Routledge Guides to Practice in Museums, Galleries and Heritage – serie

Designing for Playful Engagement in Museums is filled with creative fodder for practitioners who wish to make more memorable and engaging experiences that promote a sense of presence, effectively evoke emotions, tell stories that transport them, and harness visitors’ innate playfulness.Providing readers with a framework for understanding playful engagement, Rodley details four concepts that, when used effectively, can create a new generation of compelling visitor experiences. This book combines research and examples from the cultural and for-profit sectors with new insights from current research in psychology, neuroscience, and human-computer interaction to explore why these concepts are valuable to designers. Reflections from leading practitioners from around the globe and across the experience design spectrum provide unique insights into the current state of practice. This is augmented by examples from the author’s 30-plus years of experience developing visitor experiences in a variety of science, art, and history museums.Designing for Playful Engagement in Museums provides practitioners with a concrete way of thinking about engagement that centers on visitors. This book will be of particular interest to professionals in museums, libraries, and archives, but will also be essential reading for academics and students engaged in the study of museums, heritage, digital humanities, and experience design.

Applying for Jobs and Internships in Museums offers a straightforward approach to applying for positions within a museum. Martha M. Schloetzer provides practical advice about the application and interview process that will prepare emerging museum professionals as they approach the profession.From reviewing job and internship postings to developing a solid resume and writing distinctive cover letters, this guide provides practical, sound advice for museum job seekers. Schloetzer integrates the stories of successful and unsuccessful interns and job applicants throughout the book’s narrative, and recognizing the additional challenges faced by non-US nationals, the book also offers information specifically for international students seeking work experience in US museums.The insider information included in Applying for Jobs and Internships in Museums makes it a key resource for both a US and international audience interested in gaining museum experience in the US. It will be of particular interest to college-level and graduate school students, as well as recent graduates. The guide can also serve as a reference in the classroom, helping professors and instructors prepare students for the job search ahead.

Applying for Jobs and Internships in Museums offers a straightforward approach to applying for positions within a museum. Martha M. Schloetzer provides practical advice about the application and interview process that will prepare emerging museum professionals as they approach the profession.From reviewing job and internship postings to developing a solid resume and writing distinctive cover letters, this guide provides practical, sound advice for museum job seekers. Schloetzer integrates the stories of successful and unsuccessful interns and job applicants throughout the book’s narrative, and recognizing the additional challenges faced by non-US nationals, the book also offers information specifically for international students seeking work experience in US museums.The insider information included in Applying for Jobs and Internships in Museums makes it a key resource for both a US and international audience interested in gaining museum experience in the US. It will be of particular interest to college-level and graduate school students, as well as recent graduates. The guide can also serve as a reference in the classroom, helping professors and instructors prepare students for the job search ahead.

An Introductory Guide to Qualitative Research in Art Museums is a practice-based guide that is designed to introduce qualitative research to established and upcoming museum professionals and increase their confidence to conduct this type of research.Highlighting the work of researchers who are studying museums around the world, the book begins by explaining why there is a need for qualitative research in museums. Rowson Love and Randolph then go on to provide guidance, including theories and frameworks, on how to envision a qualitative research project that facilitates meaningful interpretation of visitor experiences. Chapters in the methodology section begin with descriptions of featured qualitative methodologies and will assist readers as they determine which are most appropriate for their projects and as they advocate for their research. The final section will prepare readers still further by demonstrating data analysis and reporting using the examples in the book.An Introductory Guide to Qualitative Research in Art Museums will help museum professionals and students engaged in the study of museums expand their repertoire to include qualitative methodologies and explain the methods needed to conduct, analyze, and report their qualitative research. It will be particularly useful to those with an interest in museum education, visitor studies and audience research, exhibition development, leadership, and management.

An Introductory Guide to Qualitative Research in Art Museums is a practice-based guide that is designed to introduce qualitative research to established and upcoming museum professionals and increase their confidence to conduct this type of research.Highlighting the work of researchers who are studying museums around the world, the book begins by explaining why there is a need for qualitative research in museums. Rowson Love and Randolph then go on to provide guidance, including theories and frameworks, on how to envision a qualitative research project that facilitates meaningful interpretation of visitor experiences. Chapters in the methodology section begin with descriptions of featured qualitative methodologies and will assist readers as they determine which are most appropriate for their projects and as they advocate for their research. The final section will prepare readers still further by demonstrating data analysis and reporting using the examples in the book.An Introductory Guide to Qualitative Research in Art Museums will help museum professionals and students engaged in the study of museums expand their repertoire to include qualitative methodologies and explain the methods needed to conduct, analyze, and report their qualitative research. It will be particularly useful to those with an interest in museum education, visitor studies and audience research, exhibition development, leadership, and management.

Interpreting Heritage is a practical book about the planning and delivery of interpretation that will give anyone working in the heritage sector the confidence and tools they need to undertake interpretation.Steve Slack suggests a broad formula for how interpretation can be planned and executed and describes some of the most popular – and potentially challenging, or provocative – forms of interpretation. Slack also provides practical guidance about how to deliver different forms of interpretation, while avoiding potential pitfalls. Exploring some of the ethical questions that arise when presenting information to the public and offering a grounding in some of the theory that underpins interpretive work, the book will be suitable for those who are completely new to interpretation. Those who already have some experience will benefit from tools, advice and ideas to help build on their existing practice.Drawing upon the author’s professional experiences of working within, and for, the heritage sector, Interpreting Heritage provides advice and suggestions that will be essential for practitioners working in museums, art galleries, libraries, archives, outdoor sites, science centres, castles, stately homes and other heritage venues around the world. It will also be of interest to students of museum and heritage studies who want to know more about how heritage interpretation works in practice.

Interpreting Heritage is a practical book about the planning and delivery of interpretation that will give anyone working in the heritage sector the confidence and tools they need to undertake interpretation.Steve Slack suggests a broad formula for how interpretation can be planned and executed and describes some of the most popular – and potentially challenging, or provocative – forms of interpretation. Slack also provides practical guidance about how to deliver different forms of interpretation, while avoiding potential pitfalls. Exploring some of the ethical questions that arise when presenting information to the public and offering a grounding in some of the theory that underpins interpretive work, the book will be suitable for those who are completely new to interpretation. Those who already have some experience will benefit from tools, advice and ideas to help build on their existing practice.Drawing upon the author’s professional experiences of working within, and for, the heritage sector, Interpreting Heritage provides advice and suggestions that will be essential for practitioners working in museums, art galleries, libraries, archives, outdoor sites, science centres, castles, stately homes and other heritage venues around the world. It will also be of interest to students of museum and heritage studies who want to know more about how heritage interpretation works in practice.

Welcoming Young Children into the Museum provides all of the information practitioners need to consider when making the decision to engage with this audience and their carers. Meeting the reader where they are, this guide enables professionals to work toward outcomes that fit with their needs.Working methodically from the initial stages of bringing staff on board, through to implementation and evaluation, readers are carefully steered through each phase. "Big-picture" needs, like adherence to mission, are considered alongside logistical components, like cleaning schedules, to ensure that museums cater to young children in a way that is beneficial to both the visitors and the institution. Drawing on current neurological research and best practices in early childhood education and development, this guide presents case studies from a variety of different institutions around the world that demonstrate that creating interesting, developmentally appropriate opportunities for young children is about much more than just simplifying what is already on offer. Erdman, Nguyen and Middleton demonstrate that the age and needs of the visitors must be taken into careful consideration, as well as the assets and potential obstacles of the institution.Welcoming Young Children into the Museum will be essential reading for professionals working in museums large and small, regardless of type. It will be useful to those who are considering setting up new programmes for early years audiences and those with existing programmes, who would like to improve their offering.

Welcoming Young Children into the Museum provides all of the information practitioners need to consider when making the decision to engage with this audience and their carers. Meeting the reader where they are, this guide enables professionals to work toward outcomes that fit with their needs.Working methodically from the initial stages of bringing staff on board, through to implementation and evaluation, readers are carefully steered through each phase. "Big-picture" needs, like adherence to mission, are considered alongside logistical components, like cleaning schedules, to ensure that museums cater to young children in a way that is beneficial to both the visitors and the institution. Drawing on current neurological research and best practices in early childhood education and development, this guide presents case studies from a variety of different institutions around the world that demonstrate that creating interesting, developmentally appropriate opportunities for young children is about much more than just simplifying what is already on offer. Erdman, Nguyen and Middleton demonstrate that the age and needs of the visitors must be taken into careful consideration, as well as the assets and potential obstacles of the institution.Welcoming Young Children into the Museum will be essential reading for professionals working in museums large and small, regardless of type. It will be useful to those who are considering setting up new programmes for early years audiences and those with existing programmes, who would like to improve their offering.

Practitioner Perspectives on Intangible Cultural Heritage provides an accessible introduction to the Intangible Cultural Heritage field. Summarising the major changes that have taken place over the last two decades, the book explores ongoing debates and changes in thinking about best practice.Drawing on the author’s own experience of operationalising the UNESCO 2003 Convention for the Safeguarding of Intangible Cultural Heritage in a variety of contexts, Orr also incorporates international case studies from practitioners and provides valuable insights about best practices. Demonstrating that the top-down, state-driven hierarchy for the safeguarding of heritage is starting to shift to a model of shared ownership and values driven by communities and practitioners, the book shows that the notion of the ‘expert’ is also diversifying to include other forms of transmission of traditional knowledge. Orr argues that these different perspectives provide a platform to enrich understanding and knowledge and create a stronger basis for the safeguarding of heritage - both intangible and tangible. Exploring some of the policy developments that have laid the foundations for the future involvement of community and practitioners in the global discourse, the book also suggests how practitioners can expand networks and contribute to the global discourse.Practitioner Perspectives on Intangible Cultural Heritage will appeal to museum curators and other heritage professionals, as well as students and academics engaged in the study of museums and heritage, art, and cultural policy and management.

Practitioner Perspectives on Intangible Cultural Heritage provides an accessible introduction to the Intangible Cultural Heritage field. Summarising the major changes that have taken place over the last two decades, the book explores ongoing debates and changes in thinking about best practice.Drawing on the author’s own experience of operationalising the UNESCO 2003 Convention for the Safeguarding of Intangible Cultural Heritage in a variety of contexts, Orr also incorporates international case studies from practitioners and provides valuable insights about best practices. Demonstrating that the top-down, state-driven hierarchy for the safeguarding of heritage is starting to shift to a model of shared ownership and values driven by communities and practitioners, the book shows that the notion of the ‘expert’ is also diversifying to include other forms of transmission of traditional knowledge. Orr argues that these different perspectives provide a platform to enrich understanding and knowledge and create a stronger basis for the safeguarding of heritage - both intangible and tangible. Exploring some of the policy developments that have laid the foundations for the future involvement of community and practitioners in the global discourse, the book also suggests how practitioners can expand networks and contribute to the global discourse.Practitioner Perspectives on Intangible Cultural Heritage will appeal to museum curators and other heritage professionals, as well as students and academics engaged in the study of museums and heritage, art, and cultural policy and management.

Museums and Well-being outlines the historical development of well-being within museums and offers a critical engagement with this field from a museum studies perspective. The essential thesis of the book is that well-being is a collective action.The book utilises the Five Ways to Well-being as a model: Connect, Be Active, Keep Learning, Give and Take Notice. Each of these Ways are explored through a specific museum object illustrating the important role collections can play in museum well-being. The book considers how museum well-being, and the austerity project became entwined, and how the COVID-19 pandemic supercharged growth in this field. The book explores such diverse topics as walking, slow art, social capital, Virginia Woolf, body positivity, collective joy, identity, art therapy, yoga, Squid Game, Effective Altruism, mindfulness, gift exchange, the Preston model, the limits of data, sketching, photography, inclusive spaces, and workplace well-being. The book signposts a vast array of existing information, and offers a critical engagement with current practices. Museums and Well-being is aimed initially to students of museum studies programmes, it is also an ideal book for museum staff who need to add a well-being component to their existing programming; or to reconsider existing programming from the perspective of well-being.

Museums and Well-being outlines the historical development of well-being within museums and offers a critical engagement with this field from a museum studies perspective. The essential thesis of the book is that well-being is a collective action.The book utilises the Five Ways to Well-being as a model: Connect, Be Active, Keep Learning, Give and Take Notice. Each of these Ways are explored through a specific museum object illustrating the important role collections can play in museum well-being. The book considers how museum well-being, and the austerity project became entwined, and how the COVID-19 pandemic supercharged growth in this field. The book explores such diverse topics as walking, slow art, social capital, Virginia Woolf, body positivity, collective joy, identity, art therapy, yoga, Squid Game, Effective Altruism, mindfulness, gift exchange, the Preston model, the limits of data, sketching, photography, inclusive spaces, and workplace well-being. The book signposts a vast array of existing information, and offers a critical engagement with current practices. Museums and Well-being is aimed initially to students of museum studies programmes, it is also an ideal book for museum staff who need to add a well-being component to their existing programming; or to reconsider existing programming from the perspective of well-being.

Managing Change in Museums and Galleries is the first practical book to provide guidance on how to deal with organisational change in museums, galleries or heritage organisations. Written by two authors who have direct experience of leading change, running change programmes and advising on change in more than 250 museums and galleries, the book identifies the various problems, issues and challenges that any professional in a museum or heritage organisation is likely to encounter and provides advice on how to deal with them. The book’s six parts treat change holistically, and help the reader understand what change entails, prepare for it and lead it, ensure that everyone in the museum is involved, understand what can go wrong and evaluate and learn from it. Each chapter is devoted to a specific challenge that is often encountered during change and is extensively cross-referenced to other relevant chapters. Including a list of helpful resources and suggestions of useful publications for further reading, this book is a unique guide to change in museums. Managing Change in Museums and Galleries is an essential resource for all museum practitioners – whether they be the people in museums and galleries who are leading change, or those affected by change as a leader, a member of staff or a volunteer.

Managing Change in Museums and Galleries is the first practical book to provide guidance on how to deal with organisational change in museums, galleries or heritage organisations. Written by two authors who have direct experience of leading change, running change programmes and advising on change in more than 250 museums and galleries, the book identifies the various problems, issues and challenges that any professional in a museum or heritage organisation is likely to encounter and provides advice on how to deal with them. The book’s six parts treat change holistically, and help the reader understand what change entails, prepare for it and lead it, ensure that everyone in the museum is involved, understand what can go wrong and evaluate and learn from it. Each chapter is devoted to a specific challenge that is often encountered during change and is extensively cross-referenced to other relevant chapters. Including a list of helpful resources and suggestions of useful publications for further reading, this book is a unique guide to change in museums. Managing Change in Museums and Galleries is an essential resource for all museum practitioners – whether they be the people in museums and galleries who are leading change, or those affected by change as a leader, a member of staff or a volunteer.

The Sustainable Museum is the first book to outline a coherent strategy for the direction of museums, as it relates to sustainability in the museum and heritage sector.Arguing that museums must place sustainability at the centre of all their activities, if they are to become key actors with a clear societal role, Garthe considers the issues that museums will likely face as they take on their new roles. Presenting case studies from a wide range of museums around the world, the book considers different ways of implementing sustainability in different types and sizes of institutions. Whilst the book clearly outlines the need for change, it also provides guidance about how to change. Garthe does this by considering specific concepts and approaches to sustainability in relation to the different aspects of museum operations. The book includes a hands-on manual for implementing sustainability management in a museum, whilst also considering the challenges practitioners will encounter and considering what the future of the sustainable museum might look like.The Sustainable Museum will be essential reading for museum and heritage professionals around the globe. The book will also be of interest to academics and students engaged in the study of museums, arts and cultural management, business administration, change management or sustainable development.

The Sustainable Museum is the first book to outline a coherent strategy for the direction of museums, as it relates to sustainability in the museum and heritage sector.Arguing that museums must place sustainability at the centre of all their activities, if they are to become key actors with a clear societal role, Garthe considers the issues that museums will likely face as they take on their new roles. Presenting case studies from a wide range of museums around the world, the book considers different ways of implementing sustainability in different types and sizes of institutions. Whilst the book clearly outlines the need for change, it also provides guidance about how to change. Garthe does this by considering specific concepts and approaches to sustainability in relation to the different aspects of museum operations. The book includes a hands-on manual for implementing sustainability management in a museum, whilst also considering the challenges practitioners will encounter and considering what the future of the sustainable museum might look like.The Sustainable Museum will be essential reading for museum and heritage professionals around the globe. The book will also be of interest to academics and students engaged in the study of museums, arts and cultural management, business administration, change management or sustainable development.

Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change.Drawing on the authors’ extensive experience, this book provides guidance that will enable readers to establish and maintain an efficient and effective fundraising program. Demonstrating that a strategic fundraising management plan is critical for identifying areas of growth, the authors also clarify how it helps to leverage an institution's resources and connections and ensure that time and budget are invested into the right activities. Readers will learn how to develop a plan for their organization, choose appropriate methods of solicitation for their audiences, and identify the roles of employees and volunteers in the process. Fundraising Management in a Changing Museum World is relevant to practitioners working in many different types and sizes of institutions around the world. The book is essential reading for development professionals, as well as other museum practitioners, leaders, and volunteers. It is a valuable tool for early career professionals and students considering employment in the cultural field.

Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change.Drawing on the authors’ extensive experience, this book provides guidance that will enable readers to establish and maintain an efficient and effective fundraising program. Demonstrating that a strategic fundraising management plan is critical for identifying areas of growth, the authors also clarify how it helps to leverage an institution's resources and connections and ensure that time and budget are invested into the right activities. Readers will learn how to develop a plan for their organization, choose appropriate methods of solicitation for their audiences, and identify the roles of employees and volunteers in the process. Fundraising Management in a Changing Museum World is relevant to practitioners working in many different types and sizes of institutions around the world. The book is essential reading for development professionals, as well as other museum practitioners, leaders, and volunteers. It is a valuable tool for early career professionals and students considering employment in the cultural field.

Museums and Interactive Virtual Learning provides informal educators with practical resources that will help them to build dynamic digital engagement experiences within their own cultural organizations.Presenting vignettes from experienced museum educators and end users, as well as scientific data and practical resources, the book highlights the mutual benefits that Interactive Virtual Learning (IVL) programs offer to the museum and those visiting from a distance. Chapters mirror the step-by-step process of developing reputable IVL programs and emphasize how important it is for cultural organizations to encourage cross-departmental collaboration, if they wish to ensure that their programs align with the overall goals of the organization. Providing a thorough overview of the technologies, budget, marketing and staff requirements, the authors offer a realistic depiction of the work involved in building content for digital engagement. Emphasizing the importance of assessing existing programming, the book shows how institutions can adapt content to fit a virtual format and create inclusive digital engagement opportunities that reach local, national, and international audiences.Museums and Interactive Virtual Learning is an essential guide for professionals who are tasked with interpreting the content of a cultural organization and building lasting digital engagement opportunities. It will be particularly useful to those looking to reach diverse audiences.

Museums and Interactive Virtual Learning provides informal educators with practical resources that will help them to build dynamic digital engagement experiences within their own cultural organizations.Presenting vignettes from experienced museum educators and end users, as well as scientific data and practical resources, the book highlights the mutual benefits that Interactive Virtual Learning (IVL) programs offer to the museum and those visiting from a distance. Chapters mirror the step-by-step process of developing reputable IVL programs and emphasize how important it is for cultural organizations to encourage cross-departmental collaboration, if they wish to ensure that their programs align with the overall goals of the organization. Providing a thorough overview of the technologies, budget, marketing and staff requirements, the authors offer a realistic depiction of the work involved in building content for digital engagement. Emphasizing the importance of assessing existing programming, the book shows how institutions can adapt content to fit a virtual format and create inclusive digital engagement opportunities that reach local, national, and international audiences.Museums and Interactive Virtual Learning is an essential guide for professionals who are tasked with interpreting the content of a cultural organization and building lasting digital engagement opportunities. It will be particularly useful to those looking to reach diverse audiences.

Viewing Art with Babies demonstrates how to facilitate quality art viewing experiences with babies from as young as 2 months old. Such experiences can help to nurture early literacy and receptive language skills, sensory stimulation, and early brain development.Based on the author’s research with babies in New Zealand, Australia, Romania, England, and the U.S., the book provides the reader with information about early brain, vision, sensory and language development, and the aesthetic preferences of babies. Danko-McGhee provides details about the type of art that babies like, how to display art in the learning environment, and how to interact with a baby when viewing art. Case studies of international museums, national museums, and community agencies that have had success with engaging babies in art viewing experiences have been included in the book as a way of demonstrating how theory and research can be successfully put into practice.Viewing Art with Babies details practical ways through which museum practitioners, early childhood and community educators, and parents can provide artviewing experiences in the museum, early childhood classroom or even their own home. It will be of interest to practitioners and parents around the world, and those engaged in the study of museum education.

Viewing Art with Babies demonstrates how to facilitate quality art viewing experiences with babies from as young as 2 months old. Such experiences can help to nurture early literacy and receptive language skills, sensory stimulation, and early brain development.Based on the author’s research with babies in New Zealand, Australia, Romania, England, and the U.S., the book provides the reader with information about early brain, vision, sensory and language development, and the aesthetic preferences of babies. Danko-McGhee provides details about the type of art that babies like, how to display art in the learning environment, and how to interact with a baby when viewing art. Case studies of international museums, national museums, and community agencies that have had success with engaging babies in art viewing experiences have been included in the book as a way of demonstrating how theory and research can be successfully put into practice.Viewing Art with Babies details practical ways through which museum practitioners, early childhood and community educators, and parents can provide artviewing experiences in the museum, early childhood classroom or even their own home. It will be of interest to practitioners and parents around the world, and those engaged in the study of museum education.

A Practical Guide to Costumed Interpretation is just that – a book that takes you through the various stages of becoming an historical costumed interpreter. Jackie Lee has worked in this area of heritage interpretation for over twenty years and sets out what it takes to develop the persona for a character from the past. The methods she shares focus on first-person delivery of an historic character. Lee introduces the reader to two new methods she has developed that support character creation and delivery. The "three realms" highlight the importance of research and making the character believable and the "crystal ball" which enables the costumed interpreter to look into the future when the occasion demands it. The book is full of practical help on all aspects of the costumed interpreter’s craft including costume making and how to prepare personally for stepping out full of confidence ready to engage visitors of all ages.A Practical Guide to Costumed Interpretation is aimed at those interested in becoming costumed interpreters as well as those who wish to develop or revise their techniques. It will also be useful for students of museum practice and heritage interpretation considering costumed interpretation as a means of on-site delivery.

A Practical Guide to Costumed Interpretation is just that – a book that takes you through the various stages of becoming an historical costumed interpreter. Jackie Lee has worked in this area of heritage interpretation for over twenty years and sets out what it takes to develop the persona for a character from the past. The methods she shares focus on first-person delivery of an historic character. Lee introduces the reader to two new methods she has developed that support character creation and delivery. The "three realms" highlight the importance of research and making the character believable and the "crystal ball" which enables the costumed interpreter to look into the future when the occasion demands it. The book is full of practical help on all aspects of the costumed interpreter’s craft including costume making and how to prepare personally for stepping out full of confidence ready to engage visitors of all ages.A Practical Guide to Costumed Interpretation is aimed at those interested in becoming costumed interpreters as well as those who wish to develop or revise their techniques. It will also be useful for students of museum practice and heritage interpretation considering costumed interpretation as a means of on-site delivery.

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.

Institutional Change for Museums: A Practical Guide to Creating Polyvocal Spaces demonstrates how museums can enact institutional change by implementing systematic and structural approaches to anti-racist, anti-colonial, and anti-elitist practices.This practical guide brings together museum and heritage experts, artists, organizers, and cultural workers to present thoughtful, polyvocal critiques and solutions for conceptualizing museums of the future. These authors embrace hybrid identities, complicate concepts of nationalism, straddle disciplines, and extend the concept, function, and literal place and definition of the “museum.” The book shows that museums must cultivate practices that center people, interrogate colonial legacies, take new approaches to curatorial ethics and caring for objects, and imagine new strategies for asserting the relevance of museums, to create institutional change. This resource challenges traditional approaches to museology by offering scholarly research and case studies alongside personal narratives and speculative fiction.Institutional Change for Museums will be an invaluable resource for museum professionals and cultural workers, including curators, educators, and researchers. It will also be beneficial to those studying or researching in Museum and Heritage Studies, Cultural Studies, Feminist Studies, Visual Culture, Social Justice, and Postcolonial Studies.

Institutional Change for Museums: A Practical Guide to Creating Polyvocal Spaces demonstrates how museums can enact institutional change by implementing systematic and structural approaches to anti-racist, anti-colonial, and anti-elitist practices.This practical guide brings together museum and heritage experts, artists, organizers, and cultural workers to present thoughtful, polyvocal critiques and solutions for conceptualizing museums of the future. These authors embrace hybrid identities, complicate concepts of nationalism, straddle disciplines, and extend the concept, function, and literal place and definition of the “museum.” The book shows that museums must cultivate practices that center people, interrogate colonial legacies, take new approaches to curatorial ethics and caring for objects, and imagine new strategies for asserting the relevance of museums, to create institutional change. This resource challenges traditional approaches to museology by offering scholarly research and case studies alongside personal narratives and speculative fiction.Institutional Change for Museums will be an invaluable resource for museum professionals and cultural workers, including curators, educators, and researchers. It will also be beneficial to those studying or researching in Museum and Heritage Studies, Cultural Studies, Feminist Studies, Visual Culture, Social Justice, and Postcolonial Studies.