Adworld Press – förlag

Visar alla produkter från förlaget Adworld Press. Handla med fri frakt och snabb leverans.

4 produkter

Kategorier

4 produkter

Changing the World Is the Only Fit Work for a Grown Man
AvSteve Harrison
Häftad, Engelska, 2012
166 kr
Skickas inom 5-8 vardagar
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Can't Sell Won't Sell
Advertising, politics and culture wars. Why adland has stopped selling and started saving the world
AvSteve Harrison
Häftad, Engelska, 2021
171 kr
Skickas inom 5-8 vardagar
Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
Howard Gossage Show
And what it can teach you about advertising, fun, fame and manipulating the media
AvSteve Harrison,Dave Dye
Häftad, Engelska, 2024
442 kr
Skickas inom 5-8 vardagar
Adland's Progressive Gaze
How UK Advertising Lost Sight of the People and Things That Matter Most
AvSteve Harrison
Häftad, Engelska, 2026
228 kr
Skickas inom 5-8 vardagar
For over a decade, the UK advertising industry has been dominated by activists and careerists who've pushed their agenda and ensured that every issue is seen through the progressive gaze. Their influence has been all pervasive: from forcing a redefinition of creative excellence that meets their ideological ends, to pushing a form of DE+I that sets minority group against minority group, discriminates against many others, and ignores the diverse talent that we should be recruiting.In the process, they've imposed their groupthink on an industry that used to be a haven for free-thinking mavericks.But while the champions of social justice have focussed on their objectives, they've been blind to the moral failing that's hiding in plain sight. And that is the holding companies' false narrative of caring for their staff via the progressives' policies - whilst running their agencies, and those who work for them, into the ground.This, then, is the story of adland's woke elite, their ideological capture of our industry, and the bleak reality that's now staring us all in the face.

Adworld Press – förlag

Visar alla produkter från förlaget Adworld Press. Handla med fri frakt och snabb leverans.

4 produkter

Kategorier

4 produkter

Changing the World Is the Only Fit Work for a Grown Man
AvSteve Harrison
Häftad, Engelska, 2012
166 kr
Skickas inom 5-8 vardagar
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Can't Sell Won't Sell
Advertising, politics and culture wars. Why adland has stopped selling and started saving the world
AvSteve Harrison
Häftad, Engelska, 2021
171 kr
Skickas inom 5-8 vardagar
Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
Howard Gossage Show
And what it can teach you about advertising, fun, fame and manipulating the media
AvSteve Harrison,Dave Dye
Häftad, Engelska, 2024
442 kr
Skickas inom 5-8 vardagar
Adland's Progressive Gaze
How UK Advertising Lost Sight of the People and Things That Matter Most
AvSteve Harrison
Häftad, Engelska, 2026
228 kr
Skickas inom 5-8 vardagar
For over a decade, the UK advertising industry has been dominated by activists and careerists who've pushed their agenda and ensured that every issue is seen through the progressive gaze. Their influence has been all pervasive: from forcing a redefinition of creative excellence that meets their ideological ends, to pushing a form of DE+I that sets minority group against minority group, discriminates against many others, and ignores the diverse talent that we should be recruiting.In the process, they've imposed their groupthink on an industry that used to be a haven for free-thinking mavericks.But while the champions of social justice have focussed on their objectives, they've been blind to the moral failing that's hiding in plain sight. And that is the holding companies' false narrative of caring for their staff via the progressives' policies - whilst running their agencies, and those who work for them, into the ground.This, then, is the story of adland's woke elite, their ideological capture of our industry, and the bleak reality that's now staring us all in the face.

Adworld Press – förlag

Changing the World Is the Only Fit Work for a Grown Man

Can't Sell Won't Sell

Howard Gossage Show

Adland's Progressive Gaze

Adworld Press – förlag

Changing the World Is the Only Fit Work for a Grown Man

Can't Sell Won't Sell

Howard Gossage Show

Adland's Progressive Gaze