Advanced Studies in E-Commerce – serie

This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce.

This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce.

?This book systematically and integrally introduces the new security management theories and methods in the e-commerce environment. security impact factors) in e-commerce security, including e-commerce information and network security risk, e-commerce transaction risk, e-commerce credit risk, e-commerce personnel risk, etc.

​This book systematically and integrally introduces the new security management theories and methods in the e-commerce environment. Based on the perspective of dynamic governance of the whole process, starting from the theoretical framework, this book analyzes the gap between the current situation and requirements of security management, defines its nature, function, object and system, and designs and constructs the whole process security management organization and operation system of e-commerce. It focuses on the core and most prominent risk control links (i.e. security impact factors) in e-commerce security, including e-commerce information and network security risk, e-commerce transaction risk, e-commerce credit risk, e-commerce personnel risk, etc. Then, the tools and methods for identifying and controlling various risks are described in detail, at the same time, management decision-making and coordination are integrated into the risk management. Finally, a closed loop of self-optimization is established by a continuous optimization evolution path of e-commerce security management.

Based on the classic adverse selection model, this book sets up the cyber “lemons” market model and analyzes the basic rule of asymmetric information.

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes.

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption).

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption).

This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.