Y. Siskos – författare
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4 produkter
4 produkter
1 099 kr
Skickas inom 10-15 vardagar
As its title implies, Advances in Multicriteria Analysis presents the most recent developments in multicriteria analysis and in some of its principal areas of application, including marketing, research and development evaluation, financial planning, and medicine. Special attention is paid to the interaction between multicriteria analysis, decision support systems and preference modeling. The five sections of the book cover: methodology; problem structuring; utility assessment; multi-objective optimisation; real world applications. Audience: Researchers and professionals who are operations researchers, management scientists, computer scientists, statisticians, decision analysts, marketing managers and financial analysts.
1 645 kr
Skickas inom 10-15 vardagar
An examination of product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including "Decision Support Systems" (DSS), "Artificial Intelligence in Marketing" and "Multicriteria Analysis". The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis in relation to marketing decisions and in new product development situations. Part II presents basic concepts from the fields of information systems, decision support systems, and intelligent decision support methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an intelligent marketing decision support system. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Del 5 - Nonconvex Optimization and Its Applications
Advances in Multicriteria Analysis
Häftad, Engelska, 2010
1 067 kr
Skickas inom 10-15 vardagar
As its title implies, Advances in Multicriteria Analysis presents the most recent developments in multicriteria analysis and in some of its principal areas of application, including marketing, research and development evaluation, financial planning, and medicine. Special attention is paid to the interaction between multicriteria analysis, decision support systems and preference modeling. The five sections of the book cover: methodology; problem structuring; utility assessment; multi-objective optimisation; real world applications. Audience: Researchers and professionals who are operations researchers, management scientists, computer scientists, statisticians, decision analysts, marketing managers and financial analysts.
Del 54 - International Series in Operations Research & Management Science
Intelligent Support Systems for Marketing Decisions
Häftad, Engelska, 2012
1 645 kr
Skickas inom 10-15 vardagar
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.