Global Management Series – serie
Visar alla böcker i serien Global Management Series. Handla med fri frakt och snabb leverans.
19 produkter
Introducing Management in a Global Context
Av Robert MacIntosh, Kevin D O'Gorman
Inbunden, 2015
1945 kr
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Managing a global business introduces particular challenges; managers must decide whether to standardize and centralize or to devolve key decisions to local markets, how to handle performance management, talent management and a range of other concerns. In this core text a range of leading experts …
Introducing Management in a Global Context
Av Robert MacIntosh, Kevin D O'Gorman
Häftad, 2015
670 kr
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Managing a global business introduces particular challenges; managers must decide whether to standardize and centralize or to devolve key decisions to local markets, how to handle performance management, talent management and a range of other concerns. In this core text a range of leading experts …
Research Methods for Business and Management
a guide to writing your dissertation
Av Kevin D O'Gorman, Robert MacIntosh
Häftad, 2015
621 kr
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This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all. It is a clear, …
Enterprise: Concepts and Issues
Inbunden, 2016
1945 kr
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* Thorough examination of entrepreneurialism and its place in society an business today;* Uncovers the origins and development of entrepreneurialism, and addresses the drivers, barriers and evolution; * Contains international case studies, to illustrate how entrepreneurship is being applied across …
Enterprise and its Business Environment
Av Norin Arshed, Julie McFarlane m. fl.
Häftad, 2016
605 kr
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* Provides clarity to the confusing the field of business enterprise; * Draws on theories, concepts and models from the established business great and good; * Contains international case studies to illustrate and examine globalisation.For the first time in history, more than half of the world’s …
Research Methods for Accounting and Finance
Av Audrey Paterson, David Leung
Inbunden, 2016
1862 kr
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Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by providing the novice researcher with a must-have guide through all of the stages of the research process, from …
Research Methods for Accounting and Finance
Av Audrey Paterson, David Leung
Häftad, 2016
594 kr
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Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by providing the novice researcher with a must-have guide through all of the stages of the research process, from …
Marketing Communications
An advertising, promotion and branding perspective
Av Geraldine Bell, Babek Taheri
Häftad, 2017
670 kr
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Marketing Communications acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. It notes that the design and development of marketing communications …
Fundamentals of Marketing
Av Geraldine McKay, Paul Hopkinson m. fl.
Häftad, 2018
655 kr
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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about …
Essentials of Digital Marketing
Av Kathryn Waite, Rodrigo Perez Vega
Inbunden, 2018
1945 kr
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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in …
Essentials of Digital Marketing
Av Kathryn Waite, Rodrigo Perez Vega
Häftad, 2018
621 kr
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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in …
Project Management
Av Amos Haniff, Mohamed Salama
Häftad, 2016
649 kr
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Project management tools and techniques are an essential and integral part of all disciplines and industries. Project Management provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex …
Commercial Law
Av Yvonne McLaren, Josephine Bisacre
Häftad, 2016
598 kr
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The law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of …
Marketing Perspectives
Av Andrew MacLaren, Thomas Farrington m. fl.
Häftad, 2017
655 kr
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.Areas include some of the most significant and fast growing sectors of the developed economy, such as:•Digital marketing•The experience economy and services …
Marketing Communications
An advertising, promotion and branding perspective
Av Geraldine Bell, Babek Taheri
Inbunden, 2017
1731 kr
Tillfälligt slut
Marketing Communications acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. It notes that the design and development of marketing communications …
Fundamentals of Marketing
Av Geraldine McKay, Paul Hopkinson m. fl.
Inbunden, 2018
1731 kr
Tillfälligt slut
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about …
Project Management
Av Amos Haniff, Mohamed Salama
Inbunden, 2016
1731 kr
Tillfälligt slut
Project management tools and techniques are an essential and integral part of all disciplines and industries. Project Management provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex …
Commercial Law
Av Yvonne McLaren, Josephine Bisacre
Inbunden, 2016
1731 kr
Tillfälligt slut
The law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of …
Marketing Perspectives
Av Andrew MacLaren, Thomas Farrington m. fl.
Inbunden, 2017
1731 kr
Tillfälligt slut
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.Areas include some of the most significant and fast growing sectors of the developed economy, such as:•Digital marketing•The experience economy and services …
