Perspectives on Asian Tourism – serie

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong, Indonesia, and Singapore. By focusing emphatically on film tourism in the non-West, this book offers a timely and crucial contribution to a more comprehensive understanding of the relation between film, culture and place, particularly in light of the increased volume of media production and consumption across Asia, and the consequent film tourism destinations that are currently popping up across the Asian continent.

This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production.The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting ‘Asia’. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.

This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.

This book offers a bird’s-eye view of the current trends, opportunities, and challenges related to Asian youth travellers, and it also presents a holistic framework for future research to build upon. Managerial and policy implications are provided for the tourism and hospitality industry and government agencies to better accommodate the needs of Asian youth travellers – a unique and diverse market that is yet to be fully unveiled to the world.The book investigates the key characteristics that define contemporary Asian youth travellers, adopting a broad definition of Asia. While it includes relatively mature markets, it also features emerging markets in Southeast Asia, South Asia, and West Asia. The book looks at different forms of tourism undertaken by Asian travellers, encompassing educational tourism, adventure tourism, working holiday, self-driving tourism, dark tourism, volunteer tourism, and cultural tourism.A wide range of topics are discussed, from history to current trends, from motivations to constraints, from the influence of culture and religion on travel behaviour to the search of social freedom through travel, and from destination choice to destination avoidance. The findings and interpretations are drawn from diverse and novel research methods, such as netnography, visual anthropology, historiography, interview, focus group, survey, and document analysis.

The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods.The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom – if ever – used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.

This book looks at various aspects of tourism education in Asian countries and the impacts of sustainable development in tourism education to the Asian student markets. It provides an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism education in Asia and for its Asian students overseas, and it highlights the creative, inventive and innovative ways that educators are responding to these issues.The book is composed of contributions from specialists in the field and is international in scope. It is divided into four parts: an introduction setting the scene of tourism education and Asia; case studies of tourism education in various Asian countries; case studies of tourism education of Asian students abroad and their trans-national student experiences; and broader perspectives on intra-Asian and transnational tourism education. The book provides a systematic guide to the current state of knowledge on tourism education and Asia and its future direction, and is essential reading for students, researchers, educational practitioners, and academics in Tourism Studies.

This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India. The book specifically focuses on and explicitly includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary approaches to food tourism research and wider evidence of food and tourism in Asia.

This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production.The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting ‘Asia’. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.

This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.

This book offers a bird’s-eye view of the current trends, opportunities, and challenges related to Asian youth travellers, and it also presents a holistic framework for future research to build upon. Managerial and policy implications are provided for the tourism and hospitality industry and government agencies to better accommodate the needs of Asian youth travellers – a unique and diverse market that is yet to be fully unveiled to the world.The book investigates the key characteristics that define contemporary Asian youth travellers, adopting a broad definition of Asia. While it includes relatively mature markets, it also features emerging markets in Southeast Asia, South Asia, and West Asia. The book looks at different forms of tourism undertaken by Asian travellers, encompassing educational tourism, adventure tourism, working holiday, self-driving tourism, dark tourism, volunteer tourism, and cultural tourism.A wide range of topics are discussed, from history to current trends, from motivations to constraints, from the influence of culture and religion on travel behaviour to the search of social freedom through travel, and from destination choice to destination avoidance. The findings and interpretations are drawn from diverse and novel research methods, such as netnography, visual anthropology, historiography, interview, focus group, survey, and document analysis.

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong, Indonesia, and Singapore. By focusing emphatically on film tourism in the non-West, this book offers a timely and crucial contribution to a more comprehensive understanding of the relation between film, culture and place, particularly in light of the increased volume of media production and consumption across Asia, and the consequent film tourism destinations that are currently popping up across the Asian continent.

This book explores the relationship between tourism/tourists and expressions of contemporary Asian art (for example, artists, objects, intangible artistic productions, digital manifestations, etc) in Asian and non-Asian tourist spaces/experiences.Although the nexus between art and tourism has not been neglected in the literature, work on contemporary art and tourism is lacking, and this is particularly true within the context of non-Western societies. This volume creates a timely counterpoint to the existing dominance of a Western-centric body of knowledge in the area.The book considers how encounters between tourists and expressions of Asian contemporary art may produce possibilities for challenging, re-evaluating or reasserting crystallized frames of understanding and, as such, is of value to a multi-disciplinary audience.

This book explores the relationship between tourism/tourists and expressions of contemporary Asian art (for example, artists, objects, intangible artistic productions, digital manifestations, etc) in Asian and non-Asian tourist spaces/experiences.Although the nexus between art and tourism has not been neglected in the literature, work on contemporary art and tourism is lacking, and this is particularly true within the context of non-Western societies. This volume creates a timely counterpoint to the existing dominance of a Western-centric body of knowledge in the area.The book considers how encounters between tourists and expressions of Asian contemporary art may produce possibilities for challenging, re-evaluating or reasserting crystallized frames of understanding and, as such, is of value to a multi-disciplinary audience.

This book brings together a collection of chapters that investigate sustainable tourism development in different Asian contexts; from stakeholders’ perspectives, existing issues in the market, as well as the impacts of COVID-19 on tourism. It highlights the importance of tourism sustainability in Asia. Specifically, this book examines these themes by examples related to Asian tourism such as; social-cultural impact of sustainable growth, environmental constraints and policies, community engagement, moral limits of the market, stakeholders’ participation in tourism development, the hindered interaction between foreign tourists and local community, impact of the pandemic and proposed ways forward.This edited volume substantiates this by using evidence of quantitative, qualitative and mixed methods approaches aligned with empirical data to show sustainable efforts and impacts. This book is of interest to researchers and practitioners as it offers timely understandings ofsustainable tourism from multiple perspectives within the Asian context.

This book brings together a collection of chapters that investigate sustainable tourism development in different Asian contexts; from stakeholders’ perspectives, existing issues in the market, as well as the impacts of COVID-19 on tourism. It highlights the importance of tourism sustainability in Asia. Specifically, this book examines these themes by examples related to Asian tourism such as; social-cultural impact of sustainable growth, environmental constraints and policies, community engagement, moral limits of the market, stakeholders’ participation in tourism development, the hindered interaction between foreign tourists and local community, impact of the pandemic and proposed ways forward.This edited volume substantiates this by using evidence of quantitative, qualitative and mixed methods approaches aligned with empirical data to show sustainable efforts and impacts. This book is of interest to researchers and practitioners as it offers timely understandings ofsustainable tourism from multiple perspectives within the Asian context.

This edited volume serves as the second instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, and drawn from a range of inter/multidisciplinary approaches, this book aims to provide a timely and critical investigation of issues surrounding Philippine host communities, Filipino travellers, and foreign tourists to the country. This book will serve as a platform to engage with mostly Filipino scholars allowing them to present their voices and perspectives on a range of local tourism issues, in support of cultivating a ‘culture of research’ in the Philippine academia. This book is one of the first country-focused volumes under the series, Perspectives on Asian Tourism. This book is composed of contributions drawn from the works of Filipino academics based in the Philippines and overseas institutions researching tourism issuesin the Philippines. This book's contributions are drawn from a diverse set of disciplines including, but not limited to sociology, anthropology, mass communications, feminist and gender studies, cultural studies, history, and tourism and hospitality studies.Comprising chapters based on conceptual and empirical research, this edited book is divided into four parts: first, an introduction to tourism and the Filipino culture and society; second, case studies on the dynamics and impacts of tourism in local communities; third, an investigation of tourists’ gaze and experiences of Philippine destinations; and fourth, Filipino researchers’ reflexive gaze upon events, festivals, and culinary heritage in a tourism context. This book provides a collection of previously unexplored facets of Philippine tourism, Filipina tourists, and host communities, and could become an essential reading for undergraduate and postgraduate students, researchers, educators and policy-makers in tourism.

This edited volume serves as the second instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, and drawn from a range of inter/multidisciplinary approaches, this book aims to provide a timely and critical investigation of issues surrounding Philippine host communities, Filipino travellers, and foreign tourists to the country. This book will serve as a platform to engage with mostly Filipino scholars allowing them to present their voices and perspectives on a range of local tourism issues, in support of cultivating a ‘culture of research’ in the Philippine academia. This book is one of the first country-focused volumes under the series, Perspectives on Asian Tourism. This book is composed of contributions drawn from the works of Filipino academics based in the Philippines and overseas institutions researching tourism issuesin the Philippines. This book's contributions are drawn from a diverse set of disciplines including, but not limited to sociology, anthropology, mass communications, feminist and gender studies, cultural studies, history, and tourism and hospitality studies.Comprising chapters based on conceptual and empirical research, this edited book is divided into four parts: first, an introduction to tourism and the Filipino culture and society; second, case studies on the dynamics and impacts of tourism in local communities; third, an investigation of tourists’ gaze and experiences of Philippine destinations; and fourth, Filipino researchers’ reflexive gaze upon events, festivals, and culinary heritage in a tourism context. This book provides a collection of previously unexplored facets of Philippine tourism, Filipina tourists, and host communities, and could become an essential reading for undergraduate and postgraduate students, researchers, educators and policy-makers in tourism.

This edited book serves as the first instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, this book is the first country-focused volume under the series, Perspectives on Asian Tourism. Comprised of chapters based on conceptual and empirical research, this book aims to develop a foundational and practical knowledge base on Philippine tourism management. The chapters cover a range of national, regional, and local tourism management issues that cut across the following themes:•Governance issues in Philippine tourism destinations•The Tourism Act of 2009 •Tourism impacts and sustainability•Innovative tourism development strategies•Tourism marketing campaigns (i.e., It's More Fun in the Philippines!)•Philippine tourism and the ASEAN integration•Tourism and hospitality education in the PhilippinesThe contributions are drawn from the works of Filipino academics based in the Philippines and overseas institutions, and international academics researching tourism issues in the Philippines. The chapters are informed by a diverse set of disciplines including, but not limited to tourism studies, hospitality management, marketing, human resources management, public policy, environmental management, community development, and education.This edited book is divided into four parts: first, an introduction to the development of policy and contemporary management issues in Philippine tourism; second, nature-based tourism and the natural environment; third, product development and branding; and fourth, accreditation and industry standards. The volume culminates with a synthesis of the progress of Philippine tourism development and management implications using the cases and experiences outlined in the chapters. This book serves asa systematic guide to the current state of tourism development and management in the Philippines, and as essential reading for undergraduate and postgraduate students, researchers, educators, and, more importantly, tourism policy-makers.

This edited book serves as the first instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, this book is the first country-focused volume under the series, Perspectives on Asian Tourism. Comprised of chapters based on conceptual and empirical research, this book aims to develop a foundational and practical knowledge base on Philippine tourism management. The chapters cover a range of national, regional, and local tourism management issues that cut across the following themes:•Governance issues in Philippine tourism destinations•The Tourism Act of 2009 •Tourism impacts and sustainability•Innovative tourism development strategies•Tourism marketing campaigns (i.e., It's More Fun in the Philippines!)•Philippine tourism and the ASEAN integration•Tourism and hospitality education in the PhilippinesThe contributions are drawn from the works of Filipino academics based in the Philippines and overseas institutions, and international academics researching tourism issues in the Philippines. The chapters are informed by a diverse set of disciplines including, but not limited to tourism studies, hospitality management, marketing, human resources management, public policy, environmental management, community development, and education.This edited book is divided into four parts: first, an introduction to the development of policy and contemporary management issues in Philippine tourism; second, nature-based tourism and the natural environment; third, product development and branding; and fourth, accreditation and industry standards. The volume culminates with a synthesis of the progress of Philippine tourism development and management implications using the cases and experiences outlined in the chapters. This book serves asa systematic guide to the current state of tourism development and management in the Philippines, and as essential reading for undergraduate and postgraduate students, researchers, educators, and, more importantly, tourism policy-makers.

This book delves into topics on pilgrimage travel and communities from a variety of perspectives through academic research based on the Middle East, Northeast Asia, the Indian subcontinent, and Europe, where sacred sites have become of great importance for both international and domestic tourism. In particular, Europe and Asia possess a high volume of world-renowned pilgrimage sites that are currently being developed as tourism destinations in their respective countries, such as Santiago de Compostela (Spain), Lourdes (France), and Koyasan (Japan). This book includes studies on these two continents that harbor both a great history of pilgrimage tradition, as well as tourism development related to religious travel. The book importantly covers the role of the community in religious tourism, as well as the impact on the locals, which is comparatively an unexplored area. Whilst pilgrimage is seen as an effective tool to revitalize local economies, this book also reveals the different challenges to achieving this goal. Realizing the importance of the interrelationship of community and pilgrimage travel, as well as the lack of studies on it, this book seeks to address this research gap through 14 chapters divided into two parts, ‘Communities and Constestation’ and ‘Pilgrimage Shaping Communities’. To ensure diverse perspectives, case studies from different Eurasian countries, written by authors with expertise in the study of pilgrimage and religious travel, are included. Readers can expect to gain new perspectives by having a deeper comprehension of the ‘community side‘ of pilgrimage travel in Eurasia, and thus an integral understanding of contemporary pilgrimage

This book delves into topics on pilgrimage travel and communities from a variety of perspectives through academic research based on the Middle East, Northeast Asia, the Indian subcontinent, and Europe, where sacred sites have become of great importance for both international and domestic tourism. In particular, Europe and Asia possess a high volume of world-renowned pilgrimage sites that are currently being developed as tourism destinations in their respective countries, such as Santiago de Compostela (Spain), Lourdes (France), and Koyasan (Japan). This book includes studies on these two continents that harbor both a great history of pilgrimage tradition, as well as tourism development related to religious travel. The book importantly covers the role of the community in religious tourism, as well as the impact on the locals, which is comparatively an unexplored area. Whilst pilgrimage is seen as an effective tool to revitalize local economies, this book also reveals the different challenges to achieving this goal. Realizing the importance of the interrelationship of community and pilgrimage travel, as well as the lack of studies on it, this book seeks to address this research gap through 14 chapters divided into two parts, ‘Communities and Constestation’ and ‘Pilgrimage Shaping Communities’. To ensure diverse perspectives, case studies from different Eurasian countries, written by authors with expertise in the study of pilgrimage and religious travel, are included. Readers can expect to gain new perspectives by having a deeper comprehension of the ‘community side‘ of pilgrimage travel in Eurasia, and thus an integral understanding of contemporary pilgrimage

This book focuses on women in tourism in Muslim countries, specifically where a woman can be seen as a tourism consumer, or a woman producing tourism. This book discusses the role of women in the Muslim world and founds that socio-culturally Islam has a greater impact on women than men. The process of identity construction and the religious values of women have also been extensively researched. But little is known about the role of Muslim women in the tourism industry and this book addresses these themes in the Asian context. This book explores these ideas as defined key categories; Muslim women from Asia travelling to a non-Muslim country, non-Muslim women travelling to Asian Muslim countries, and Women working in the tourism field in Muslim countries.This book highlights Asian countries as holding a complex mixture of cultures and identities. As Muslim communities are central in many Asian countries the tourism experience is different mainly because of cultural norms and religion. Ultimately, this book examines whether and how these complexities enrich both women and tourism industry within Asian context.

This book focuses on women in tourism in Muslim countries, specifically where a woman can be seen as a tourism consumer, or a woman producing tourism. This book discusses the role of women in the Muslim world and founds that socio-culturally Islam has a greater impact on women than men. The process of identity construction and the religious values of women have also been extensively researched. But little is known about the role of Muslim women in the tourism industry and this book addresses these themes in the Asian context. This book explores these ideas as defined key categories; Muslim women from Asia travelling to a non-Muslim country, non-Muslim women travelling to Asian Muslim countries, and Women working in the tourism field in Muslim countries.This book highlights Asian countries as holding a complex mixture of cultures and identities. As Muslim communities are central in many Asian countries the tourism experience is different mainly because of cultural norms and religion. Ultimately, this book examines whether and how these complexities enrich both women and tourism industry within Asian context.

This textbook offers a comprehensive and holistic exploration of sustainable tourism, catering to both undergraduate and postgraduate students. The book stands out by combining foundational theories with advanced practical applications, covering a wide range of contemporary and relevant issues in sustainable tourism.The book addresses all key pillars of sustainability in tourism — environmental, economic, and social dimensions. Its scope goes beyond traditional eco-tourism to include topics such as cultural preservation, community engagement, responsible business practices, technological innovations, and policy frameworks. Special attention is given to sustainable tourism's role in India and the Global South, which is often underrepresented in existing texts. It also integrates global case studies and examples that illustrate the successful implementation of sustainability practices in diverse geographical and cultural contexts. The content is structured into five units, each designed to offer a seamless balance between theoretical principles and practical, real-world applications. Each chapter is thoughtfully organized to guide the reader through both historical discourses and contemporary debates in sustainable tourism, with sections dedicated to emerging trends like smart tourism and the use of technology in sustainability efforts. The book provides a strong grounding in core principles while also addressing the latest industry challenges, making it suitable for students, academics, and practitioners.

This book explores Asia’s unique role as a global wellness destination, blending ancient healing practices like Ayurveda, traditional Chinese medicine, and yoga with cutting-edge wellness trends. With in-depth analysis of key destinations including India, Thailand, South Korea, and China, the book offers insights into the motivations driving wellness travellers, sustainable destination strategies, and the evolving demand for holistic well-being. From spiritual retreats to modern wellness hubs, it examines how Asia’s cultural heritage and natural landscapes are shaping the future of this fast-growing tourism sector. Whether you're a scholar, industry professional, or wellness enthusiast, this book provides valuable case studies and research on how Asian countries are adapting their wellness offerings to meet the needs of a global audience. Engage with expert perspectives on post-pandemic recovery strategies, cultural preservation, and the balance between tradition and innovation in wellness tourism. This essential resource connects global trends with regional practices, offering a captivating exploration of wellness tourism across one of the world’s most vibrant regions.

This book explores Asia’s unique role as a global wellness destination, blending ancient healing practices like Ayurveda, traditional Chinese medicine, and yoga with cutting-edge wellness trends. With in-depth analysis of key destinations including India, Thailand, South Korea, and China, the book offers insights into the motivations driving wellness travellers, sustainable destination strategies, and the evolving demand for holistic well-being. From spiritual retreats to modern wellness hubs, it examines how Asia’s cultural heritage and natural landscapes are shaping the future of this fast-growing tourism sector. Whether you're a scholar, industry professional, or wellness enthusiast, this book provides valuable case studies and research on how Asian countries are adapting their wellness offerings to meet the needs of a global audience. Engage with expert perspectives on post-pandemic recovery strategies, cultural preservation, and the balance between tradition and innovation in wellness tourism. This essential resource connects global trends with regional practices, offering a captivating exploration of wellness tourism across one of the world’s most vibrant regions.

This book critically discusses on epoch of “Asian century” through Asia’s dominance in economic, political and demographic dividend. The major themes include Asianisation, Asianism, Asia’s eventful rise, Asian culture and philosophy, Asia – The global host, Decolonial Asia and tourism. Furthermore, it discusses Asian tourism and regional integration and geopolitics, Arabian peninsula’s economic boom beyond petrodollar, the BTS and K Pop wave in South Korean tourism and the Asian multimodal infrastructure developments in the Asian century.It makes a profound academic contribution by offering a comprehensive and interdisciplinary exploration of the evolving relationship between Easternisation and the tourism industry. By delving into in-depth case studies and empirical analyses of various Asian destinations, the book presents concrete evidence of how Easternisation transforms tourism practices and experiences across the continent. Overall, this book is a groundbreaking work that enhances the academic discourse in tourism studies and provides valuable insights for policymakers, industry practitioners, and researchers.