Zizheng Yu – författare
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6 produkter
Social Media Marketing
Digital Marketing in a Networked World
Häftad, 2026
582 kr
Lägg i varukorg
The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal …
Social Media Marketing
Digital Marketing in a Networked World
E-bok, 2026
672 kr
Lägg i varukorg
The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal …
Social Media Marketing
Digital Marketing in a Networked World
Inbunden, 2026
934 kr
Lägg i varukorg
The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal …
Consumer Activism in China
Video and Beyond
Av Zizheng Yu
Inbunden, 2025
1491 kr
Lägg i varukorg
This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of …
Consumer Activism in China
Video and Beyond
Av Zizheng Yu
E-bok, 2025
1948 kr
Lägg i varukorg
This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of …
Consumer Activism in China
Video and Beyond
Av Zizheng Yu
Häftad, 2026
1491 kr
Lägg i varukorg
This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of …
