Ideapress Publishing – förlag

WARNING: This book WILL make you more creative! If you are totally cool with being average, and having sucky-ideas, then DO NOT read this book.

We've all been lied to. So-called gurus and experts have repeatedly told us that ideas are a dime-a-dozen, and that only the execution of an idea matters. The truth is, executing on a bad idea will almost always guarantee a failed result. But here's the rub…most of us are never taught how to develop good ideas; yet it is expected of us in our everyday work and life. Ideas are the answers to helping solve our most pressing questions.  I believe we all have the hidden potential to creatively excel if deliberately trained. After all, most bad ideas are simply underdeveloped good ideas.

This book – based on experience-based principles methodologies – will help you think differently and cultivate a creative advantage over others. It will serve as a practical guide to help boost your creative performance and maximize your return on ideas.

This book is a jar of prunes for your creative output. In this actively offensive guide, award-winning writer and creative director Mark DiMassimo cuts through the crap to show you how you can really get your best shit down on paper and out into the world.

What if the fastest way to a great idea was an insane one? The truth is, bad ideas are often one step removed from brilliant ideas. So having more bad ideas will increase your output of great ideas. Backed by decades of behavioral science research and nearly five decades on the front lines of creative advertising, this rare guide will show you that trying to create a masterpiece is far less effective than trying to produce shit.

Since you can’t choose how talented to be, choose how prolific you are. The more you write, the more you produce, the better you’ll get. The more you work, the faster you’ll improve. This isn’t just a handbook for those who consider themselves writers either. Write Shit is the tough love pep talk you’d give yourself if you were the best, most potty mouthed creative coach you could be.

Don’t let your internal editor slow you down. Write faster. Write wronger. Write shit. When you do, you might just find that it’s exactly the shit the world’s been waiting for.

The NOG to Public Relations & Communication

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing one of the most powerful yet misunderstood management functions of the modern age: public relations.

More than a century after it entered the business lexicon, the brand – and market – building potential of PR is still barely tapped into. Why? Because if business leaders don’t understand, at a fundamental level, how PR contributes to the bottom line, they’re unlikely to invest in it.

In this guide, award-winning PR strategist and teacher Shonali Burke sets the record straight about the power of PR, showing you how – when done right – it is by far the most effective way to build trust with your audiences and, as a result, transform your brand’s position, thought leadership, and market share.

In this guide, you will learn:

Shonali channels her 20+ years’ experience working with some of the most beloved brands in the world into this guide, which is extensively illustrated with anecdotes and use cases from a wide range of industry and business leaders. Whether you’re a new professional or seasoned leader, this guide will become your trusted roadmap to developing and implementing your winning PR strategy.

Leaders often say they need more accountability in their organizations. The challenge is how to develop accountability at scale while simultaneously addressing the many needs of your workforce – especially in a VUCA world of rollercoaster markets, talent wars, and new norms about where and how people work.  

In The Accountability Paradox, workplace culture expert Cheryl Fields Tyler demonstrates that cultivating Deep Trust and High Expectations is the key to sustainably unleash potential, agility, and business results — in a way that is intrinsically motivating and deeply fulfilling for its people.

In this must-read book for any CEO, senior leader, people manager, or aspiring leader striving to build, strengthen and sustain a high-performing organization, you will learn:

Filled with practical recommendations and “show-me-how” examples, The Accountability Paradox reveals how to build a Deep Trust and High Expectations culture that will foster authentic accountability and intrinsic motivation at every level of the organization, simultaneously strengthening employee engagement and business performance. 

Welcome to Branding While Black—a captivating fusion of creativity and commerce that redefines the boundaries of branding, marketing, and advertising.

In today's marketplace, the cultural landscape is rich with the rhythms and hues of black expression. Yet, too often, these vibrant tones are diluted, distilled into shallow echoes of authenticity. Branding While Black seeks to reclaim the narrative, to infuse every campaign, every message, with the essence of genuine connection.

This book invites you on a journey—one that transcends mere marketing tactics and ventures into the realm of cultural transformation. It's an exploration of identity, of heritage, of the untapped potential that lies within the intersection of commerce and culture.

Whether you're a budding entrepreneur with a dream or a seasoned marketer seeking fresh perspectives, Branding While Black offers a roadmap to navigate the ever-shifting currents of consumer consciousness with grace and authenticity. It's a testament to the power of storytelling, of empathy, of crafting narratives that resonate on a deeply human level.

Join us as we embark on a voyage of discovery, as we uncover the hidden gems of cultural significance and weave them into the fabric of our brands. Together, let's elevate the conversation, let's redefine the standards of excellence, and let's create a future where diversity isn't just embraced—it's celebrated.

"Una guía concisa e ilustrada hacia elpensamiento innovador en un mundo lleno de ruido".

Cambie su perspectiva Sea más no obvio.

El pensamiento obvio nos frena atodos. Nos atrapa en una rutina, incapaces de imaginar otras perspectivas o decrear ideas realmente originales. ¿Qué se necesita para ampliar nuestropensamiento, ser más empáticos y hacer realidad nuestras mejores ideas?

En PensamientoNo Obvio,el exitoso futurista Rohit Bhargava y el pionero inversor de riesgo Ben duPontse unen para ofrecer un método conciso, con cuatro pasos que cualquiera puedeusar para mejorar su flexibilidad mental y aprender a ver lo que otros nopueden.

¿Qué puede el campo de juegos máspeligroso del mundo enseñarnos acerca del poder de adoptar una curiosidadradical? ¿Por qué la extravagante ciencia de la enigmatología ofrece unafórmula perfecta para descubrir el lado oculto de algo? ¿Cómo puede un encuentrode siete minutos reinventar la manera en la que usted construye su red y seconecta con otros?

Desde los termiteros deZimbabue hasta una ignota isla australiana que aparentemente desapareció de undía para otro, este libro combina historias fascinantes con leccionescotidianas altamente prácticas para ayudarle a transformar su forma de pensar.

Durante la última década RohitBhargava ha estado publicando su serie de libros de tendencia "noobvia", que son número uno en las listas del Wall Street Journal, en losque resalta con precisión docenas de tendencias en cultura, negocios y sociedad.

En ese tiempo, el capitalista deriesgo Ben DuPont era el anfitrión de una elegante cena anual "noobvia" en la que reunía una inusual mezcla de senadores de EE. UU.,directores generales y premios Nobel con empresarios, músicos y estudiantes enun encuentro único para compartir ideas audaces.

Ahora, por primera vez, este dúoúnico está uniendo sus mundos para ofrecer una guía paso a paso acerca de cómose forman realmente las ideas no obvias, y cómo todos podemos tener más deéstas.

Aprendacómo:

·      Crear espacio para nuevas ideas y formasde pensar.

·      Descubrir perspectivasentrenandosus poderes de observación.

·      Afinar su enfoque para aislar los detalles másimportantes.

·      Definir un giro para convertir su forma depensar en original y única.

Por susiniciales en inglés, estos cuatro son los componentes del marco SIFT: unrevolucionario método diseñado para desbloquear su potencial creativo en cuatrosimples pasos. Ya sea que usted sueñe con el éxito empresarial, busqueinspiración creativa, o simplemente desee romper las cadenas del pensamientoconvencional, PensamientoNo Obvio essu clave para liberar el potencial de sus mejores ideas.

En apenas 200 páginasilustradas y con un diseño visual fácil de leer, éste no es su típico eintimidante libro de grandes ideas empresariales. Es una guía fácil de leerpara aprender a ser más observador y a sistematizar inspiración del mundo quelo rodea. ¿Está listo para adentrarse en un futuro en donde usted pueda ver loque otros no ven para que pueda hacer lo que otros no pueden?

El mundo necesita máspensadores no obvios. Este libro es una guía para que usted se convierta enuno.

Embark on an uplifting a journey through the compelling and motivational stories of people, just like you, who have encountered difficulty and emerged to flourish, rather than fold in the face of challenge.

Many people talk about “desirable disadvantages” or “formative adversity,” yet in the midst of hard things, before we receive the learning and insight, we all inevitably wonder how and if we’ll make it through. The Big 3 C’s (Challenge, Change, and Complexity) are the very fabric of every human experience, yet when these moments show up in our lives, they are often the exact opposite experiences we wish to encounter.

We are all resilient. Resilience is the essence of being human. We all also have resilience stories. Yet, the resilience stories that are our superpower, our defining moments that have led to triumph and transformation, often remain hidden, untold, until now! The inspiring stories of the curated authors in this book, Triumphs of Transformation: Stories of Resilience, think Chicken Soup for the Soul meets real life stories of resilience, reveals the strategies and principles that successful people have employed to overcome obstacles, achieve their goals, and excel in their personal and professional lives.

Learn about the unwavering determination and innovative approaches that enabled these leaders to emerge stronger than before. From overcoming personal hardships to navigating complex business landscapes, their stories will empower you to embrace change, cultivate resilience, and pursue your aspirations with renewed vigor.

Discover how these remarkable people harnessed the power of resilience not just to recover from setbacks but to "bounce forward," propelling themselves to new heights, despite the challenges they faced. Each chapter offers invaluable insights and actionable advice, showing you how to apply these lessons to your own life.

Through the courageous willingness to demonstrate immense vulnerability and authenticity, there is an even more powerful of lesson: Sharing our resilience stories with one another is the greatest form of human alchemy. When we retell our stories of the Big 3 C’s, after healing and reflection, we effectively transmute the darkest times of our lives into a light that shines out into the world, onto other people’s paths, piercing the hopelessness and serving as a signpost of encouragement.

The stories in Triumphs of Transformation reminds us that the challenge you have, are, or will face is not the “period” punctuating the end of the sentence of your life, it is the “comma,” inviting you to write the next sentence of your existence. These stories of both well-known and every day people remind us, even in our darkest times, that hope is only one story away, we can, in the words of Brene Brown, all be part of one another’s survival guides, and that not a single drop of pain or misfortunate is wasted in our formation. Not to mention the reminder that if they made it, you can too!

Triumphs of Transformation is more than a book—it's a blueprint for turning adversity into opportunity and for cultivating both a skillset and a mindset of unyielding resilience. Whether you are an aspiring entrepreneur, a seasoned professional, or someone seeking personal growth, this collection will inspire you to achieve the success you desire. Dive into these transformative tales and let them ignite your own journey towards triumph and transformation. 

Overcome your obstacles. Embrace your potential. Transform your life.