Applying Quality of Life Research – serie
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13 produkter
13 produkter
Häftad, Engelska, 2019
1 458 kr
Skickas inom 10-15 vardagar
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Häftad, Engelska, 2019
565 kr
Skickas inom 10-15 vardagar
This volume analyses the relevance of daily travel in the quality of life of individuals. It provides a broad understanding of the links between life satisfaction, well-being and travel, the importance of commuting, and different evaluations and measures to assess the experience of commuting and quality of life. Chapters in this book relate travel and quality of life to the built environment, accessibility and exclusion, travel mode choice, travel satisfaction and emotions. It brings together distinguished researchers from a variety of academic backgrounds providing conceptualizations and applications, presented as case studies, for daily travel and well-being. Findings presented in this book are highly relevant for transport planners, transport marketers, public transport authorities, and environmental professionals in the pursuit of improving people’s life.
Inbunden, Engelska, 2021
1 681 kr
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This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Inbunden, Engelska, 2015
1 123 kr
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This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
Inbunden, Engelska, 2016
1 091 kr
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This volume discusses the importance of adopting entrepreneurial and innovation practices in the public sector, as mechanisms for detecting, dealing with and including citizens’ social needs, with a reflection on positive determination of their quality of life. It focuses on critical reflection and rethinking the articulation between the dimensions of transformation – entrepreneurship and innovation – of New Public Management (NPM). In this way the book contributes to deepening knowledge about the implications of this change in the organizational paradigm of the public sector for citizens’ quality of life, which is treated multi-dimensionally here, including citizens’ well-being, purchasing power, happiness, trust, safety, experience and satisfaction.The volume constitutes a reference guide for decision makers, managers and policy makers engaged in the public sector who want to differentiate their performance by fostering entrepreneurial and innovative practices in the scope of public administration that can enhance citizens’ quality of life. This volume is also a reference guide for scholars, policy makers and practitioners interested on public innovation.
Häftad, Engelska, 2016
1 123 kr
Skickas inom 10-15 vardagar
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
Inbunden, Engelska, 2018
1 091 kr
Skickas inom 10-15 vardagar
This book presents a multidimensional approach by providing a state of the art on EIS ecosystems, as well as structural and changing dynamics and its impact on citizens’ quality of life. It provides a set of international benchmarking case studies on good practices and initiatives aimed at creating and fostering EIS ecosystems. It shows how these international benchmarks can be replicated to foster the creation of entrepreneurial and innovative units and promote sustainable practices, under an open innovation paradigm, which conjoins the participation of both public and private stakeholders, using co-creation, transparency and participatory budget practices the jointly improve accountability and public management. This book is a true reference guide for scholars, policy makers and practitioners interested on entrepreneurship, public procurement, innovation and sustainability engaged in building EIS ecosystems, which can enhance citizens’ quality of life.
Inbunden, Engelska, 2018
565 kr
Skickas inom 10-15 vardagar
This volume analyses the relevance of daily travel in the quality of life of individuals. It provides a broad understanding of the links between life satisfaction, well-being and travel, the importance of commuting, and different evaluations and measures to assess the experience of commuting and quality of life. Chapters in this book relate travel and quality of life to the built environment, accessibility and exclusion, travel mode choice, travel satisfaction and emotions. It brings together distinguished researchers from a variety of academic backgrounds providing conceptualizations and applications, presented as case studies, for daily travel and well-being. Findings presented in this book are highly relevant for transport planners, transport marketers, public transport authorities, and environmental professionals in the pursuit of improving people’s life.
Häftad, Engelska, 2018
1 123 kr
Skickas inom 10-15 vardagar
This volume discusses the importance of adopting entrepreneurial and innovation practices in the public sector, as mechanisms for detecting, dealing with and including citizens’ social needs, with a reflection on positive determination of their quality of life. It focuses on critical reflection and rethinking the articulation between the dimensions of transformation – entrepreneurship and innovation – of New Public Management (NPM). In this way the book contributes to deepening knowledge about the implications of this change in the organizational paradigm of the public sector for citizens’ quality of life, which is treated multi-dimensionally here, including citizens’ well-being, purchasing power, happiness, trust, safety, experience and satisfaction.The volume constitutes a reference guide for decision makers, managers and policy makers engaged in the public sector who want to differentiate their performance by fostering entrepreneurial and innovative practices in the scope of public administration that can enhance citizens’ quality of life. This volume is also a reference guide for scholars, policy makers and practitioners interested on public innovation.
Häftad, Engelska, 2019
1 123 kr
Skickas inom 10-15 vardagar
This book presents a multidimensional approach by providing a state of the art on EIS ecosystems, as well as structural and changing dynamics and its impact on citizens’ quality of life. It provides a set of international benchmarking case studies on good practices and initiatives aimed at creating and fostering EIS ecosystems. It shows how these international benchmarks can be replicated to foster the creation of entrepreneurial and innovative units and promote sustainable practices, under an open innovation paradigm, which conjoins the participation of both public and private stakeholders, using co-creation, transparency and participatory budget practices the jointly improve accountability and public management. This book is a true reference guide for scholars, policy makers and practitioners interested on entrepreneurship, public procurement, innovation and sustainability engaged in building EIS ecosystems, which can enhance citizens’ quality of life.
Inbunden, Engelska, 2018
1 460 kr
Skickas inom 10-15 vardagar
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Inbunden, Engelska, 2013
1 123 kr
Skickas inom 10-15 vardagar
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of thespecific area of marketing used in the case.
Häftad, Engelska, 2015
1 123 kr
Skickas inom 10-15 vardagar
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of thespecific area of marketing used in the case.