Zheng Qin – författare

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his PhD from Northwestern Polytechnical University.

Part of the new series, Advanced Topics in Science and Technology in China, this book aims to introduce the theoretical foundations, various sub-fields, current research, and practical methods of software architecture. Readers can acquire basic knowledge of software architecture, including why software architecture is necessary, how we can describe a system’s architecture with formal language, what architecture styles are popular in practice, and how we can apply software architecture to the development of systems. Case studies, data, illustrations, and other materials released within the past 5 years will be used to show the latest developments in software architecture.

Dr. Qin Zheng is doctoral mentor of the computer science and technology departments at Tsinghua and Xi’an Jiaotong Universities. He has been Associate Dean of the School of Software, Tsinghua University, and Chair of the Institute of E-commerce, Xi’an Jiaotong University. He has been a visiting scholar at several universities in the United States.

E-Commerce Strategy builds awareness and sharpens readers'' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.

Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

This book constitutes the refereed proceedings of the 11th Chinese Conference on Trusted Computing and Information Security, CTCIS 2017, held in Changsha, China, in September 2017.

The 28 revised full papers presented were carefully reviewed and selected from 96 submissions. The papers focus on topics such as theory of trusted computing, trustworthy software; infrastructure of trusted computing, application and evaluation of trusted computing; network security and communication security; theory and technology of cryptographic techniques; information content security; system security for mobile network and IoT systems, industrial control and embedded systems; security for Cloud computing, virtualization systems and big data.

As the first book about software culture, this book discusses software culture from three perspectives including historical perspective, the classification of software and software applications. This book takes credit from the view of science and technology development. It analyzed scientific innovations and the social areas promoted following the growth of technology. And according to the fact that information helps to build human cultural form, we proposed the concept and researching method of software culture. The aim of writing this book is to strengthen the connection between software and culture, to replenish knowledge system in the subject of software engineering, and to establish a new area of study that is the culture of software.

Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book are interrelated and independent of each other, making it easy for the reader to study in pieces or to delve deeper into a particular topic of interest.

Covering an array of theories about management and big data at home and abroad, this book lays a solid foundation for being an authentic manager. It is organized into sections on decision-making, organization, leadership, control, innovation, and big data to fully dissect and summarize the basic concepts of these characters in management and to show the basic methods that managers can use to solve problems. Each section contains a large number of examples to demonstrate how entrepreneurs successfully manage their large companies and overcome the difficulties in the business, utilizing the corresponding management functions or big data technology. Further, in order to adapt to the development of the Internet era, this book also absorbs a lot of practice cases of management innovation and big data which have emerged in recent years based on advanced network platform and big data analysis. This book puts great emphasis on the innovative function of management, adding more comprehensive methods and more updated cases related to the Internet.

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.