In Search of Media – serie

Dispelling the notion of "generative" AINeural networks are designed to dissolve all media into the vector space—a universal space of commensurability. In Vector Media, Leonardo Impett and Fabian Offert parse theories of automatic vision to trace contemporary artificial intelligence's technical ideology of epistemic reduction, where sensory data is turned into abstracted forms of meaning. Under this regime, bias is not just a question of what is represented but of the logic of representation itself. Drawing on Phil Agre's notion of a critical technical practice, Vector Media reveals how artificial intelligence systems embed new epistemologies of media beneath the surface of their architectures.Analyzing the techniques underpinning large multimodal artificial intelligence models like DALL-E, Midjourney, Flux, or Stable Diffusion, Impett and Offert offer the concept of neural exchange value: the value cultural artifacts acquire not through meaning or context but through their capacity to function as vectors. In such a system, commensurability becomes a condition of existence: what matters is not what something is but that it can be embedded. Rather than focusing solely on datasets, Vector Media proposes a critical study of vector spaces – and the machine cultures they produce – as a necessary complement to prevailing approaches in AI critique.Retail e-book files for this title are screen-reader friendly with images accompanied by short alt text and/or extended descriptions.

Proposes a powerful new theoretical approach to the concept of the digitalDigital Theory argues that the digital is theoretical and should be understood not uniquely in terms of consumer electronics but rather more broadly as a form of mediation using discrete units. Building on this definition, the three essays in this volume explore digitality’s relation to thinking, signs, and difference. M. Beatrice Fazi begins the discussion by way of three propositions on the ontological reach and epistemological scope of digital theory. Alexander R. Galloway then defines the necessary conditions for any symbolic order of the digital type, specifying a series of ten simple mathemes. Matthew Handelman and Leif Weatherby conclude by characterizing digital theory through the dialectical relation between quality and quantity. Taken together, these works expound productively and provocatively on the digital’s far-reaching theoretical potential. Retail e-book files for this title are screen-reader friendly with images accompanied by short alt text and/or extended description.

How do “human” prejudices reemerge in algorithmic cultures allegedly devised to be blind to them?How do “human” prejudices reemerge in algorithmic cultures allegedly devised to be blind to them? To answer this question, this book investigates a fundamental axiom in computer science: pattern discrimination. By imposing identity on input data, in order to filter-that is, to discriminate-signals from noise, patterns become a highly political issue. Algorithmic identity politics reinstate old forms of social segregation, such as class, race, and gender, through defaults and paradigmatic assumptions about the homophilic nature of connection.Instead of providing a more “objective” basis of decision making, machine-learning algorithms deepen bias and further inscribe inequality into media. Yet pattern discrimination is an essential part of human-and nonhuman-cognition. Bringing together media thinkers and artists from the United States and Germany, this volume asks the urgent questions: How can we discriminate without being discriminatory? How can we filter information out of data without reinserting racist, sexist, and classist beliefs? How can we queer homophilic tendencies within digital cultures?

A media theory of marketsMarkets abound in media-but a media theory of markets is still emerging. Anthropology offers media archaeologies of markets, and the sociology of markets and finance unravels how contemporary financial markets have witnessed a media technological arms race. Building on such work, this volume brings together key thinkers of economic studies with German media theory, describes the central role of the media specificity of markets in new detail and inflects them in three distinct ways. Nik-Khah and Mirowski show how the denigration of human cognition and the concomitant faith in computation prevalent in contemporary market-design practices rely on neoliberal conceptions of information in markets. SchrÖter confronts the asymmetries and abstractions that characterize money as a medium and explores the absence of money in media. Beverungen situates these inflections and gathers further elements for a politically and historically attuned media theory of markets concerned with contemporary phenomena such as high-frequency trading and cryptocurrencies.

On contemporary communication in its various human and nonhuman formsContemporary communication puts us not only in conversation with one another but also with our machinery. Machine communication-to communicate not just via but also with machines-is therefore the focus of this volume. Diving into digital communications history, Finn Brunton brings to the fore the alienness of computational communication by looking at network timekeeping, automated trolling, and early attempts at communication with extraterrestrial life. Picking up this fascination with inhuman communication, Mercedes Bunz then performs a close reading of interaction design and interfaces to show how technology addresses humans (as very young children). Finally, Paula Bialski shares her findings from a field study of software development, analyzing the communicative forms that occur when code is written by separate people. Today, communication unfolds merely between two or more conscious entities but often includes an invisible third party. Inspired by this drastic shift, this volume uncovers new meanings of what it means “to communicate.”

Engaging with remains and remainders of media culturesAs new, as current, as now-this is primarily our understanding of technologies and their mediating of our social constructions. But past media and past practices continue to haunt and inflect our present social and technical arrangements. To trace this haunting, two performance theorists and a media theorist engage in this volume with remains and remainders of media cultures through the lenses of theatre and performance studies and of media archaeology. They address the temporalities and materialities of remain(s), the production of obsolescence in relation to the live body, and considerations of cultural memory as well as of infrastructure and the natural history of media culture.

On the social consequences of machinesAutomation, animation, and ecosystems are terms of central media-philosophical concern in today’s society of humans and machines. This volume describes the social consequences of machines as a mediating concept for the animation of life and automation of technology. Bernard Stiegler’s automatic society illustrates how digital media networks establish a new proletariat of knowledge workers. Gertrud Koch offers the animation of the technical to account for the pathological relations that arise between people and their devices. And Thomas Pringle synthesizes how automation and animation explain the history of intellectual exchanges that led to the hybrid concept of the ecosystem, a term that blends computer and natural science. All three contributions analyse how categories of life and technology become mixed in governmental policies, economic exploitation and pathologies of everyday life thereby both curiously and critically advancing the term that underlies those new developments: ‘machine.’

Exploring and conceptualizing practices, technologies, and politics of disconnectingHow do we think beyond the dominant images and imaginaries of connectivity? Undoing Networks enables a different connectivity: “digital detox” is a luxury for stressed urbanites wishing to lead a mindful life. Self-help books advocate “digital minimalism” to recover authentic experiences of the offline. Artists envision a world without the internet. Activists mobilize against the expansion of the 5G network.If connectivity brought us virtual communities, information superhighways, and participatory culture, disconnection comes with privacy tools, Faraday shields, and figures of the shy. This book explores nonusage and the “right to disconnect” from work and from the excessive demands of digital capitalism.

A pioneering systematic inquiry into-and mapping of-the field of media and organization  Media organize things into patterns and relations. As intermediaries among people and between people and worlds, media shape sociotechnical orders. At the same time, media are organized: while they condition different organizational forms and processes, they, too, are formed and can be re-formed. This intimate relation of media and organizing is timeless. Yet arguably, digital media technologies repose the question of organization-and thus of power and domination, control and surveillance, disruption and emancipation. Bringing together leading media thinkers and organization theorists, this book interrogates organization as an effect and condition of media. How can we understand the recursive relation between media and organization? How can we think, explore, critique, and perhaps alter the organizational bodies and scripts that shape contemporary life?Organize will be of interest to scholars and students of new and old media, social organization, and technology. Moreover, the dialogical form of these essays provides a concise and path-breaking view on the recursive relation between technological media and social organization. The book therefore establishes and maps “media and organization” as a highly relevant field of inquiry, appealing to those with a critical interest in the technological conditioning of the social.

How digital networks and services bring the issues of archives out of the realm of institutions and into the lives of everyday usersArchives have become a nexus in the wake of the digital turn. Electronic files, search engines, video sites, and media player libraries make the concepts of “archival” and “retrieval” practically synonymous with the experience of interconnected computing. Archives today are the center of much attention but few agendas. Can archives inform the redistribution of power and resources when the concept of the public library as an institution makes knowledge and culture accessible to all members of society regardless of social or economic status? This book sets out to show that archives need our active support and continuing engagement. This volume offers three distinct perspectives on the present status of archives that are at once in disagreement and solidarity with each other, from contributors whose backgrounds cut across the theory–practice divide. Is the increasing digital storage of knowledge pushing us toward a turning point in its democratization? Can archives fulfill their paradoxical potential as utopian sites in which the analog and the digital, the past and future, and remembrance and forgetting commingle? Is there a downside to the present-day impulse toward total preservation?

How are human actions shaped by the materiality of media? Contemporary media leads us more than ever to an ‘acting at a distance,’ an acting entangled with the materiality of communication and the mediality of transmission. This book explores this crucial phenomenon thereby introducing urgent questions of human interaction, the binding and breaking of time and space, and the entanglement of the material and the immaterial. Three vivid inquiries deal with histories and theories of mediality and materiality: John Durham Peters looks at episodes of simultaneity and synchronization. Christina Vagt discusses the agency of computer models against the backdrop of aesthetic theories by Henri Bergson and Hans Blumenberg, and Florian Sprenger discusses early electrical transmissions through copper wire and the temporality of instantaneity.

More important than flagging things “really fake” is to understand why they are dismissed as fake The new truth is the one that circulates: digital truth emerges from lists, databases, archives, and conditions of storage. Multiple truths may be activated through search, link, and retrieve queries. Alexandra Juhasz, Ganaele Langlois, and Nishant Shah respond by taking up story, poetry, and other human logics of care, intelligence, and dignity to explore sociotechnological and politico-aesthetic emergences in a world where information overload has become a new ontology of not-knowing. Their feminist digital methods allow considerations of internet things through alternative networked internet time: slowing down to see, honor, and engage with our past; invoking indeterminacy as a human capacity that lets multiple truths commingle on a page or in a body; and saving the truths of ourselves and our others differently from the corporate internet’s perpetual viral movement.Writing across their own shared truisms, actors, and touchstones, the authors propose creative tactics, theoretical overtures, and experimental escape routes built to a human scale as ways to regain our capacities to know and tell truths about ourselves.

An essential account of how the media devices we use today inherit the management practices governing factory laborThis book argues that management is enabled by media forms, just as media gives life to management. Media technologies central to management have included the stopwatch, the punch card, the calculator, and the camera, while management theories are taught in printed and virtual textbooks and online through TED talks. In each stage of the evolving relationship between workers and employers, management innovations are learned through media, with media formats producing fresh opportunities for management.Drawing on rich historical and ethnographic case studies, this book approaches key instances of the industrial and service economy-the legacy of Toyotism in today’s software industry, labor mediators in electronics manufacturing in Central and Eastern Europe, and app-based food-delivery platforms in China-to push media and management studies in new directions. Media and Management offers a provocative insight on the future of labor and media that inevitably cross geographical boundaries.

Exploring networked technologies and bioeconomy and their links to biotechnologies, pharmacology, and pharmaceuticalsBeing on social media, having pornography or an internet addiction, consciousness hacking, and mundane smartness initiatives are practices embodied in a similar manner to the swallowing of a pill. Such close relations of media technologies to pharmaceuticals and pharmacology is the focus of this book. Technopharmacology is a modest call to expand media theoretical inquiry by attending to the biological, neurological, and pharmacological dimensions of media and centers on emergent affinities between big data and big pharma.

Exploring the connections between energy and media-and what those connections mean for our current momentEnergy and media are the entangled middles of social life-and also of each other. This volume traces the contours of both a media analytic of energy and an energy analytic of media across the cultural, environmental, and economic relations they undergird. Digital Energetics argues that media and energy require joint theorization-not only in their potential to universalize but also in the many contingent and intermeshed relations that they bind together across contemporary informational and fossil regimes. Focusing specifically on digital operations, the coauthors analyze how data and energy have jointly modulated the character of the materiality and labor of digital systems in a warming world.Anne Pasek provides a brief energy history of the bit, tracing how the electrification and digitization of American computing propelled a turn toward efficiency as both a solution and instigator of parallel crises in the workforce and the climate. Zane Griffin Talley Cooper traces these concerns within cryptographic proof-of-work systems and the heat they necessarily produce and seek to manage. Following heat through the twinned histories of thermodynamics and information theory, he argues that such systems are best approached as a paradigmatic, rather than exceptional, example of computing infrastructures. Cindy Kaiying Lin focuses on the practical and political frictions created as database and management designs move from the Global North to South, illustrating how the energy constraints and software cultures of Indonesia open new spaces of autonomy within environmental governance. Finally, Jordan B. Kinder offers a theorization of “platform energetics,” demonstrating how public energy discourses and settler land claims are entangled in the digital infrastructures of data colonialism in Canada.

How are images made, and how should we understand their limits, capacities, and forces in digital media?While functioning as representations or mediations of the political, images also act through the technologies and social processes that they claim only to represent. In both capacities, images can be innovative, but they can also reproduce harmful phenomena such as racism, misogyny, and conspiracy. Boundary Images investigates the political, material, and visual work that images do to cross and blur the boundaries between the technological and biological and between humans, machines, and nature. Exploring the limits of the visual and beyond what can be seen, Boundary Images posits these boundaries as starting points for the production of new and radically different ways of knowing about the world.

A critical examination of the figure of the neural network as it mediates neuroscientific and computational discourses and technical practicesNeural Networks proposes to reconstruct situated practices, social histories, mediating techniques, and ontological assumptions that inform the computational project of the same name. If so-called machine learning comprises a statistical approach to pattern extraction, then neural networks can be defined as a biologically inspired model that relies on probabilistically weighted neuron-like units to identify such patterns. Far from signaling the ultimate convergence of human and machine intelligence, however, neural networks highlight the technologization of neurophysiology that characterizes virtually all strands of neuroscientific and AI research of the past century. Taking this traffic as its starting point, this volume explores how cognition came to be constructed as essentially computational in nature, to the point of underwriting a technologized view of human biology, psychology, and sociability, and how countermovements provide resources for thinking otherwise.