MBA Series – serie

This book provides a firm grounding in management and financial accounting for MBA students and practising managers. It focuses on the 'why' as well as the 'how to', equipping managers with the tools and knowledge necessary for generating and interpreting accounts.

Through an examination of the critical junctures in post-colonial Sri Lanka, Kenneth D. Bush refines and advances our understanding of the dynamics underpinning violent and non-violent 'ethnic' conflict. The book enables us to understand how the ebb and flow of relations within ethnic groups affects relations between groups, for good or for ill.

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.- Allows students to apply their knowledge and explore real-world issues through case studies and examples- Brings together benefits-led and agile approaches to projects in an innovative framework- Combines extensive practical experience with the latest academic thinking and research

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership ''toolkit'' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.- Allows students to apply their knowledge and explore real-world issues through case studies and examples- Brings together benefits-led and agile approaches to projects in an innovative framework- Combines extensive practical experience with the latest academic thinking and research

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

This book provides a firm grounding in management and financial accounting for MBA students and practising managers. It focuses on the ''why'' as well as the ''how to'', equipping managers with the tools and knowledge necessary for generating and interpreting accounts.