Steve Harrison – författare

Please note this book is suitable for any student studying:Exam board: AQALevel: GCSESubject: FrenchFirst teaching: 2016First exams: 2018AQA GCSE [French] delivers the breadth and rigour required to develop the productive skills students need to manipulate language confidently and help them to prepare for assessments. This Student Books has been approved by AQA.The audio to accompany this book is available to purchase on CD. It is also available to institutions via Kerboodle.

Please note this book is suitable for any student studying: Exam board: AQALevel: GCSESubject: FrenchFirst teaching: 2016First exams: 2018AQA GCSE French delivers the breadth and rigour required to develop the productive skills students need to manipulate language confidently and help them to prepare for assessments. This Student Books has been approved by AQA.The audio to accompany this book is available to purchase on CD. It is also available to institutions via Kerboodle.

Written for students transitioning from GCSE to AS, taking the Edexcel, WJEC and Eduqas exams, this AS and A Level French Grammar & Translation Workbook can be used for homework, revision and independent study. It includes thorough revision of key grammar points and embedded translation practice, giving students confidence in language manipulation skills to meet the demands of the 2016 specifications.Please note: If you're taking the AQA exam, please search for AQA AS and A Level French Grammar and Translation Workbook for the AQA edition of this workbook.

Written especially for students transitioning from GCSE to AS and those working towards the AQA A Level exam, the AQA AS and A Level French Grammar & Translation Workbook can be used for homework, revision and independent study. It includes thorough revision of key grammar points and embedded translation practice, giving students confidence in language manipulation skills when meeting the rigorous demands of the 2016 specification.Please note: If you're taking the Edexcel, WJEC or Eduqas exam, please search for AS and A Level French Grammar and Translation Workbook edition of this workbook.

Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. 

In fact, you'll see that everyone plays a crucial role in producing creative work that works: 

What it means to be creative,

How to build a creative culture,

How virtually all great work is underpinned by a simple problem/solution dynamic,

How to use that dynamic to create your big marketing ideas,

How to brief a creative team,  

How to use 'relevant abruption' to produce big creative ideas,

How to simultaneously build a brand and get response,        

How to sell your work,

How to run a creative department.    

All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards.   

"Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch.

"This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine.   "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK.

 "This book isn't just about how clients can help get the best work from their agency.  I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America.

“If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve´s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.

This book explains the financial appraisal of capital budgeting projects. The coverage extends from the development of basic concepts, principles and techniques to the application of them in increasingly complex and real-world situations. Identification and estimation (including forecasting) of cash flows, project appraisal formulae, and the application of net present value (NPV), internal rate of return (IRR) and other project evaluation criteria are illustrated with a variety of calculation examples. Risk analysis is extensively covered by the use of risk adjusted discount rate, certainty equivalent, sensitivity, simulation and Monte Carlo analysis. The NPV and IRR models are further applied to forestry, property and international investments. Resource constraints are introduced to the capital budgeting decisions with a variety of worked examples using linear programming technique. All calculations are extensively supported by Excel workbooks on the Web, and each chapter is well reviewed by end of chapter questions.

This book explains the financial appraisal of capital budgeting projects. The coverage extends from the development of basic concepts, principles and techniques to the application of them in increasingly complex and real-world situations. Identification and estimation (including forecasting) of cash flows, project appraisal formulae, and the application of net present value (NPV), internal rate of return (IRR) and other project evaluation criteria are illustrated with a variety of calculation examples. Risk analysis is extensively covered by the use of risk adjusted discount rate, certainty equivalent, sensitivity, simulation and Monte Carlo analysis. The NPV and IRR models are further applied to forestry, property and international investments. Resource constraints are introduced to the capital budgeting decisions with a variety of worked examples using linear programming technique. All calculations are extensively supported by Excel workbooks on the Web, and each chapter is well reviewed by end of chapter questions.

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

For over a decade, the UK advertising industry has been dominated by activists and careerists who've pushed their agenda and ensured that every issue is seen through the progressive gaze. Their influence has been all pervasive: from forcing a redefinition of creative excellence that meets their ideological ends, to pushing a form of DE+I that sets minority group against minority group, discriminates against many others, and ignores the diverse talent that we should be recruiting.In the process, they've imposed their groupthink on an industry that used to be a haven for free-thinking mavericks.But while the champions of social justice have focussed on their objectives, they've been blind to the moral failing that's hiding in plain sight. And that is the holding companies' false narrative of caring for their staff via the progressives' policies - whilst running their agencies, and those who work for them, into the ground.This, then, is the story of adland's woke elite, their ideological capture of our industry, and the bleak reality that's now staring us all in the face.

Microsystems are the building blocks of the healthcare system. They are the small functional frontline units that provide most healthcare to most people, be it a clinic or a ward. The microsystem improvement approach engages teams at the frontline of care with patients and families in a structured process to improve the quality of care and outcomes. This Element offers an overview of the theory of the microsystems, mesosystems, and team coaching improvement approaches, using case studies to demonstrate how the approaches have been used in practice. A critique of the emerging evidence base and the strengths and limitations of the approach is given. This title is also available as open access on Cambridge Core.

This book offers a concise guide to using social media ethically and responsibly for journalism.Focusing on the essential practical skills that journalists need to operate successfully across multiple social media platforms, Social Media for Journalists takes readers step-by-step through the entire journalistic process – from story generation and newsgathering, through content creation and verification, to dissemination and audience interactivity – and considers how one can best utilise social media at every stage. The book considers legal and ethical implications of social media use, providing students with opportunities to reflect on the difference between what they can do and what they should do given the tools at their disposal. Other critical topics introduced include the use of artificial intelligence, ensuring mental wellbeing, and the continued importance of journalists in a society in which everyone can publish widely. Each chapter takes a quick reference Q&A format and draws on case studies and examples from around the world and across various fields of journalism.Social Media for Journalists is an essential textbook for undergraduate students approaching online and multimedia reporting for the first time.

This book offers a concise guide to using social media ethically and responsibly for journalism.Focusing on the essential practical skills that journalists need to operate successfully across multiple social media platforms, Social Media for Journalists takes readers step-by-step through the entire journalistic process – from story generation and newsgathering, through content creation and verification, to dissemination and audience interactivity – and considers how one can best utilise social media at every stage. The book considers legal and ethical implications of social media use, providing students with opportunities to reflect on the difference between what they can do and what they should do given the tools at their disposal. Other critical topics introduced include the use of artificial intelligence, ensuring mental wellbeing, and the continued importance of journalists in a society in which everyone can publish widely. Each chapter takes a quick reference Q&A format and draws on case studies and examples from around the world and across various fields of journalism.Social Media for Journalists is an essential textbook for undergraduate students approaching online and multimedia reporting for the first time.

With Skype, mobile telephony and other innovations in communication transforming the way families keep in touch with each other, this study analyzes how connections between families and couples are evolving in today's evolving technological context.

New technologies are radically changing the way that families connect with one another: we can text our teenagers from work, eat dinner with far-away parents via video link, and instantly upload and share photos after a family day out. Whether we are bridging time or distance, and whether we are enhancing our closest relationships or strengthening the bonds of extended family, as computer technologies alter the communication landscape, they in turn are changing the way we conduct and experience family life.This state of the art volume explores the impact of new communication systems on how families interact – how they share their lives and routines, engage in social touch, and negotiate being together or being apart – by considering a range of different family relationships that shape the nature of communication. Composed of three sections, the first looks at what is often the core of a ‘family’, the couple, to understand the impact of technology on couple relationships, communication, and feelings of closeness. The second section studies immediate families that have expanded beyond just the individual or couple to include children. Here, the emphasis is on connection for communication, coordination, and play. The third section moves beyond the immediate family to explore connections between extended, distributed family members. This includes connections between adult children and their parents, grandparents and grandchildren, and adult siblings. Here family members have grown older, moved away from ‘home’, and forged new families.  Researchers, designers and developers of new communication technologies will find this volume invaluable. Connecting Families: The Impact of New Communication Technologies on Domestic Life brings together the most up-to-date studies to help in understanding how new communication technologies shape – and are shaped by – family life, and offers inspiration and guidance for design by makingclear what families need and value from technological systems.

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Media Space: 20+ Years of Mediated Life is loosely divided into three different, but interconnected, approaches to media space research. Each part opens with an introduction that lays out how readers can best approach the book, and provides a basic guide to the theory and research literature, technological developments and other notable events to help contextualize the book. The ‘social ‘ approach uses the rhetoric and methods familiar to a CSCW audience, but moves into actual situations that involve close working bonds, broken trust, shared joy, community building, interpersonal tension, anxiety etc. The section on ‘spatial’ approaches guides the reader through an intellectual landscape of spatiality, the ‘communications’ part is a field guide to sense-making in the as-lived mediated condition, demonstrating that media space sense-making combines an understanding of in-the-moment alongside sense made of existence in the world and reflecting upon it.

Media Space: 20+ Years of Mediated Life is loosely divided into three different, but interconnected, approaches to media space research. Each part opens with an introduction that lays out how readers can best approach the book, and provides a basic guide to the theory and research literature, technological developments and other notable events to help contextualize the book. The ‘social ‘ approach uses the rhetoric and methods familiar to a CSCW audience, but moves into actual situations that involve close working bonds, broken trust, shared joy, community building, interpersonal tension, anxiety etc. The section on ‘spatial’ approaches guides the reader through an intellectual landscape of spatiality, the ‘communications’ part is a field guide to sense-making in the as-lived mediated condition, demonstrating that media space sense-making combines an understanding of in-the-moment alongside sense made of existence in the world and reflecting upon it.