Brenda Sternquist is a Professor of International Marketing in the Broad College of Business at Michigan State University, USA.Elizabeth Goldsmith is a Professor in the Department of Retail, Merchandising and Product Development, College of Human Sciences at Florida State University, USA.

I absolutely love International Retailing by Sternquist. I have used her editions throughout my college career. It is easy to prepare lectures, it’s very informative, and students are engaged in the text with its layout structure. It is one of the best texts about International Retailing for students.

• PrefacePart I Overview 1. Internationalization of Retailing2. Strategic Retail Expansion 3. Location Factors4. Culture and Consumer Behavior5. Developing and Emerging Countries6. Licensing, Franchising, and Strategic Alliances7. Multinational MarketsPart II Retailing in the America 8. The United States9. Canada, Mexico, Central America and the Caribbean10. South AmericaPart III Retailing in Europe, Asia, Africa, Australia and the Middle East11. Europe and Russia12. The Middle East and Africa13. Asia, Australia, and OceaniaPart IV The Future of International Retailing14. Prognosis for the FutureGlossaryBibliographyIndex

Brenda Sternquist is a Professor of International Marketing in the Broad College of Business at Michigan State University, USA.Elizabeth Goldsmith is a Professor in the Department of Retail, Merchandising and Product Development, College of Human Sciences at Florida State University, USA.

I absolutely love International Retailing by Sternquist. I have used her editions throughout my college career. It is easy to prepare lectures, it’s very informative, and students are engaged in the text with its layout structure. It is one of the best texts about International Retailing for students.

• PrefacePart I Overview 1. Internationalization of Retailing2. Strategic Retail Expansion 3. Location Factors4. Culture and Consumer Behavior5. Developing and Emerging Countries6. Licensing, Franchising, and Strategic Alliances7. Multinational MarketsPart II Retailing in the America 8. The United States9. Canada, Mexico, Central America and the Caribbean10. South AmericaPart III Retailing in Europe, Asia, Africa, Australia and the Middle East11. Europe and Russia12. The Middle East and Africa13. Asia, Australia, and OceaniaPart IV The Future of International Retailing14. Prognosis for the FutureGlossaryBibliographyIndex

Brenda Sternquist is a Professor of International Marketing in the Broad College of Business at Michigan State University, USA.Elizabeth Goldsmith is a Professor in the Department of Retail, Merchandising and Product Development, College of Human Sciences at Florida State University, USA.

I absolutely love International Retailing by Sternquist. I have used her editions throughout my college career. It is easy to prepare lectures, it’s very informative, and students are engaged in the text with its layout structure. It is one of the best texts about International Retailing for students.

• PrefacePart I Overview 1. Internationalization of Retailing2. Strategic Retail Expansion 3. Location Factors4. Culture and Consumer Behavior5. Developing and Emerging Countries6. Licensing, Franchising, and Strategic Alliances7. Multinational MarketsPart II Retailing in the America 8. The United States9. Canada, Mexico, Central America and the Caribbean10. South AmericaPart III Retailing in Europe, Asia, Africa, Australia and the Middle East11. Europe and Russia12. The Middle East and Africa13. Asia, Australia, and OceaniaPart IV The Future of International Retailing14. Prognosis for the FutureGlossaryBibliographyIndex