Fundraising Series – serie
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2 produkter
479 kr
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Community Fundraising is one of the oldest and most common forms of fundraising. Resilient in recessions and appealing to broad demographics, there is increased interest in the range of peer-to-peer and participatory fundraising activities that can attract new audiences and act as a gateway to ongoing supporter relationships. And yet in spite of this there is surprisingly little written about the eclectic mix of community fundraising activities. This book fills that gap. The guide brings together the expertise of many of our most experienced community fundraisers. It covers strategy and planning as well as the key activities that make up community fundraising from cash collections to small-scale and mass participation events. It offers techniques on managing volunteers and how to steward fundraising participants.Who is this book for?This will become the key textbook on community fundraising for fundraisers and events staff from both small and large organisations. It will also be of use to senior charity staff, CEOS and trustees considering a community fundraising strategy.
479 kr
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Do you lurch from one fundraising campaign to the next, or are you able to step back and take the long view? The way you approach fundraising can make all the difference to your charity's success and its ultimate survival. The prudent fundraiser has to have a strategy in place that is both robust and dynamic, and this book will set you on the path to achieving that.Grounded in robust theory but with the needs of practitioners at its heart, this book will be your indispensable aid. It shows you how to:*Understand the internal and external fundraising environment*Identify your strategic objectives and key audiences*Structure your tactics*Track, measure and control your plan*Avoid strategic wear-outWith additional insights around contemporary issues and advice on how to establish an ethical framework for your fundraising, this guide is a pre-requisite for all fundraising professionals.