Global PR Insights – serie
Visar alla böcker i serien Global PR Insights. Handla med fri frakt och snabb leverans.
19 produkter
Strategic Communication for Startups and Entrepreneurs in China
Av Linjuan Rita Men, Yi Grace Ji m. fl.
Inbunden, 2019
1024 kr
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This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research …
Public Relations and Sustainable Citizenship
Representing the Unrepresented
Av Debashish Munshi, Priya Kurian
Inbunden, 2020
1024 kr
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This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that …
Public Relations as Public Diplomacy
The Royal Bank of Canada’s Monthly Letter, 1943-2003
Inbunden, 2020
1263 kr
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This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass …
Public Relations and Online Engagement
Audiences, Fandom and Influencers
Av Amber L. Hutchins, Natalie T. J. Tindall
Inbunden, 2021
1024 kr
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As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually …
Strategic Communication and AI
Public Relations with Intelligent User Interfaces
Av Simon Moore, Roland Hübscher
Inbunden, 2021
1024 kr
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This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.IUIs are where users and technology meet – via computers, phones, …
Strategic Communication and AI
Public Relations with Intelligent User Interfaces
Av Simon Moore, Roland Hübscher
Häftad, 2023
381 kr
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This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.IUIs are where users and technology meet – via computers, phones, …
Public Relations and Sustainable Citizenship
Representing the Unrepresented
Av Debashish Munshi, Priya Kurian
Häftad, 2023
336 kr
Lägg i varukorg
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that …
Public Relations and Authoritarianism
Resistance and its Consequences
Inbunden, 2026
994 kr
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This book traces a resistance to public relations (PR) from the postwar period that sought to expose it as a dangerous, but little understood political dynamic. Critically exploring authoritarianism as a key concept, it argues “PR”’s market-friendly but oppressive and concealed language practices …
Public Relations and Online Engagement
Audiences, Fandom and Influencers
Av Amber L. Hutchins, Natalie T. J. Tindall
Häftad, 2023
381 kr
Lägg i varukorg
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually …
Public Relations as Public Diplomacy
The Royal Bank of Canada’s Monthly Letter, 1943-2003
Häftad, 2021
427 kr
Lägg i varukorg
This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass …
Strategic Communication for Startups and Entrepreneurs in China
Av Linjuan Rita Men, Yi Grace Ji m. fl.
Häftad, 2021
382 kr
Lägg i varukorg
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research …
Artificial Intelligence, Strategic Communicators and Activism
Av Lukasz Swiatek, Marina Vujnovic m. fl.
Inbunden, 2023
1024 kr
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In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and …
Artificial Intelligence, Strategic Communicators and Activism
Av Lukasz Swiatek, Marina Vujnovic m. fl.
Häftad, 2024
326 kr
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In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and …
Intercultural Public Relations
Insights from the Middle East
Av Ruth Avidar, Ganga S. Dhanesh
Inbunden, 2025
1024 kr
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This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts. Using the Global Public Relations …
Intercultural Public Relations
Insights from the Middle East
Av Ruth Avidar, Ganga S. Dhanesh
Häftad, 2026
381 kr
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This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts. Using the Global Public Relations …
Cultural Transformations
Nigerian Women Leading Public Relations
Av Ana Adi, Tolulope Olorundero
Inbunden, 2025
994 kr
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This book is a groundbreaking exploration of the lived experiences of women in Nigeria’s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key …
Cultural Transformations
Nigerian Women Leading Public Relations
Av Ana Adi, Tolulope Olorundero
Häftad, 2026
370 kr
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This book is a groundbreaking exploration of the lived experiences of women in Nigeria’s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key …
Race, Diversity, and Social Mobility in the Public Relations Industry
Av Elizabeth Bridgen, Ileana Zeler
Inbunden, 2025
994 kr
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This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.Through an analysis of interviews with UK‑based …
Race, Diversity, and Social Mobility in the Public Relations Industry
Av Elizabeth Bridgen, Ileana Zeler
Häftad, 2026
370 kr
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This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.Through an analysis of interviews with UK‑based …
