How To: Academy – serie

Selling is not only a critical part of every business, but it's also fundamental to every society. We need to trade products, services and ideas in order to create the world we want. With the help of a host of examples and practical exercises, How to Sell With Complete Confidence gives you everything you need to influence others and sell effectively and ethically. It guides you through every stage in the process – from understanding the motivations and needs of customers, to making positive connections and structuring relevant and successful sales. Providing a foundation in the psychology of selling and neuro-linguistic programming, the book looks beyond traditional 'hard sell' methods and promotes a refreshed and positive attitude to the subject. It will empower your ability to monetise ideas, believe in your products or campaign for a better world.

Selling is not only a critical part of every business, but it's also fundamental to every society. We need to trade products, services and ideas in order to create the world we want. With the help of a host of examples and practical exercises, How to Sell With Complete Confidence gives you everything you need to influence others and sell effectively and ethically. It guides you through every stage in the process – from understanding the motivations and needs of customers, to making positive connections and structuring relevant and successful sales. Providing a foundation in the psychology of selling and neuro-linguistic programming, the book looks beyond traditional 'hard sell' methods and promotes a refreshed and positive attitude to the subject. It will empower your ability to monetise ideas, believe in your products or campaign for a better world.

Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships?A creative director with more than 25 years' experience, Patrick Collister introduces new ways to get the creative juices flowing. Whatever your career, how to: use innovation and creativity in the workplace is packed with simple and practical techniques that are easy to introduce into the working day. Find out how to encourage the exchange of ideas with colleagues and make meaningful and positive changes. Use technology and digital platforms, break established work patterns and engineer working environments to harness creative potential and increase innovation.

Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships?A creative director with more than 25 years' experience, Patrick Collister introduces new ways to get the creative juices flowing. Whatever your career, how to: use innovation and creativity in the workplace is packed with simple and practical techniques that are easy to introduce into the working day. Find out how to encourage the exchange of ideas with colleagues and make meaningful and positive changes. Use technology and digital platforms, break established work patterns and engineer working environments to harness creative potential and increase innovation.

How often have you made a successful presentation one day and the next day made a complete mess of the same material? If your delivery of presentations is all too variable, don't despair - help is at hand. how to: give a great presentation shows you how successful spoken communications work within a simple and executable framework of rules and techniques, and reveals how to avoid the pitfalls that exist to undermine your efforts. The expert advice in this book, illustrated with a host of relevant examples, will ensure that you'll have no more problems making impressive presentations each and every time.

How often have you made a successful presentation one day and the next day made a complete mess of the same material? If your delivery of presentations is all too variable, don't despair - help is at hand. how to: give a great presentation shows you how successful spoken communications work within a simple and executable framework of rules and techniques, and reveals how to avoid the pitfalls that exist to undermine your efforts. The expert advice in this book, illustrated with a host of relevant examples, will ensure that you'll have no more problems making impressive presentations each and every time.

How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product.How to: Use Crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.

Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product.How to: Use Crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.

People buy people, which means that managing our presence and profile is critical. We are constantly meeting and speaking to people who are short of both time and attention. By exploring the concepts of energy (to increase presence) and story structure (to bring content alive and make it concise, accessible and memorable), Edie Lush and Charlotte McDougall offer a practical guide for beating nerves and building the foundation for real self-awareness and confidence.How To Speak With Confidence in Public will help you build your presence and profile and explore techniques to help you present yourself, your personality and your messages in a confident, personable and compelling way - wherever you are and whoever you are talking to. What you'll learn - A heightened awareness of what effective and engaging communication looks and sounds like.- Practical techniques to immediately help you come across with more confidence and authority.- A practical methodology to help you prepare and structure your content and bring it to life.- Nerves: how they can affect us, and what to do about it!

People buy people, which means that managing our presence and profile is critical. We are constantly meeting and speaking to people who are short of both time and attention. By exploring the concepts of energy (to increase presence) and story structure (to bring content alive and make it concise, accessible and memorable), Edie Lush and Charlotte McDougall offer a practical guide for beating nerves and building the foundation for real self-awareness and confidence.How To Speak With Confidence in Public will help you build your presence and profile and explore techniques to help you present yourself, your personality and your messages in a confident, personable and compelling way - wherever you are and whoever you are talking to. What you'll learn - A heightened awareness of what effective and engaging communication looks and sounds like.- Practical techniques to immediately help you come across with more confidence and authority.- A practical methodology to help you prepare and structure your content and bring it to life.- Nerves: how they can affect us, and what to do about it!

Do you struggle to remember people's names at social events or business networking meetings? How often do you forget where you left your keys or your phone? Have you ever walked into a room and forgotten why?A leading memory expert, Phil Chambers shows you how to make these lapses a thing of the past. With how to: train your memory, find out how to have facts and figures at your fingertips. Give speeches from memory, remember all your passwords, rapidly learn foreign language vocabulary and make studying easier, more rewarding and fun. Written in simple step-by-step fashion, with lots of exercises and examples, you will be guided from absent-mindedness to memory mastery.

Do you struggle to remember people's names at social events or business networking meetings? How often do you forget where you left your keys or your phone? Have you ever walked into a room and forgotten why?A leading memory expert, Phil Chambers shows you how to make these lapses a thing of the past. With how to: train your memory, find out how to have facts and figures at your fingertips. Give speeches from memory, remember all your passwords, rapidly learn foreign language vocabulary and make studying easier, more rewarding and fun. Written in simple step-by-step fashion, with lots of exercises and examples, you will be guided from absent-mindedness to memory mastery.

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Negotiation is such a familiar part of our everyday lives that we often fail to recognize it’s even happening, let alone identify the power battles and psychological warfare it entails. In our busy everyday lives, we seldom pause to reflect that negotiating is, in fact, a complex and strategic mind game.In How To Negotiate, Christopher Copper-Ind shows the inner workings of all types of negotiations, from the mundane division of household chores to pay rises and high-powered business deals. By understanding the psychology and essential skills involved, you'll be able to bring enviable insight to your own negotiations going forward giving you the confidence to succeed.

Negotiation is such a familiar part of our everyday lives that we often fail to recognize it’s even happening, let alone identify the power battles and psychological warfare it entails. In our busy everyday lives, we seldom pause to reflect that negotiating is, in fact, a complex and strategic mind game.In How To Negotiate, Christopher Copper-Ind shows the inner workings of all types of negotiations, from the mundane division of household chores to pay rises and high-powered business deals. By understanding the psychology and essential skills involved, you'll be able to bring enviable insight to your own negotiations going forward giving you the confidence to succeed.

We know that businesses and organisations expect people at all levels to show initiative and display good leadership qualities, but to put this into practice is easier said than done. This book will show you how you can become a better leader, whether you're already in charge of a large team, or you're paving the way for your future career.How to Be a Better Leader is designed to help you truly understand what it means to be a leader, as well as what good and bad leadership look like. Stefan Stern investigates the different ways in which men and women lead - and, crucially, how we can get nearer to genuine equality at work. He also highlights the language of leaders, and gives examples from around the world of different prominent leaders from business and politics, including Jeff Bezos, Indra Nooyi, Winston Churchill and Rosa Parks.