International Retailing

Name: International Retailing
Price: 1603 SEK
Availability: InStock

Bundle Book + Studio Access Card

AvBrenda Sternquist,Elizabeth B. Goldsmith

2018

1 603 kr

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Beskrivning

"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA"This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USAUnderstand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images.-New case studies in each chapter-Updated data and new maps-More emphasis on Brazil, Russia, India, and China STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions

Produktinformation

Utgivningsdatum:2018-03-08
Höjd:202 x 252 x 22 mm
Vikt:900 g
Språk:Engelska
Upplaga:3
Förlag:Bloomsbury Publishing PLC
EAN:9781501323751

Utforska kategorier

Modedesign och textilformgivning inom Kultur
Detaljhandel inom Ekonomi och Ledarskap
Tillverkningsindustri inom Ekonomi och Ledarskap

Mer om författaren

Brenda Sternquist is a Professor of International Marketing in the Broad College of Business at Michigan State University, USA.Elizabeth Goldsmith is a Professor in the Department of Retail, Merchandising and Product Development, College of Human Sciences at Florida State University, USA.

Recensioner i media

I absolutely love International Retailing by Sternquist. I have used her editions throughout my college career. It is easy to prepare lectures, it’s very informative, and students are engaged in the text with its layout structure. It is one of the best texts about International Retailing for students.

Innehållsförteckning

PrefacePart I Overview 1. Internationalization of Retailing2. Strategic Retail Expansion 3. Location Factors4. Culture and Consumer Behavior5. Developing and Emerging Countries6. Licensing, Franchising, and Strategic Alliances7. Multinational MarketsPart II Retailing in the America 8. The United States9. Canada, Mexico, Central America and the Caribbean10. South AmericaPart III Retailing in Europe, Asia, Africa, Australia and the Middle East11. Europe and Russia12. The Middle East and Africa13. Asia, Australia, and OceaniaPart IV The Future of International Retailing14. Prognosis for the FutureGlossaryBibliographyIndex