Advertising and Consumer Psychology Series – serie
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2 produkter
Applying Social Cognition to Consumer-Focused Strategy
Av Frank R. Kardes, Paul M. Herr
Inbunden, 2005
1474 kr
Lägg i varukorg
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …
Applying Social Cognition to Consumer-Focused Strategy
Av Frank R. Kardes, Paul M. Herr
Häftad, 2015
571 kr
Lägg i varukorg
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …