Consumer Activism in China

Video and Beyond

AvZizheng Yu

Inbunden, Engelska, 2025

Del i serien Consumption and Public Life

1 454 kr

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Beskrivning

This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach.

Produktinformation

Utgivningsdatum:2025-04-26
Mått:148 x 210 x 19 mm
Vikt:456 g
Format:Inbunden
Språk:Engelska
Serie:Consumption and Public Life
Antal sidor:243
Förlag:Springer International Publishing AG
ISBN:9783031832574

Utforska kategorier

Kulturvetenskap inom Samhälle och politik
Medievetenskap inom Samhälle och politik
Sociologi inom Samhälle och politik

Mer om författaren

Zizheng Yu is Lecturer in Promotional Media, University of Exeter, UK.

Innehållsförteckning

1. Understanding Consumer Activism and Its Evolution Path in Chinese Society: An Introduction.- 2. A History of Consumer Activism in the Chinese Socio-political Context.- 3. Short Video Activism Tactics: An Innovative Media Practice.- 4. Unveiling Grievances and Hidden Impacts behind Chinese Consumers’ Online Consumer Activism Tactics.- 5. Illustrating the Hybrid Dynamics of “Consumer Video Activism” in China.- 6. Consumers, Businesses, Media, and Government: The “Consumer Sphere” in the Womb.- 7. There is a Crack in Everything.