LID Publishing Inc. – förlag

Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but act personally. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from recent events, it's this: it is not simply what we know that matters, but how we react to what we do not know. In practice, this means succeeding in six broad areas: leading with a purpose and reason, generating and maximizing revenues, rousing people and dreams, building relationships, maximizing a good reputation, and becoming resilient - the 6 R's for success.

As the author says: "I have spent a lifetime studying the psychology of people and work, marvelling at how much trouble we can get into when we don't understand ourselves and what makes other people tick." The Conscious Leader brings you the nine principles and practices needed to create a wide-awake and productive workplace. Doing business today requires navigating the psychological terrain of people at work: egos that run amok and put personal success ahead of corporate achievement; palpable, underlying anger that surfaces in response to company policies; ill treatment by one particular manager, or your own grandstanding; and fear so contagious that people spend most of their time trying to keep their jobs instead of doing their jobs. In the incredible pressure cooker that is the modern workplace, how do you keep your eyes on a ball that is increasingly invisible? By understanding basic psychology of people at work, you can gain the essential knowledge needed to create a more successful and productive team.

What is it about certain individuals that inspire not only themselves but also the people around them, organizations, and even whole nations to be more creative, innovative and transformational?The core premise of the book is geared around the idea that inspiring leaders are not only successful because of what they do. It is primarily because of who they are. A certain sense of being that comes with deeper levels of awareness, which turns ordinary people into inspiring leaders.Whether you are a CEO, a director, a student, a parent, or merely someone who wants to inspire and make a positive difference in the world, reaching deeper levels of awareness is what will help you make that difference.

In today's business world, business organizations experience unprecedented levels of disruption and can only expect the unexpected! While they must perform in a VUCA world (one characterized by volatility, uncertainty, complexity, and ambiguity), their ability to OODA (observe, orient, decide, and act) is no longer enough to survive and thrive amidst disorder! While agility is quintessential for adapting in this new reality, antifragility is quintessential for evolving in this new reality! Conclusively, business organizations must embrace this new reality and emerge stronger! In "The Antifragility Edge: Antifragility in Practice," Si Alhir demystifies antifragility, explores how antifragility may be operationalized or put into practice by business organizations (at the individual, collective, and enterprise level), and offers an actionable roadmap for how business organizations can achieve greater antifragility.

In today's business world, change of many kinds - technological, economic, social and environmental - is outpacing the ability of organizations to predict it and manage it. As a result, the single most important capacity any company can develop is the power to adapt to change, and to do so rapidly, intelligently and effectively. In this new paperback edition of Adaptive Capacity, a business consultant and acclaimed professor offers a compelling analysis of the adaptive challenge. Through vivid examples involving organizations ranging from HP and Google to Telefonica and the US Marines, Eichholz provides a set of practical tools and ideas any leader can begin using immediately to succeed in a changing world.

This is an engaging collection of aphorisms and stories about the things that can get better with age. It offers a humorous and insightful look through the looking glass of ageing. Because people of age have lived long lives, they have accumulated valuable experience that gives them an advantage that most young people simply don't yet have: wisdom. Wisdom is the ultimate form of intelligence because it is created by combining knowledge with actual experience. This book is a chronicle of the wisdom gained with age and is a gift for all ages, but especially those who are young because it offers a privileged glimpse of the future.

Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be "difficult" and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen.

The premise behind Interview Strategy is that we are all CEOs of our own personal companies. Offering direct advice on how to face stressful interviews the book will unveil techniques of preparation that will give anyone who reads it a real reason to be confident. Using questions and answer exercises, Finucan prepares the interviewer for the verbal exam they will face while also offering insight into career direction. The book goes beyond interview preparation: the material encourages a transformational philosophy in career promotion and explores our responsibilities in the search for our potential. This work will challenge previously held beliefs about acceptable interview ideas that limit transferability into new industries.

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.

Silk is not just a simple fiber - it represents something meaningful, universal, perennial. This book tells the story of how the silk textile conquered the luxury world and remained prestigious throughout the ages. Examining sociological research dating back to Antiquity, the Mongol Empire, and Ottoman Turks, this book demonstrates the value of globalization and the importance of diversity through the lens of silk as an enduring luxury textile. This book will be highly marketable to international business students, and to consumers of sociology and history. It can also serve to inform the political science and international relations practitioners regarding trade debates between globalizers and protectionists.

“That’s one small step for (a) man, one giant leap for mankind,” were the words spoken by astronaut Neil Armstrong as he stepped off the Apollo 11. This was the first and most famous manned mission to land on the Moon. As a 19-year-old college journalist, author David Chudwin covered the launch from Florida in July 1969. Chudwin was the only journalist with official NASA press credentials representing the college press and had extraordinary access to the astronauts, rocket scientists, launch pads, rockets, and control centers.2019 will be the 50th anniversary of Apollo 11 — a time to look back to celebrate that mission, and forward to our future in space. Divided into three parts, this book provides: the author’s account of covering the first landing on the Moon in 1969; lessons learned from the Apollo program and their relevance to future space activities; and our future in space including new rockets, space stations, and trips back to the Moon and to Mars

According to most studies, public speaking is the number one fear among professionals. Most suffer from stage fright, lack of basic vocal training and/or lack of delivery technique. Such individuals seek tips and tricks in books, articles, and blogs, and assume that there's a fast and easy way for appearing eloquent and polished in front of an audience. However, these sources often fail to address the underlying issue of stage fright, and the same habitual responses to nervousness continue to plague the speaker. Grace Under Pressure solves this issue by unveiling three areas of training that great speakers use to develop their skills. In the first section, author Lisa Wentz shares techniques that she has developed to help anyone overcome inner obstacles so they can focus on developing their outward presence. The second section outlines how to best develop the physical aspects of speech, including posture, breathing, resonance, and articulation. And the third section centres on delivery: how to use pauses, word stress, and storytelling, among other techniques, to improve your performance from novice to master. This final section offers acting techniques and directorial advice that can be applied to speeches, pitches, presentations and meeting strategies.