New Media: Policy & Research Issues – serie

Rapid changes in communication technologies are straining the existing system of electronic media regulation. Despite the increasing pace of technological change, the electronic media continue to be regulated under a well-established set of guiding principles. Principles such as the First Amendment, the public interest, the marketplace of ideas, diversity, competition, localism and universal service continue to serve as the primary objectives for policymakers and as the focal points for contemporary policy controversies. This volume focuses on these principles, examining their underlying motivations and assumptions, their central components, their different interpretive approaches and their continued applicability in a rapidly changing electronic media environment. Central to this book's analysis is the need for more thorough and rigorous application of these principles as tools for policy analysis, rather than primarily as rhetorical devices for justifying policy outcomes. Toward this end, the book explicitly links each of these principles with communication policy analysis and illustrates how the dynamics of the policymaking process undermine the analytical utility of the foundation principles.

Rapid changes in communication technologies are straining the existing system of electronic media regulation. Despite the increasing pace of technological change, the electronic media continue to be regulated under a well-established set of guiding principles. Principles such as the First Amendment, the public interest, the marketplace of ideas, diversity, competition, localism and universal service continue to serve as the primary objectives for policymakers and as the focal points for contemporary policy controversies. This volume focuses on these principles, examining their underlying motivations and assumptions, their central components, their different interpretive approaches and their continued applicability in a rapidly changing electronic media environment. Central to this book's analysis is the need for more thorough and rigorous application of these principles as tools for policy analysis, rather than primarily as rhetorical devices for justifying policy outcomes. Toward this end, the book explicitly links each of these principles with communication policy analysis and illustrates how the dynamics of the policymaking process undermine the analytical utility of the foundation principles.

This text follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West. Part One discusses recent work on television audiences considering local viewers' responses to globally circulating programmes. Part Two discusses the position of talk shows as a media format central not only to understanding television's development into narrowcasting, but also the theoretical study of the Internet. The concluding hypertext shows how media and their audience-users are converging in practice and theory.

This text follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West. Part One discusses recent work on television audiences considering local viewers' responses to globally circulating programmes. Part Two discusses the position of talk shows as a media format central not only to understanding television's development into narrowcasting, but also the theoretical study of the Internet. The concluding hypertext shows how media and their audience-users are converging in practice and theory.

This book explores the various potentials of new media to contribute to an ""intelligent society,"" where people can respond successfully to a new situation, as compared with the ""information society"" where information production, distribution and consumption are major activities. It differs from previous collections in that it explores the possibilities of new media from both a pragmatic and theoretical perspective. It does not only survey the emerging forms of e-newspapers, e-commerce, e-shopping, webcasting, telecommuting, and internet health information systems, but audience uses of them. This book is intended to set the parameters for future studies in new media.