Philip M. Napoli – författare & böcker

Audience Economics

Media Institutions and the Audience Marketplace

Inbunden, Engelska, 2003

2 138 kr

Skickas inom 3-6 vardagar

Focusing on the electronic media-television, radio, and the Internet-Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace-advertisers, media firms, consumers, and audience measurement firms-Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet.A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

Audience Economics

Media Institutions and the Audience Marketplace

AvPhilip M. Napoli

Häftad, Engelska, 2003

609 kr

Skickas inom 3-6 vardagar

Focusing on the electronic media-television, radio, and the Internet-Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace-advertisers, media firms, consumers, and audience measurement firms-Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet.A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

Audience Evolution

New Technologies and the Transformation of Media Audiences

AvPhilip M. Napoli

Häftad, Engelska, 2010

292 kr

Skickas inom 5-8 vardagar

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies.As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.

Social Media and the Public Interest

Media Regulation in the Disinformation Age

AvPhilip M. Napoli

Inbunden, Engelska, 2019

668 kr

Skickas inom 3-6 vardagar

Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest.Social Media and the Public Interest explores how and why social media platforms became so central to news consumption and distribution as they met many of the challenges of finding information—and audiences—online. Napoli illustrates the implications of a system in which coders and engineers drive out journalists and editors as the gatekeepers who determine media content. He argues that a social media–driven news ecosystem represents a case of market failure in what he calls the algorithmic marketplace of ideas. To respond, we need to rethink fundamental elements of media governance based on a revitalized concept of the public interest. A compelling examination of the intersection of social media and journalism, Social Media and the Public Interest offers valuable insights for the democratic governance of today’s most influential shapers of news.

Audience Economics

Media Institutions and the Audience Marketplace

AvPhilip M. Napoli

E-bok

Engelska, 2003

462 kr

Läs direkt efter köp

Focusing on the electronic media—television, radio, and the Internet—Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: How are audiences manufactured, valued, and sold? How do advertisers and media firms predict the behavior of audiences? How has the process of measuring audiences evolved over time? How and why do advertisers assign different values to segments of the media audience? How does audience economics shape media content?Examining the relationship between the four principal actors in the audience marketplace—advertisers, media firms, consumers, and audience measurement firms—Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

Media Diversity and Localism

Meaning and Metrics

AvPhilip M. Napoli

Häftad, Engelska, 2013

793 kr

Skickas inom 10-15 vardagar

Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives.Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics:*media ownership and media diversity and localism;*conceptual and methodological issues in assessing media diversity and localism;*minorities, media, and diversity; and*contextualizing media diversity and localism: audience behavior and new technologies.This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

Media Diversity and Localism

Meaning and Metrics

AvPhilip M. Napoli

Inbunden, Engelska, 2006

2 435 kr

Skickas inom 10-15 vardagar

Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives.Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics:*media ownership and media diversity and localism;*conceptual and methodological issues in assessing media diversity and localism;*minorities, media, and diversity; and*contextualizing media diversity and localism: audience behavior and new technologies.This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

Impact of Regulatory Change on Media Market Competition and Media Management

A Special Double Issue of the International Journal on Media Management

AvPhilip M. Napoli

Häftad, Engelska, 2004

484 kr

Skickas inom 10-15 vardagar

The focus theme section of this special issue addresses not only the impact of regulatory change on media market competition from an economic standpoint, but also the impact of regulatory change on competition in the "marketplace of ideas." While it is tempting to approach regulation and policy questions pertaining to media industries through the somewhat narrow lens of economics, policymakers, policy analysts, and scholars are all increasingly realizing that this is not a viable approach to promoting and sustaining a media system that effectively performs the full range of functions required of them in democratic societies. This collection of articles reflects this perspective through its attention to both economic competition and competition in the marketplace of ideas.The general research section of this issue gathers research that is inspiring, moving beyond the scope of this issue's focus topic. Keeping with the aim to publish a broad array of articles on all aspects of media management, the five articles cover diverse subject matter and their research methodologies vary considerably. Taken as a whole, they constitute a significant contribution to media management scholarship.

Communications Research in Action

Scholar-Activist Collaborations for a Democratic Public Sphere

AvPhilip M. Napoli,Minna Aslama

Inbunden, Engelska, 2011

1 088 kr

Skickas inom 10-15 vardagar

A synergy between academia and activism has long been a goal of both scholars and advocacy organizations in communications research. The essays in Communications Research in Action demonstrate, for the first time in one volume, how an effective partnership between the two can contribute to a more democratic public sphere by helping to break down the digital divide to allow greater access to critical technologies, democratizing the corporate ownership of the media industry, and offering myriad opportunities for varied articulation of individuals' ideas.Essays spanning topics such as the effect of ownership concentration on children's television programming, the media's impact on community building, and the global consequences of communications research will not only be valuable to scholars, activists, and media policy makers but will also be instrumental in serving as a template for further exploration in collaboration.

Communications Research in Action

Scholar-Activist Collaborations for a Democratic Public Sphere

AvPhilip M. Napoli,Minna Aslama

Häftad, Engelska, 2011

412 kr

Skickas inom 5-8 vardagar

A synergy between academia and activism has long been a goal of both scholars and advocacy organizations in communications research. The essays in Communications Research in Action demonstrate, for the first time in one volume, how an effective partnership between the two can contribute to a more democratic public sphere by helping to break down the digital divide to allow greater access to critical technologies, democratizing the corporate ownership of the media industry, and offering myriad opportunities for varied articulation of individuals' ideas.Essays spanning topics such as the effect of ownership concentration on children's television programming, the media's impact on community building, and the global consequences of communications research will not only be valuable to scholars, activists, and media policy makers but will also be instrumental in serving as a template for further exploration in collaboration.

News Quality in the Digital Age

AvPhilip M Napoli,Regina G Lawrence

E-bok

PDF, Engelska, 2023

704 kr

Läs direkt efter köp

This book brings together a diverse, international array of contributors to explore the topics of news “quality” in the online age and the relationships between news organizations and enormously influential digital platforms such as Facebook, Google, and Twitter. Covering topics ranging from internet incivility, crowdsourcing, and YouTube politics to regulations, algorithms, and AI, this book draws the key distinction between the news that facilitates democracy and news that undermines it. For students and scholars as well as journalists, policymakers, and media commentators, this important work engages a wide range of methodological and theoretical perspectives to define the key concept of “quality” in the news media.

News Quality in the Digital Age

AvPhilip M Napoli,Regina G Lawrence

E-bok

Engelska, 2023

704 kr

Läs direkt efter köp

This book brings together a diverse, international array of contributors to explore the topics of news “quality” in the online age and the relationships between news organizations and enormously influential digital platforms such as Facebook, Google, and Twitter. Covering topics ranging from internet incivility, crowdsourcing, and YouTube politics to regulations, algorithms, and AI, this book draws the key distinction between the news that facilitates democracy and news that undermines it. For students and scholars as well as journalists, policymakers, and media commentators, this important work engages a wide range of methodological and theoretical perspectives to define the key concept of “quality” in the news media.

News Quality in the Digital Age

AvRegina G Lawrence,Philip M Napoli

Häftad, Engelska, 2023

597 kr

Skickas inom 10-15 vardagar

This book brings together a diverse, international array of contributors to explore the topics of news “quality” in the online age and the relationships between news organizations and enormously influential digital platforms such as Facebook, Google, and Twitter. Covering topics ranging from internet incivility, crowdsourcing, and YouTube politics to regulations, algorithms, and AI, this book draws the key distinction between the news that facilitates democracy and news that undermines it. For students and scholars as well as journalists, policymakers, and media commentators, this important work engages a wide range of methodological and theoretical perspectives to define the key concept of “quality” in the news media.

News Quality in the Digital Age

AvRegina G Lawrence,Philip M Napoli

Inbunden, Engelska, 2023

2 422 kr

Skickas inom 10-15 vardagar

This book brings together a diverse, international array of contributors to explore the topics of news “quality” in the online age and the relationships between news organizations and enormously influential digital platforms such as Facebook, Google, and Twitter. Covering topics ranging from internet incivility, crowdsourcing, and YouTube politics to regulations, algorithms, and AI, this book draws the key distinction between the news that facilitates democracy and news that undermines it. For students and scholars as well as journalists, policymakers, and media commentators, this important work engages a wide range of methodological and theoretical perspectives to define the key concept of “quality” in the news media.

Media Diversity and Localism

Meaning and Metrics

AvPhilip M. Napoli

E-bok

Engelska, 2009

942 kr

Läs direkt efter köp

Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives.Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics:*media ownership and media diversity and localism;*conceptual and methodological issues in assessing media diversity and localism;*minorities, media, and diversity; and*contextualizing media diversity and localism: audience behavior and new technologies.This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

Media Diversity and Localism

Meaning and Metrics

AvPhilip M. Napoli

E-bok

PDF, Engelska, 2009

939 kr

Läs direkt efter köp

Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives.Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics:*media ownership and media diversity and localism;*conceptual and methodological issues in assessing media diversity and localism;*minorities, media, and diversity; and*contextualizing media diversity and localism: audience behavior and new technologies.This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

Foundations of Communications Policy

Principles and Process in the Regulation of Electronic Media

AvPhilip M. Napoli

Inbunden, Engelska, 2001

865 kr

Skickas inom 10-15 vardagar

Rapid changes in communication technologies are straining the existing system of electronic media regulation. Despite the increasing pace of technological change, the electronic media continue to be regulated under a well-established set of guiding principles. Principles such as the First Amendment, the public interest, the marketplace of ideas, diversity, competition, localism and universal service continue to serve as the primary objectives for policymakers and as the focal points for contemporary policy controversies. This volume focuses on these principles, examining their underlying motivations and assumptions, their central components, their different interpretive approaches and their continued applicability in a rapidly changing electronic media environment. Central to this book's analysis is the need for more thorough and rigorous application of these principles as tools for policy analysis, rather than primarily as rhetorical devices for justifying policy outcomes. Toward this end, the book explicitly links each of these principles with communication policy analysis and illustrates how the dynamics of the policymaking process undermine the analytical utility of the foundation principles.

Foundations of Communications Policy

Principles and Process in the Regulation of Electronic Media

AvPhilip M. Napoli

Häftad, Engelska, 2001

322 kr

Skickas inom 10-15 vardagar

Rapid changes in communication technologies are straining the existing system of electronic media regulation. Despite the increasing pace of technological change, the electronic media continue to be regulated under a well-established set of guiding principles. Principles such as the First Amendment, the public interest, the marketplace of ideas, diversity, competition, localism and universal service continue to serve as the primary objectives for policymakers and as the focal points for contemporary policy controversies. This volume focuses on these principles, examining their underlying motivations and assumptions, their central components, their different interpretive approaches and their continued applicability in a rapidly changing electronic media environment. Central to this book's analysis is the need for more thorough and rigorous application of these principles as tools for policy analysis, rather than primarily as rhetorical devices for justifying policy outcomes. Toward this end, the book explicitly links each of these principles with communication policy analysis and illustrates how the dynamics of the policymaking process undermine the analytical utility of the foundation principles.

Mediated Communication

AvPhilip M. Napoli

E-bok

Engelska, 2018

3 423 kr

Läs direkt efter köp

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.

Mediated Communication

AvPhilip M. Napoli

E-bok

PDF, Engelska, 2018

3 423 kr

Läs direkt efter köp

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.

De Gruyter Handbook of Technology, Media, and Democracy

AvPhilip M. Napoli,Robyn Caplanm. fl.

Inbunden, Engelska, 2026

2 026 kr

Kommande

This handbook brings together an interdisciplinary roster of scholars to address a broad range of pressing contemporary issues and debates that are raised by contemporary political, economic, institutional, and technological changes. These changes include:Increased democratic instability, with many once-stable democracies appearing to lose their footing, and political leaders with clear anti-democratic tendencies finding greater success in achieving powerA rapidly evolving media ecosystem, that has seen increased economic instability for legacy journalism, the rise of alternative (and more partisan) news sources, and increases in the production and circulation of disinformationTechnological changes such as the rise of digital platforms as gateways to news, and the emerging role of artificial intelligence in the realms of media, politics, and cultureIn response to these developments, the contributions to this volume address a wide range of topics, including: revisiting key norms and theoretical frameworks that guide research and policymaking; exploring causes and consequences of established and emerging inequities in media technology access and usage; examining the evolving dynamics of content creation; exploring the uses and abuses of data; analyzing the uses and impacts of artificial intelligence in the realms of media and politics; assessing the evolution of the production, circulation, and impact of disinformation; and considering the governance implications and strategies raised by these and other issues.

Audience Evolution

New Technologies and the Transformation of Media Audiences

AvPhilip M. Napoli

Inbunden, Engelska, 2010

849 kr

Tillfälligt slut

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies.As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.

Företag, bibliotek eller offentlig verksamhet?

Philip M. Napoli – författare

Audience Economics

Audience Economics

Audience Evolution

Social Media and the Public Interest

Audience Economics

Media Diversity and Localism

Media Diversity and Localism

Impact of Regulatory Change on Media Market Competition and Media Management

Communications Research in Action

Communications Research in Action

News Quality in the Digital Age

News Quality in the Digital Age

News Quality in the Digital Age

News Quality in the Digital Age

Media Diversity and Localism

Media Diversity and Localism

Foundations of Communications Policy

Foundations of Communications Policy

Mediated Communication

Mediated Communication

De Gruyter Handbook of Technology, Media, and Democracy

Audience Evolution

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