Fashion Entrepreneurship

Name: Fashion Entrepreneurship
Brand: Bloomsbury Publishing PLC
Price: 1316 SEK
Availability: InStock

Retail Business Planning - Bundle Book + Studio Access Card

AvMichele M. Granger,Tina M. Sterling

Bloomsbury Publishing PLC

2019

1 316 kr

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Beskrivning

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, USWritten by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas.Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion STUDIO Resources- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitions- Practice your skills with downloadable worksheets to complete the end of chapter Business Plan Connection exercises - Download Business Plan and Financial Plan templates to get your business off the ground

Produktinformation

Märke:Bloomsbury Publishing PLC
Utgivningsdatum:2019-02-07
Höjd:216 x 278 x 20 mm
Vikt:800 g
Språk:Engelska
Upplaga:3
Förlag:Bloomsbury Publishing PLC
EAN:9781501334245

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap
Detaljhandel inom Ekonomi och Ledarskap

Mer om författaren

Michele M. Granger was a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Ann Cantrell is an Assistant Professor in the Fashion Business Management Department at the Fashion Institute of Technology (FIT), US and owner of Annie’s Blue Ribbon General Store in Brooklyn, NY.Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the US.

Recensioner i media

This is a useful step-by-step guide for starting your own apparel boutique or online business.

Innehållsförteckning

Preface Acknowledgments How to Use the STUDIO Resources Introduction Case Study: RealWomen, Inc. 1. Becoming a Fashion Retail Entrepreneur2. Developing a Road Map for Success 3. Analyzing the Industry and Finding Customers4. Identifying the Product and the Business Concept5. Planning a Strategy to Open a Business 6. Finding the Right Location for the Business 7. Building an Online Business8. Reaching Customers and Driving Sales 9. Building a Team to Drive Success 10. Planning the Merchandise Assortment 11. Building the Financial Plan 12. Developing Operating and Control SystemsAppendix A Support Organizations: Resources for the Fashion Retail Entrepreneur Appendix B Planning to Exit the Business Appendix C Valuing a Business Appendix D Sample Business Plan: RealWomen, Inc. Appendix E Blank Business Plan Template GlossaryReferences Credits Index