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Darden Business Series – serie

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  1. Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox - Marketing Analytics, Inbunden. Tillgänglighet: Lägg i varukorg

    Marketing Analytics

    Essential Tools for Data-Driven Decisions

    Av Rajkumar Venkatesan, Paul W. Farris m. fl.

    Inbunden, 2021

    440 kr

    Lägg i varukorg

    The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is …