The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves, namely in their internal environment, as well as changes spurred by dynamic shifts in the external environment, such as the management system as a whole. The study attempts to demonstrate that efficient functioning of public organisations has a significant impact on shaping relationships based on trust within and between organisations. It also presents the concepts of corruption, fraud and trust. The research completed with regard to the organisational perspective of creating public trust is a contribution to the advancement of organisational theory.

The aim of this book is to outline the neoevolutionary paradigm emerging in the social sciences and indicate possibilities for its application in the management sciences. This monograph has an interdisciplinary nature and refers to a theory that has been formed on the basis of various social and natural disciplines, including management, psychology, sociology, anthropology, biology, epistemology and cognitivism. The work is targeted at researchers who specialise in management and other social sciences, and for whom the neoevolutionary paradigm can be a valuable point of reference. This book presents the application of evolutionary issues to the social sciences, and especially to the analysis of issues related to the management sciences. The presented framework of paradigm, methodology and research issues, leads to a proposal to distinguish a new research field called ‘evolutionary management’. The issues of evolutionary management would be by definition interdisciplinary; a combination of organising and management with evolutionary psychology and behavioural economics. The paradigm of evolutionary management would be coherent with the neoevolutionary conception of the description of human behaviour. This requires assumption of numerous postulates related to basing the management sciences on the basic evolutionary theories of human behaviour.

Culture in management is an important issue from both theoretical and practical points of view. Culture is a universal medium, in which people act and organisations are submerged. It is a basis for all processes, such as communication; and it also remains an open and ambiguous phenomenon. This book deals with different visions of culture in management, emphasising epistemological and methodological pluralism, and the need for the development of new, creative concepts of culture. The book presents reflections on the most significant cognitive problems of cultural currents, provides an analysis of well-known and popular functionalist concepts of culture in management and ends with a presentation of less popular perspectives.

The epistemological and methodological issues within management sciences constitute a difficult area for theoretical reflection. The main goal of this book is to deepen epistemological and methodological reflection concerned with the foundations of organization and management in order to broaden the methodological awareness of researchers from the field of management sciences. This book does not describe paradigm change; it points out possible evolutional directions for management reflection. The key matter is to convince of the uncertainty and of the contextual nature of the knowledge obtained through management.

Tax management and tax evasion represent an intrinsic element of economic turnover, an area of interest both to the institutional and to the real spheres of national economy. These problems, beyond any doubt, should become the focus of interest for all states having a common market, e.g. the European Union, or the countries which have not introduced the universally binding and which are highly susceptible to abuses in VAT tax – such as the United States. With this in mind, the authors of this volume outline the issues of managing taxes and tax evasion, with a focus on the European Union in general and Poland in particular. The choice did not come by accident, since the latter was the only EU member state which in the waning years of the still continuing economic crisis never fell into negative economic growth.

This book will help managers understand organizations in non-quantitative manner. The modern-day managers are challenged with dealing with these constantly increasing complexities in the pursuit of efficiency and effectiveness. They must understand how constant changes influence their tasks so they can contribute to establishing a fast-reacting organization. The authors analyze how metaphors can serve as methods or tools that provide insight into how organizations function, and how best to deal with making them successful in a state of permanent change.

This monograph focuses on reflective exploration of the contemporary approach to management and organizational humanism, and its dilemmas, mainly in Poland but referred to the international works devoted to management science. An increased mindfulness in the life of the man of the 21st century, postulated in social sciences, cannot be omitted in management processes. Its role therein is not only to solve problems, but to lead to conscious examination of the nature and substance of phenomena, to deepened considerations of the conditions and consequences of the preached ideas, the opinions expressed, and the actions taken. These issues are among those poorly recognized in the world literature, and this monograph attempts to address them to some extent.

This book presents the perspectives of different Polish authors on challenges in science and practice of management. The authors compare and discuss change models and strategies enabling organizations to anticipate change or respond to it. This book is intended for managers in modern enterprises as a resource of up-to-date knowledge and practical solutions supporting management functions.

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves, namely in their internal environment, as well as changes spurred by dynamic shifts in the external environment, such as the management system as a whole. The study attempts to demonstrate that efficient functioning of public organisations has a significant impact on shaping relationships based on trust within and between organisations. It also presents the concepts of corruption, fraud and trust. The research completed with regard to the organisational perspective of creating public trust is a contribution to the advancement of organisational theory.

The aim of this book is to outline the neoevolutionary paradigm emerging in the social sciences and indicate possibilities for its application in the management sciences. This monograph has an interdisciplinary nature and refers to a theory that has been formed on the basis of various social and natural disciplines, including management, psychology, sociology, anthropology, biology, epistemology and cognitivism. The work is targeted at researchers who specialise in management and other social sciences, and for whom the neoevolutionary paradigm can be a valuable point of reference. This book presents the application of evolutionary issues to the social sciences, and especially to the analysis of issues related to the management sciences. The presented framework of paradigm, methodology and research issues, leads to a proposal to distinguish a new research field called ‘evolutionary management’. The issues of evolutionary management would be by definition interdisciplinary; a combination of organising and management with evolutionary psychology and behavioural economics. The paradigm of evolutionary management would be coherent with the neoevolutionary conception of the description of human behaviour. This requires assumption of numerous postulates related to basing the management sciences on the basic evolutionary theories of human behaviour.

Culture in management is an important issue from both theoretical and practical points of view. Culture is a universal medium, in which people act and organisations are submerged. It is a basis for all processes, such as communication; and it also remains an open and ambiguous phenomenon. This book deals with different visions of culture in management, emphasising epistemological and methodological pluralism, and the need for the development of new, creative concepts of culture. The book presents reflections on the most significant cognitive problems of cultural currents, provides an analysis of well-known and popular functionalist concepts of culture in management and ends with a presentation of less popular perspectives.

The epistemological and methodological issues within management sciences constitute a difficult area for theoretical reflection. The main goal of this book is to deepen epistemological and methodological reflection concerned with the foundations of organization and management in order to broaden the methodological awareness of researchers from the field of management sciences. This book does not describe paradigm change; it points out possible evolutional directions for management reflection. The key matter is to convince of the uncertainty and of the contextual nature of the knowledge obtained through management.

Tax management and tax evasion represent an intrinsic element of economic turnover, an area of interest both to the institutional and to the real spheres of national economy. These problems, beyond any doubt, should become the focus of interest for all states having a common market, e.g. the European Union, or the countries which have not introduced the universally binding and which are highly susceptible to abuses in VAT tax – such as the United States. With this in mind, the authors of this volume outline the issues of managing taxes and tax evasion, with a focus on the European Union in general and Poland in particular. The choice did not come by accident, since the latter was the only EU member state which in the waning years of the still continuing economic crisis never fell into negative economic growth.

This book will help managers understand organizations in non-quantitative manner. The modern-day managers are challenged with dealing with these constantly increasing complexities in the pursuit of efficiency and effectiveness. They must understand how constant changes influence their tasks so they can contribute to establishing a fast-reacting organization. The authors analyze how metaphors can serve as methods or tools that provide insight into how organizations function, and how best to deal with making them successful in a state of permanent change.

This monograph focuses on reflective exploration of the contemporary approach to management and organizational humanism, and its dilemmas, mainly in Poland but referred to the international works devoted to management science. An increased mindfulness in the life of the man of the 21st century, postulated in social sciences, cannot be omitted in management processes. Its role therein is not only to solve problems, but to lead to conscious examination of the nature and substance of phenomena, to deepened considerations of the conditions and consequences of the preached ideas, the opinions expressed, and the actions taken. These issues are among those poorly recognized in the world literature, and this monograph attempts to address them to some extent.

This book presents the perspectives of different Polish authors on challenges in science and practice of management. The authors compare and discuss change models and strategies enabling organizations to anticipate change or respond to it. This book is intended for managers in modern enterprises as a resource of up-to-date knowledge and practical solutions supporting management functions.

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.