Nikolaos F. Matsatsinis - Böcker

An examination of product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including "Decision Support Systems" (DSS), "Artificial Intelligence in Marketing" and "Multicriteria Analysis". The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis in relation to marketing decisions and in new product development situations. Part II presents basic concepts from the fields of information systems, decision support systems, and intelligent decision support methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an intelligent marketing decision support system. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

The papers focus on advancedresearch developments in such interconnected fields as mathematical programming, global optimization, machine learning, and artificial intelligence and describe advanced ideas, technologies, methods, and applications in optimization and machine learning.

This proceedings volume presents new methods and applications in Operational Research and Management Science with a special focus on Business Analytics. Featuring selected contributions from the XIV Balkan Conference on Operational Research held in Thessaloniki, Greece in 2020 (BALCOR 2020), it addresses applications and methodological tools or techniques in various areas of Operational Research, such as agent-based modelling, big data and business analytics, data envelopment analysis, data mining, decision support systems, fuzzy systems, game theory, heuristics, metaheuristics and nature inspired optimization algorithms, linear and nonlinear programming, machine learning, multiple criteria decision analysis, network design and optimization, queuing theory, simulation and statistics.