Zhiang Wu – författare
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2 produkter
2 produkter
663 kr
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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Del 387 - Communications in Computer and Information Science
Social Media Retrieval and Mining
ADMA 2012 Workshops, SNAM 2012 and SMR 2012, Nanjing, China, December 15-18, 2012. Revised Selected Papers
Häftad, Engelska, 2013
553 kr
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This book constitutes the refereed proceedings of the ADMA 2012 Workshops: The International Workshop on Social Network Analysis and Mining, SNAM 2012, and the International Workshop on Social Media Mining, Retrieval and Recommendation Technologies, SMR 2012, Nanjing, China, in December 2012. The 15 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on networks and graphs processing; social Web; social information diffusion; social image retrieval and visualization.