces, characters, and relationships. It features comparisons with popular horse-narratives and an equicentric analysis of the novel’s gender relations. How does horsemanship redefine masculinity? What is the inherent connection between femininity and the equine? This book answers these questions from an equicentric perspective, while taking into account patterns of anthropocentrism and misogyny. In addition, the focus is on the narratees and on how the degree of equine experience they bring to the narrative may enhance the horses’ figurative significance.
Del 77 - Mainzer Studien Zur Amerikanistik
Atheism and Theism in Contemporary Fantasy Fiction
«Heavens of Invention»
Inbunden, Engelska, 2023
806 kr
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The beginning of the 21st century saw the rise of "New" Atheism and a resulting conflict with Theists – at the same time as the resurgence of fantasy in popular culture. This volume analyses the impact of Theist and Atheist thought on the narratology of four highly popular works of contemporary fantastic fiction. In doing so, the work demonstrates how the ideological stances and the associated patterns of thought colour the novels’ stylistic and narrative devices. The book also presents a new conditional genre metric that not only helps overcome previous impasses within fantastic genre categories but also allows insight into the aforementioned patterns of Atheist and Theist thinking.
Del 47 - Mainzer Studien Zur Amerikanistik
Alternative Mexiko
Untersuchungen Zu Mexikobildern in Der Us-Amerikanischen Kulturkritik Zwischen 1920 Und 1933
Häftad, Tyska, 2002
773 kr
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Del 32 - Mainzer Studien Zur Amerikanistik
Elemente Juedischer Tradition Im Werk Woody Allens
Häftad, Tyska, 1996
1 167 kr
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Del 49 - Mainzer Studien Zur Amerikanistik
«Poets and Great Audiences»
Amerikanische Dichtung in Anthologien, 1745-1950
Häftad, Tyska, 2005
1 138 kr
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Del 50 - Mainzer Studien zur Amerikanistik
Pleasing to the I
The Culture of Personality and Its Representations in Theodore Dreiser and F. Scott Fitzgerald
Häftad, Engelska, 2006
1 069 kr
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Del 48 - Mainzer Studien Zur Amerikanistik
Die «Westliche Post»und Der Erste Weltkrieg
Eine Deutschsprachige Zeitung in Den USA Zwischen «Vaterland» Und «Adoptivvaterland»
Häftad, Tyska, 2004
704 kr
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Del 54 - Mainzer Studien Zur Amerikanistik
Framing and Reframing the Ladies
Viewing Attitudes in "The Portrait of a Lady" and Its Cinematic Counterpart
Häftad, Engelska, 2010
780 kr
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Striving to leave fidelity-criticism behind, this comparative analysis treats Henry James’ Portrait of a Lady and its cinematic counterpart by Jane Campion as complementary versions of Isabel’s story. The graphic integration of stills functioning as visual evidence emphasizes the dialogic quality of this comparison based on non-essentialist feminist and post-structuralist principles. Mainly focusing on literary and visual strategies employed by both media to represent wo/men on page and screen, this analysis shows how those strategies result in a non-affirmative realism preventing both novel and movie from killing their ‘ladies’ into art.
Häftad, Tyska, 2009
1 041 kr
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Del 73 - Mainzer Studien Zur Amerikanistik
Revisiting Walt Whitman
On the Occasion of his 200th Birthday
Inbunden, Engelska, 2019
1 095 kr
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The collection of essays explores the transnational and intermedial (music, visual arts, digital media) legacy of Walt Whitman. It provides examples of his influence as well as suggestive parallels in contemporary poetry and thought. One common concern is the question of Whitman’s understanding of democracy and its consequences for poetry and art. Revisiting Whitman has no revisionist agenda. Nor is it nearly celebratory: it also shows tensions and ambivalences in the oeuvre of "The Good Gray Poet."