Described by Campaign as "One of the most inspirational creatives in UK direct marketing, he won the inaugural Cannes Lion Direct Grand Prix, as well as three other gold, five silver and two bronze Lions for work on clients including IBM, Star Alliance and Microsoft. Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for GBP3,854 a copy.

"Very well argued and fascinating to read. Gonna piss off a lot of very self-important people. But for my money, that's the only proper reason for writing a book. Congrats!" Bob Hoffman, The Ad Contrarian

Described by Campaign as "One of the most inspirational creatives in UK direct marketing, he won the inaugural Cannes Lion Direct Grand Prix, as well as three other gold, five silver and two bronze Lions for work on clients including IBM, Star Alliance and Microsoft. Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for GBP3,854 a copy.

"Very well argued and fascinating to read. Gonna piss off a lot of very self-important people. But for my money, that's the only proper reason for writing a book. Congrats!" Bob Hoffman, The Ad Contrarian

Described by Campaign as "One of the most inspirational creatives in UK direct marketing, he won the inaugural Cannes Lion Direct Grand Prix, as well as three other gold, five silver and two bronze Lions for work on clients including IBM, Star Alliance and Microsoft. Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for GBP3,854 a copy.

"Very well argued and fascinating to read. Gonna piss off a lot of very self-important people. But for my money, that's the only proper reason for writing a book. Congrats!" Bob Hoffman, The Ad Contrarian